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Trust International and Web In Travel Launch "Sugoi Japan" Campaign to Rally
Tourism in Japan and Raise Funds for Orphans of the Tsunami


Frankfurt  and Singapore  -- July 18, 2011 – Web In Travel  (WIT) in Singapore and Trust International, a leading provider of reservation and distribution solutions for the hospitality industry, are spearheading a “Sugoi Japan” (Awesome Japan) campaign aimed  at restoring confidence in travel to Japan during the coming months and raising funds for Living Dreams, a program created under parent non-profit organization International Educational Association for Children (IEAC) to assist and empower orphans in Japan.
 
The first phase will kick off July 25th when Trust International and its partner hotel groups who have member hotels in Japan (including Worldhotels, The Leading Hotels of the World, Small Luxury Hotels of the World, Solare Hotels & Resorts, New Otani Hotel group, Okura Hotels & Resorts) will offer attractive rates in their Japanese hotels to drive tourism and business in Japan.  The special  “Sugoi Japan” rates will be valid from July 25th – December 15th, 2011 and are bookable on the hotels’ websites, on the Trust International booking portal https://www.yourreservation.net/ibe/01/main.htm and in the GDS.
 
Support from interested parties such as tourism organizations, traditional and online travel agencies and media is being sought to help spread word of this campaign.
 
The campaign will feature a “Sugoi Japan” party on October 19 during the annual WIT Conference for WIT’s speakers, participating hoteliers and invited guests to raise funds for orphans of the March 11 tsunami.
 
“We guarantee it will be an awesome night of fun, Japanese treats and delights at Takumi, one of Singapore’s top Japanese restaurants,” said Yeoh Siew Hoon, editor and producer of WIT.  “We will also be raising funds for Living Dreams.  We welcome fundraising ideas and participation from all who wish to support the children orphaned by the tsunami.
 
Ms. Yeoh stated, “Japan has always been a key feature at the WIT conference, thanks to our supporters in Japan, and it seemed only right that this year we put the spotlight on this wonderful destination as well as an outbound market that’s played such a big part in the development of travel and tourism in Asia.”
 
Richard Wiegmann, managing director of Trust International said, “Japan has long been a powerful force in the global hospitality industry, heavily impacting the technology used by travelers and the travel industry, as well as being a major tourism destination and filling hotel rooms worldwide as its citizens traverse the world for business and pleasure.   As Japan faces this crisis, we are leading this initiative together with WIT and our partner hotel groups and other industry partners including Serenata and TrustYou, in supporting our hotel partners and friends in Japan.  Promoting tourism in this manner drives business over the long term  - creating jobs and generating revenue many times over – that will help strengthen the hospitality industry and rebuild the Japanese economy.”

About Trust International Hotel Reservation Services GmbH
Trust International is one of the world’s leading CRS providers and international hospitality partners. Trust’s services and supporting technologies help hotel chains and hospitality groups support their sales and marketing activities with the latest distribution solutions. The range of services includes CRS solutions and software, connectivity to all GDS and IDS channels, an Internet booking engine and third party integration to PMS, RMS and CMS systems. Trust International offers the full range of CRS-related products such as content management, business intelligence and commission payment services.
 
Via Trust’s own communication centers located in North America, Europe and The Far East customers in 47 countries are served with private label telephone reservation, concierge and telemarketing services.  Established in 1989 Trust International is renowned for its highly reliable reservation platform, continuous investment in system software and hardware and delivery of superior customer value.

ABOUT WIT

“Creating cutting edge content and social experiences for the travel community in Asia Pacific”
The heart of WIT is the annual WIT (Web In Travel) Conference that takes place in Singapore. It started six years ago as an event to focus thought, debate and personality around the very dry space (at that time) of travel distribution, marketing and technology. The conference has grown from 160 delegates in 2005 to 420 in 2010. In 2008, it partnered with ITB Asia to open the first edition of Asia’s biggest B2B travel trade event. Since then, it has been held as the opening event to ITB Asia. It’s been supported by the Singapore Tourism Board since inception.

Beyond the annual Conference, the WIT brand now comprises:
  1. A media website specializing in the travel distribution, marketing and technology space in Asia, providing news, commentary, analysis and opinions.
  2. WIT events which break down walls between people, culture, knowledge and ideas. These include WIT*e – Inspiration and Mentoring and WITovation Bootcamp –Entrepreneurship & Innovation.
In 2008, WIT won the Most Innovative Marketing Award and in 2010, won Trade Conference of the Year in the Singapore Experience Awards run by Singapore Tourism Board.WIT is often referred to as a next generation conference that combines the online and offline world to drive content and create an entire experience for its community. It is the only travel event of its kind in Asia that has managed to engage not only the big brands in this space but also the SMEs throughout the region.
 
It uses both the website and social media to drive content, generate interest through content and competitions and build anticipation towards the main Conference. It also leverages partnerships with industry associations, media partners and influential companies.WIT Conference 2011 will be held Oct 17-19, with the WITovation Bootcamp –Entrepreneurship & Innovation kicking it off on Oct 17 and the main Conference on Oct 18-19.

 
For further information about Trust International please contact:
Trust International Hotel Reservation Services
Marketing Department
Tel: +49(0)69 664 089 1502
info@trustinternational.com

Media Contacts:
Julie Shepherd, Accentuate PR for Trust International in North America
Tel. +1 815 479 1833 – Julie@accentuatePR.com

Christiane Seelgen, Trust International
Tel.+49 (0)69 66 40 89 15 03 - info@trustinternational.com

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