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Bharat Hotels’ Selects Trust International as Enterprise CRS for Worldwide
Distribution Channels for The Grand Group/Lalit Hotels



New Delhi, India and Frankfurt, Germany – November 19, 2008 – Trust International announces that Bharat Hotels is its newest central reservation system (CRS) hotel client.  Bharat Hotels has operated well-known luxury properties throughout India under “The Grand” banner and is currently rebranding them as “The Lalit” (www.TheLalit.com) Under the newly established contract, Bharat will use the Voyager|CRS, Trust’s central reservation system, - one of the industry’s most reliable and comprehensive web-based CRSs - as its enterprise CRS to power all channels of distribution.  Bharat Hotels will use the new chain code “LJ” in all four GDS.

Bharat Hotels is a leading hotel company headquartered in New Delhi, India. The company currently operates 14 luxury hotels, with more than 3600 rooms in the five-star deluxe segment.  Seven additional hotel projects are under construction to open in 2008-2009, and the company has its sights on expanding next into Hyderabad, Pune and other key locations in India.

“It is critical to connect ourselves to a reliable, committed distribution partner,” said Farhat Jamal, President & Chief Operating Officer of Bharat Hotels.  “Trust is clearly the leader for CRS and distribution technology in India, Asia and the world.  In signing on with Trust we have demonstrated our dual focus on providing positive booking experiences and rapidly developing new properties for our clientele to enjoy.”

“The Trust CRS implementation and partnership will bring essential technology into the Bharat Hotel organization,” said Richard Wiegmann, COO & Managing Director of Trust International.  “By selecting Trust as a service provider, Bharat Hotels’ management has chosen the most experienced provider in transitioning deflagging hotels to private label representation. In light of their dynamic growth and development, this will be an immediate benefit to Bharat Hotels and the broader travel community as they aggressively expand and manage a growing volume of booking data.”

Trust’s service will improve real time access to booking information, reduce the potential for human error and increases room availability - all key features as many travel websites and tour operators are eager to book customers into Bharat’s well known luxury properties.  Trust’s service will include the latest functionalities for the GDSs, such as Alternate Property, which lists alternate hotels of the same hotel group in the requested destination, or Total Pricing, which provides the total cost, inclusive of all known taxes, surcharges and extra option pricing within one display.  Trust will establish two-way interfaces that allow the fully automated exchange of rates, room inventory and reservation information between Bharat’s properties using the Opera PMS (property management system) and Trust’s Voyager|CRS. 
 

“We are delighted that Bharat Hotels has chosen Trust International especially in such an important phase of the development of the Lalit brand,” commented Anthony Ku, Trust International’s Regional VP of Sales for Asia.  “We’re eager to help them ensure that the quality of their luxury brand extends to their online booking information that will have improved real time access, availability and accuracy.”

About Trust International 
Trust International is one of the world’s leading CRS providers and international hospitality partner. Trust’s services and supporting technologies help hotel chains and hospitality groups support their sales and marketing activities with the latest distribution solutions. The range of services includes CRS solutions and software, connectivity to all GDS and IDS channels, an Internet booking engine as well as plug and play third party integration interfaces to PMS, RMS and CRM systems. Trust International offers the full range of CRS-related products such as content management, business intelligence and commission payment services.

Via Trust’s own communication centers located in North America, Europe and The Far East customers in 47 countries are served with private label telephone reservation, concierge and telemarketing services. 

Established in 1989 Trust International is renowned for its highly reliable reservation platform, continuous investment in system software & hardware and delivery of superior customer value. (www.trustinternational.com)

About Bharat Hotels 
Bharat Hotels is a leading hotel company from India offering fourteen luxurious hotels, with its corporate head-quarters based in New Delhi. The company started its first hotel in 1988 (The 457 room InterContinental The Grand New Delhi) under the dynamic leadership of founder Chairman Late Mr. Lalit Suri, who had charted the Group’s unprecedented expansion plans.

With more than 3600 rooms in the five-star deluxe segment, the company operates all hotels under ‘THE GRAND’ banner. These include InterContinental The Grand New Delhi, InterContinental The Grand Mumbai, InterContinental The Grand Goa Resort, InterContinental The Grand Palace Srinagar along with The Grand Ashok Bangalore, The Grand Laxmi Vilas Palace Udaipur and The Grand Temple View Khajuraho. Hotel projects under construction include The Grand Great Eastern Kolkata, The Grand Resort Bekal, The Grand Ahmedabad, The Grand Chandigarh, The Grand Jaipur,The Grand Noida – besides the just announced The Grand Fort Dubai.  For more information, visit www.TheLalit.com.
 

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Contact:

Julie Shepherd
Accentuate PR for Trust International in North America
Tel. +1 815 479 1833 – Julie@accentuatePR.com

Christiane Seelgen
Trust International
Tel.+49 (0)69 66 40 89 15 03 - info@trustinternational.com

 

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