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Trust International Expands Asia-Pacific Presence

Anthony Ku Promoted to Trust International VP Asia Pacific


Frankfurt, Germany, February 16, 2010 — Trust International underlines its strong commitment in the Asia-Pacific region by announcing the expansion of its Asia-Pacific office in Singapore. Anthony Ku has been promoted to the position of Vice President Asia Pacific, to oversee business activities in the region.   In addition to directing Sales and Business Development, Mr. Ku will oversee the Account Management, Product and Call Center teams as well as the regional Marketing and PR activities to ensure product improvements and delivery for the region.  Mr. Ku joined Trust in 2005 as Regional VP of Sales for Asia Pacific and has played a key role in Trust’s rapid growth in the region.

In contrast to much of the travel industry, Trust had a successful year in 2009, with moderate revenue growth that resulted from the addition of numerous new customers and continued growth in the Asia-Pacific region.

“Since 2005, Anthony has been instrumental in laying the groundwork for Trust’s successful expanded presence in the Asia-Pacific market,” said Richard Wiegmann, Trust International Managing Director.  “Our ‘eXperience Better Business’ campaign focuses on pairing exceptional local market knowledge with international strategy from Trust international.  Anthony’s promotion exemplifies this campaign theme. His understanding of our customers’ business needs, the local markets and the broader travel industry, coupled with an eye toward the future, helps us anticipate industry developments so we can provide customers with the specific tools and strategies to maximize their profits in their market.”

Mr. Ku has spent more than 15 years within the hospitality and travel industry. Prior to joining Trust International, he spent four years with Pegasus Solutions and last held the position of Regional Director, Sales & Account Management, Asia-Pacific region. Mr. Ku received his Masters in Business Administration from the Michigan State University Eli Broad School of Management.

About Trust International Hotel Reservation Services GmbH
Trust International is one of the world’s leading CRS providers and international hospitality partners. Trust’s services and supporting technologies help hotel chains and hospitality groups support their sales and marketing activities with the latest distribution solutions. The range of services includes CRS solutions and software, connectivity to all GDS and IDS channels, an Internet booking engine and third party integration to PMS, RMS and CMS systems. Trust International offers the full range of CRS-related products such as content management, business intelligence and commission payment services.

Via Trust’s own communication centers located in North America, Europe and The Far East customers in 47 countries are served with private label telephone reservation, concierge and telemarketing services. 

Established in 1989, Trust International is renowned for its highly reliable reservation platform, continuous investment in system software and hardware and delivery of superior customer value. For more information, visit www.TrustInternational.com

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Contact:

Julie Shepherd 
Accentuate PR for Trust International in North America 
Tel. +1 815 479 1833 – Julie@accentuatePR.com

Christiane Seelgen 
Trust International 
Tel.+49 (0)69 66 40 89 15 03 - info@trustinternational.com

 

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