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Safir Hotels & Resorts Selects Trust International as Exclusive
CRS Partner for MENA Region


Trust International announces partnership with Safir Hotels & Resorts as part of Safir’s
regional expansion plans to double number of hotel destinations across MENA



Dubai, U.A.E – 22 November 2010 – Safir Hotels & Resorts, one of the region’s most prestigious leading hotel groups with over 14 destinations across the Middle East and North Africa, has appointed Trust International, one of the world’s leading CRS and international hospitality service providers, as its exclusive CRS partner for the MENA region.
 
As the hotel group’s exclusive reservation service partner, Trust International will be providing Safir Hotels & Resorts with a comprehensive range of distribution solutions. This will include the implementation of Trust’s industry recognized solutions including yourVoyager CRS & IBE Trust|Booker 2.0, as well as connectivity to all GDSs and IDS channels including distribution via Direct Connects and Commission Payment Services.
 
“The Middle East region is an extremely significant market for our business,” explains Richard Wiegmann, Managing Director, Trust International. “We have worked actively to understand and cater to regional hoteliers and are therefore proud to announce that we are now positioned as the preferred distribution partner for some of the largest, high-profile hotel groups, through to smaller independent hotel chains in the region. The recent exclusive partnership with Safir Hotels & Resorts is a true testament to this.”
 
Safir Hotels & Resorts currently has an impressive portfolio of over 14 hotels and destinations in the region, with 20 hotels planned for development over the next 2-3 years across the MENA region. 
 
Helmut H Meckelburg, Chief Executive Officer, Safir Hotels & Resorts, comments, “In order to continue to keep ahead in what is an incredibly competitive industry, as well as help achieve our regional business objectives, we chose to partner with one of the
industry’s leading CRS providers, Trust International. We are pleased that we have chosen the most advanced, innovative CRS technology available in the market. A customized multi-channel distribution solution, paired with a comprehensive service offering, was a major element of Safir’s decision to select Trust as our trusted CRS partner.”
 
Heinrich Kessler, Trust International VP Sales, EMEA & the Americas, noted, “In addition to our reservation and distribution solutions, Trust will be providing further services starting with the professional implementation services, guaranteeing a seamless transition to the Trust systems, to ongoing support and system consulting.  Trust is offering technology and service to allow Safir to concentrate on growing its business. This is how we believe a partnership should be with such a successful hotel group as Safir.”

About Trust International Hotel Reservation Services GmbH
Trust InternationalTrust International is one of the world’s leading CRS providers and international hospitality partners. Trust’s services and supporting technologies help hotel chains and hospitality groups support their sales and marketing activities with the latest distribution solutions. The range of services includes CRS solutions and software, connectivity to all GDS and IDS channels, an Internet booking engine and third party integration to PMS, RMS and CMS systems. Trust International offers the full range of CRS-related products such as content management, business intelligence and commission payment services. Via Trust’s own communication centers located in North America, Europe and The Far East customers in 47 countries are served with private label telephone reservation, concierge and telemarketing services. Established in 1989, Trust International is renowned for its highly reliable reservation platform, continuous investment in system software and hardware and delivery of superior customer value. For more information, visit www.TrustInternational.com
 
About Safir Hotels & Resorts
Safir Hotels & Resorts is a wholly owned subsidiary of Kuwait Hotels and part of KIPCO – Kuwait Investment and Project Company. Safir Hotels manages hotels across the MENA region and will be expanding its portfolio within the next two years with over 20 projects in Syria, Armenia, Iraq, Oman, the United Arab Emirates, Egypt and Lebanon. Further expansion is planned for Africa and India.

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For further information about Safir Hotels & Resorts please contact:
 
Safir Hotels and Resorts
Development Department
Phone +965-676 000 77
development@safirhotels.com
www.safirhotels.com
   
For further information about Trust International please contact:
 
Trust International Hotel Reservation Services
Marketing Department
Tel: +49(0)69 664 089 1502
info@trustinternational.com
 
Christiane Seelgen, Trust International
Tel.+49 (0)69 66 40 89 15 03 - info@trustinternational.com
 
Julie Shepherd, Accentuate PR for Trust International in North America
Tel. +1 815 479 1833 – Julie@accentuatePR.com

 

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