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Trust International and Hotel Booking Solutions Inc. Sign Deal To Connect
World Class Hotel Brands with Tour Operators Worldwide



Atlanta, Georgia and Frankfurt, Germany – March 31, 2009 – Trust International and HBSi today announced a new cooperation to expand automated real-time online connectivity between Trust International partner hotels and leading tour operators and other travel sales distribution channels.

“In our ongoing effort to automate processes and reduce costs for our hotel partners, we’re continually seeking best of breed solutions, such as HBSi’s iDemand GatewayTM, to integrate with our service offering,” said Richard Wiegmann, COO & Managing Director Trust International.  “HBSi’s iDemand Gateway merchandising flexibility is a critical factor for our hotel customers who are continuously creating fresh new ways to package their products.”

Trust provides central reservations and distribution solutions to international hotel groups, including some of the most prestigious hotel organizations of the world.  Trust’s current extensive variety of connected distribution channels provided with its Distribution|Unlimited offering will even be further enriched by adding access to HBSi’s global network of distribution.

“We’re excited to expand our reach with one of the world’s leading travel and technology providers while enhancing the offering to our distribution partners, including many leading tour operators,” said Greg Berman, HBSi Chief Operating Officer. “The built-in intelligence and flexibility of our platform is what truly sets us apart from other distribution providers. As such, we are uniquely positioned to further establish robust automation as the standard for reservation processing throughout Europe as well as the emerging markets, such as China, India and Australia, where our ability to integrate technology for complex business models will truly be valuable.” 

HBSi’s iDemand GatewayTM solution connects hotels chiefly with tour operators and the world’s largest online travel agencies to streamline the flow of transactions. For some customers, HBSi eliminates time-consuming, error-prone processes associated with manually managing multiple extranets that provide distribution channels access to the very latest rates, inventory and, in many cases, last room availability. 

For more automated customers, the HBSi solution dramatically enhances merchandising capabilities so they can offer more products in more innovative ways. HBSi’s flexible solution provides robust interfaces to legacy and leading-edge systems to suit each customer’s needs, increasing revenues and streamlining operations.

About Trust International Hotel Reservation Services GmbH

Trust International is one of the world’s leading CRS providers and international hospitality partners. Trust’s services and supporting technologies help hotel chains and hospitality groups support their sales and marketing activities with the latest distribution solutions. The range of services includes CRS solutions and software, connectivity to all GDS and IDS channels, an Internet booking engine and third party integration to PMS, RMS and CMS systems. Trust International offers the full range of CRS-related products such as content management, business intelligence and commission payment services.

Via Trust’s own communication centers located in North America, Europe and The Far East customers in 47 countries are served with private label telephone reservation, concierge and telemarketing services. 

Established in 1989 Trust International is renowned for its highly reliable reservation platform, continuous investment in system software and hardware and delivery of superior customer value. (www.TrustInternational.com)
 
About HBSi

HBSi provides a flexible channel management and connectivity platform as well as software integration services to improve the quality and speed of delivering high performance distribution solutions to the travel industry. HBSi is an IBS Group company with hotel supply customers that include Elite Island Resorts, Fairmont, Fontainebleau Las Vegas, Harrah’s, Hyatt, Intrawest, ResortQuest Hawaii, and Sandals, and travel partners including Travelocity, Expedia, Orbitz and Booking.com. For more information, visit www.hbsconnect.com.

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Contact:

Julie Shepherd
Accentuate PR for Trust International in North America
Tel. +1 815 479 1833 – Julie@accentuatePR.com

Christiane Seelgen
Trust International
Tel.+49 (0)69 66 40 89 15 03 - info@trustinternational.com
 

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Also See: Trust International Celebrates 20 Years with New Client Wins and Continued Leadership in Hotel Distribution, Technology and Service / March 2009
Trust International Wins Hotel CRS Contract for Charming Hotels and Resorts / March 2009
Trust International Implements Full CRS Services for HUSA Hoteles, Takes Dominant Position In Spain’s CRS Provider Marketplace / February 2009
Dorint Hotels & Resorts Employs New Trust International End-To-End CRS/CRM Solution; Sees Improved Sales, Guest Interaction, Campaign Management, Efficiency / February 2009
Bharat Hotels’ Selects Trust International as Enterprise CRS for Worldwide Distribution Channels for The Grand Group/Lalit Hotels / November 2008
Trust International and Kiwi Collection Partner for Luxury Hotel Rate Distribution and Reservations / November 2008
Trust International's Best of Breed Products/Services and Commitment to Asia Leads to Expansion in Market; Trust underlines APAC importance with Customer Conference and Advisory Board for the first time in Asia and successful showcase at ITB Asia, Oct 22-24 / November 2008
Trust International Establishes Interface with Booking.com / October 2008
Trust International Secures New Contract With Motel One Chain, Escorts Budget Niche Leader Into CRS Arena / October 2008
Trust International’s New Client Mantis Collection the First to Implement Major Internet Booking Engine in South Africa / August 2008
Trust International Supports Asia-Pacific Travel Boom With Area-Specific Products and Services / July 2008
Trust International Marks Successful First Half of 2008 With 7 New Clients and Increased Hotel Booking Volume / July 2008
Trust International’s Upgraded Trust|Voyager CRS v.12 Provides More Information, Saves Time / June 2008
Trust International 19th Customer Conference and Advisory Board Yields Insight, Direction for Future Development; Hotel groups discuss market trends and latest technology enhancements / June 2008
The Oberoi Group Expands Trust International Contract to Include Trident Hotels / May 2008
Trust International Adds Support of Total Pricing for Amadeus Becoming One of the First To Support Total Pricing in All Four GDSs / March 2008
TRUST International Receives HTNG Workgroup Leadership Award 2007 / March 2008
Banyan Tree Hotels and Resorts Relies on Trust Technology for their Own Private Label Chain Code; Banyan Tree’s Private Label GDS code ‘BY’ powered by Trust|Voyager CRS / February 2008
Leveraging A Record 2007, Trust International Continues Hotel Distribution Success Story in 2008 / February 2008
NH Hoteles, Europe’s 3rd Largest Hotel Group, Renews Distribution Agreement with Trust International / February 2008
Trust International's New Voyager|CRS Release Increases Hotel Distribution Flexibility and Efficiency; Trust|Voyager adds more customized enhancements to support distribution strategy of hotels / January 2008
Trust International Successfully Implements Okura Hotels & Resorts on Trust|Voyager CRS; Hotels smoothly transitioned to new OC two-letter GDS Code / November 2007
Trust International Expands Relationship with Small Luxury Hotels of the World to Include Call Center Services in Asia-Pacific and Arabic Countries / November 2007
TravTech Selects TRUST International for Worldwide Distribution and Central Reservation Services / November 2007
The Oberoi Group Extends Successful Relationship with TRUST International & Fosters CRS Integration / October 2007
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