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Trust International Sees Increased Hotel Reservations,
Room Rates in First Half of 2010




Frankfurt – June 24, 2010 – Trust International, leading provider of reservation Services to more than 60 global hotel chains, reports a successful first half of 2010 with the continued addition of new customers and new products and services. Following through on its commitment to execute its exponential growth plan throughout the recession, Trust has positioned itself strongly for the inevitable recovery.  Trust’s belief that the recovery is underway is reinforced by an 18% increase in reservations and an increase in the average room rate, rising from 170 Euros to 179 Euros.
 
“We’re excited to see strong signs of a recovery for the hospitality industry and we’re in the perfect position to assist our customers on capitalizing on the rebound with enhanced products that improve efficiency, maximize revenues and facilitate increased bookings,” said Richard Wiegmann, managing director of Trust International.  “We marked many accomplishments in the first half of 2010 and are looking forward to the rollout of more enhancements through the remainder of the year.”
 
New Customers

Trust welcomed Living Hotels as a new client, becoming one of the first CRSs to provide an international presence to the serviced apartments market and Trust was pleased to welcome hoteliers of Jurys Inns’ hotels, Maistra Hotels & Resorts, and RIGHA Royal Hotels to its portfolio.  Trust strengthened its presence and commitment in the Middle East through the opening of a Dubai office, and it underlined its strong commitment in the Asia-Pacific region by expanding its Asia Pacific office in Singapore, promoting Anthony Ku to VP Asia Pacific to oversee business activities in the region.
 
New Products and Services

In the first half of 2010, Trust continued its tradition of constantly upgrading core products and services.  Trust enhanced its product suite by adding several new services, features and enhancements including:
  • Trust|Mobile  - powerful yourVoyager CRS technology on mobile devices, enable traveling guests to search and book hotels while traveling, as well as access their existing reservations and check directions and maps;
  • The implementation of Amadeus Enriched Single availability provides key information to travel agents up front, offering a better comparative one stop shopping convenience.  Enabling easier and faster decision making, travel agents will be able to see what they need at an earlier stage in the process, spend less time toggling between pricing and availability screens and will be able to take advantage of new searchable criteria to help them meet guest demands quicker and more efficiently; 
  • Adding distribution features such as Sabre Commission Indicator to the yourVoyager service offering;
  • A new revenue management system (RMS) interface with Active Metrics to assist hotels in generating the maximum return from each customer and
  • A customized interface of IdeaS’ best available rate (BAR) for Thon Hotels Benelux, an affiliate of WORLDHOTELS.
Trust marked a major milestone with the rollout of yourVoyager to all markets within eight months of launching.  The yourVoyager CRS combines the latest technology features with the ability to fully customize the application so that the hotel group customer can create its own tailored and branded version of the application to control and maintain their hotel rates and content even more dynamically to gain a powerful competitive advantage. 
 
On June 8 and 9th, Trust conducted yet another successful annual customer advisory board meeting -- one of its hallmarks.  The event brings customers together to discuss emerging trends, market needs, customer preferences and desires and new products and services.  The event has served as the catalyst for many new products and services that have helped build Trust’s reputation as an ultra-responsive CRS that delivers products that are attuned to the nuances of customers needs while driving bottomline results. More than 70 participants gathered in Frankfurt to discuss topics such as Google analytics, mobile booking enhancements, payment solutions and more.
 
Mr. Wiegmann stated, “We received excellent feedback on yourVoyager, Trust|Mobile and the interfaces we recently launched from customers and consultants at the Customer Advisory Board meeting.  We are already planning enhancements that incorporate customer suggestions and respond to emerging market trends discussed at the event so that we can continue to lead the hotel CRS industry.”
 
Meet Trust International at HITEC 2010 - June 21 - 24, 2010 Orange County Convention Center – Orlando, FL – USA
 
About Trust International Hotel Reservation Services GmbH
 
Trust InternationalTrust International is one of the world’s leading CRS providers and international hospitality partners. Trust’s services and supporting technologies help hotel chains and hospitality groups support their sales and marketing activities with the latest distribution solutions. The range of services includes CRS solutions and software, connectivity to all GDS and IDS channels, an Internet booking engine and third party integration to PMS, RMS and CMS systems. Trust International offers the full range of CRS-related products such as content management, business intelligence and commission payment services.
 
Via Trust’s own communication centers located in North America, Europe and The Far East customers in 47 countries are served with private label telephone reservation, concierge and telemarketing services.
 
Established in 1989 Trust International is renowned for its highly reliable reservation platform, continuous investment in system software and hardware and delivery of superior customer value. For further information about Trust International, visit www.TrustInternational.com or contact the Marketing Department, Tel: +49(0)69 664 089 1502, info@trustinternational.com.

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For Trust:
Julie Shepherd
Accentuate PR for Trust International in North America
Tel. +1 815 479 1833 –
Julie@accentuatePR.com
 
Christiane Seelgen
Trust International
Tel.+49 (0)69 66 40 89 15 03 -
info@trustinternational.com

 

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The Leading Hotels of the World Upgrades to customized LEO yourVoyager Reservation System / June 2010

Trust International Completes Implementation of yourVoyager CRS with All Customers in Record 8 Months / May 2010

Trust International to Launch ‘yourVoyager CRS’ and Trust|Mobile At Arabian Travel Market 2010; Trust International announces new client wins and showcases an impressive portfolio of sophisticated reservation and distribution technologies at ATM 2010 / April 2010

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How is the Volcano Disruption of European Air Traffic Hurting the Hotel Industry? Counting the Cost; Day 6 of the crisis: a snapshot of reservation activities at Trust International – a leading hotel reservation system provider for international hotel groups / April 2010

Living Hotels Establishes International Presence for Serviced Apartments Across All Reservation Channels Via Trust International / March 2010

Trust International Launches Trust|Mobile Fully Integrated Mobile Portal for Hotel Bookings at ITB Conference / March 2010

Trust International Hotel Distribution Success and Expansion Momentum Accelerates in 2010; Maistra Hotels and Resorts and Jurys Inn newest hotel customers implemented in 2010 / March 2010

Trust International Continues Growth Plans in the Middle East through Mezze Associates Partnership / March 2010

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Trust International Expands Asia-Pacific Presence; Anthony Ku Promoted to Trust International VP Asia Pacific / February 2010

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Trust International Launches Experience Better Business Campaign with Delivery of Its yourVoyager CRS to the Hotel Industry; Hotel Groups Exchange Revenue Generating Ideas and Share Perspectives at the Trust Customer Advisory Board / November 2009

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Trust International Helps Hotels to Maximize Yield with IDeaS Best Available Rate Recommendations; WORLDHOTELS affiliate hotel Grand Elysee Hamburg among the first to use enhancement / September 2009

Trust International s Customer Care and Consultation Delivers Bottom Line Results for Customers / September 2009

Trust International Implements Trust|Connect PMS Interface with protel for New Customer Classical Hotels / July 2009 

Trust International Partners with Agilysys for Richer PMS Interface / June 2009

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Trust International Forms Strategic Partnership with TIG Global for Web Services and Online Marketing / May 2009

Trust International Adds Wego and Make My Trip as Partners to Expand Internet Distribution for the Asian & Indian Markets / April 2009

Trust International and Hotel Booking Solutions Inc. Sign Deal To Connect World Class Hotel Brands with Tour Operators Worldwide / March 2009

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Trust International Wins Hotel CRS Contract for Charming Hotels and Resorts / March 2009

Trust International Implements Full CRS Services for HUSA Hoteles, Takes Dominant Position In Spain’s CRS Provider Marketplace / February 2009

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Bharat Hotels’ Selects Trust International as Enterprise CRS for Worldwide Distribution Channels for The Grand Group/Lalit Hotels / November 2008

Trust International and Kiwi Collection Partner for Luxury Hotel Rate Distribution and Reservations / November 2008

Trust International's Best of Breed Products/Services and Commitment to Asia Leads to Expansion in Market; Trust underlines APAC importance with Customer Conference and Advisory Board for the first time in Asia and successful showcase at ITB Asia, Oct 22-24 / November 2008

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Trust International Supports Asia-Pacific Travel Boom With Area-Specific Products and Services / July 2008

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Trust International 19th Customer Conference and Advisory Board Yields Insight, Direction for Future Development; Hotel groups discuss market trends and latest technology enhancements / June 2008

The Oberoi Group Expands Trust International Contract to Include Trident Hotels / May 2008

Trust International Adds Support of Total Pricing for Amadeus Becoming One of the First To Support Total Pricing in All Four GDSs / March 2008

TRUST International Receives HTNG Workgroup Leadership Award 2007 / March 2008

Banyan Tree Hotels and Resorts Relies on Trust Technology for their Own Private Label Chain Code; Banyan Tree’s Private Label GDS code ‘BY’ powered by Trust|Voyager CRS / February 2008

Leveraging A Record 2007, Trust International Continues Hotel Distribution Success Story in 2008 / February 2008

NH Hoteles, Europe’s 3rd Largest Hotel Group, Renews Distribution Agreement with Trust International / February 2008

Trust International's New Voyager|CRS Release Increases Hotel Distribution Flexibility and Efficiency; Trust|Voyager adds more customized enhancements to support distribution strategy of hotels / January 2008

Trust International Successfully Implements Okura Hotels & Resorts on Trust|Voyager CRS; Hotels smoothly transitioned to new OC two-letter GDS Code / November 2007

Trust International Expands Relationship with Small Luxury Hotels of the World to Include Call Center Services in Asia-Pacific and Arabic Countries / November 2007

TravTech Selects TRUST International for Worldwide Distribution and Central Reservation Services / November 2007

The Oberoi Group Extends Successful Relationship with TRUST International & Fosters CRS Integration / October 2007
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