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Trust International Integrates Online Reputation Monitoring into yourVoyager CRS

1st CRS provider to include social media and feedback into a Central Reservation System


Munich, Frankfurt Germany- April 26, 2010 - Imagine being able to search millions of statements customers made about your hotel on message boards, blogs or other online sites such as tripadvisor.com and analyzing exactly what is being said and how it’s being said…and being able to search for specific statements about particular aspects of your hotel and having complete access to the original statements at the click of your mouse. Every Trust International yourVoyager customer will now have that valuable capability since Trust has integrated TrustYou, an independent quality search engine, into yourVoyager.
 
TrustYou-Analytics allows hotel chains and single hotels to get a complete overview of their online reputation and actively manage social media and guest reviews.  TrustYou summarizes all Internet reviews in a single location so hotels can respond quickly and appropriately to praise or criticism on a case-by-case basis or as a new trend takes shape in order to manage their reputation.

Trust International is making TrustYou-Analytics, with several preformatted reports, including the statements about the hotels, available to all of its customers on their yourVoyager landing page. The hotel group can easily upgrade to the entire TrustYou-Analytics package customized to the hotel group’s requirements. yourVoyager is Trust´s new CRS platform which includes centralized reservation system (CRS) functionality for hotels plus one-click dashboards on performance, yield management, rate shopping and now reviews.
 
“Consumers often make decisions on which hotels to use based on online reviews,” said Richard Wiegmann, Managing Director, Trust International.  “What better time to make hotel staff aware of what is being said about the property, enable staff to re-act proactively and then make such reviews available when customers are researching rates and booking rooms! Trust International prides itself on offering the best of breed products and services and we’re excited to be offering our hotel clients yet another top quality service to enhance their business.  We anticipate that skillful use of TrustYou can lead to more bookings for our customers and improved responsiveness by hotels – a win for all parties,”

“We are honored that Trust International decided to include the services of our search engine for their clients,” said Benjamin Jost, Co-Founder and Managing Director of TrustYou. All customers of yourVoyager CRS now have the opportunity to get a first impression of what TrustYou can do for them. Those who wish to receive deeper insight in online reviews are able to upgrade for a small cost to TrustYou Analytics’ full scope of features: Comparison with competitors and competitor analysis, daily updates on the latest reviews, a quality analysis of the internet perception of your business, as well as the full monitoring of posts on YouTube, Twitter, Facebook and other important social media.”

About TrustYou
TrustYou is the first independent quality search engine. We summarize information from millions of reviews and opinions on the Internet in one single place. Long browsing sessions while looking for a suitable hotel or restaurant are now a thing of the past. TrustYou’s proprietary statistical and semantic algorithms extract sentiment information from reviews and comments about hotels or restaurants found on message boards, travel portals, blogs and communities. The wealth of information generated from millions of reviews is then analyzed and summarized – only the “quality essence” is presented to the user: The most frequently mentioned positive, negative and neutral aspects. Every bit of information can be traced back to its original source and is thus completely verifiable.  For more information visit http://analytics.trustyou.com.
 
About Trust International Hotel Reservation Services GmbH
Trust InternationalTrust International is one of the world’s leading CRS providers and international hospitality partners. Trust’s services and supporting technologies help hotel chains and hospitality groups support their sales and marketing activities with the latest distribution solutions. The range of services includes CRS solutions and software, connectivity to all GDS and IDS channels, an Internet booking engine and third party integration to PMS, RMS and CMS systems. Trust International offers the full range of CRS-related products such as content management, business intelligence and commission payment services.
 
Via Trust’s own communication centers located in North America, Europe and The Far East customers in 47 countries are served with private label telephone reservation, concierge and telemarketing services.

Established in 1989, Trust International is renowned for its highly reliable reservation platform, continuous investment in system software and hardware and delivery of superior customer value. For more information, visit www.TrustInternational.com

For further information on Trust International, see www.trustinternational.com

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Contact:

For Trust International:
Julie Shepherd 
Accentuate PR for Trust International in North America 
Tel. +1 815 479 1833
Julie@accentuatePR.com

Christiane Seelgen 
Trust International 
Tel.+49 (0)69 66 40 89 15 03
info@trustinternational.com

For TrustYou:
Benjamin Jost
TrustYou GmbH
Managing Director
Tel. +49 (0)89 - 54 80 29 25
benjamin.jost@trustyou.com
www.trustyou.com

Julia Pawelczyk / Juliane Fischer
Wilde & Partner Public Relations
PR-Consultants
Tel. +49 (0)89 - 17 91 90 - 0
info@wilde.de
www.wilde.de
www.facebook.com/WildeundPartner
newsroom.wilde.de

 

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