News for the Hospitality Executive
How is the Volcano Disruption of European Air Traffic Hurting the Hotel Industry?
USA, Frankfurt, Germany, Singapore – April 21, 2010 – With the welcome
announcement of the reopening of most, if not all, of Northern Europe’s
airspace and airports, Trust International, one of the world’s largest
reservations companies, offers insight into disruption to hotel booking
patterns since the start of the crisis last Thursday.
The flight cancellations have inevitably affected hotel reservation patterns, but to a lesser extent than one might expect.
As a centralized reservation system (CRS), Trust International is able to gain insight on the booking situation via all distribution and reservation channels for more than 60 of the world’s national and international hotels chains, comprising 6,100 hotels, and over USD$4.6 billion worth of hotel reservations annually. These include leisure and corporate reservations made via travel agencies through the global distribution systems, online travel agencies, Internet bookings, and telephone call centers.
In summary, the situation may be considered relatively stable. While cancellations increased to a peak on Monday, 19th April, to reach more than 50% over normal levels, new reservations also curved upward by more than 25%, suggesting travelers were postponing rather than cancelling trips altogether.
Hotels also witnessed significantly increased levels of guests extending their stays and “walk in” bookings as travelers booked hotels after their flights were cancelled, which helped mitigate the effect of the cancellations.
Looking at the booking volumes for future reservations Trust is also reporting on a, so far, comforting trend for some major European destination cities. On Monday, cities such as Barcelona, Copenhagen, Lisbon, London, and Munich were still showing reservation levels broadly similar to Monday of the previous week, and Frankfurt, Rome and Stockholm even had slightly higher reservation numbers.
“Looking at hotel groups using Trust’s services, I believe it is a sign of our strengthening economy that the total reservation levels on Monday were the same or slightly higher than the previous week despite the travel disruptions resulting from the volcanic activity,” comments Richard Wiegmann, Managing Director of Trust International. “Given the virtual standstill in air traffic, many travelers are using alternate modes of transportation, not just to get home, but also to embark on new trips, to reach destinations within Europe, so hotels are still being booked. Due to the flight cancellations, we are, as one would expect, seeing a notable decrease of travelers outside Europe coming into Europe and for Europeans traveling to other international destinations.
Wiegmann continued, “Until this incident the international hotel industry was actually recovering well after a traumatic 2009, and the outlook for the rest of the year was promising. We believe that if the airspace stays open, growth will resume and, most importantly, that there will be no repetition of the major inconvenience experienced by so many travelers over the last six days. If that happens, it appears that the cost will not be quite as great as many had feared just two days ago.
About Trust International Hotel Reservation Services GmbH
Trust International is one of the world’s leading CRS providers and international hospitality partners. Trust’s services and supporting technologies help hotel chains and hospitality groups support their sales and marketing activities with the latest distribution solutions. The range of services includes CRS solutions and software, connectivity to all GDS and IDS channels, an Internet booking engine and third party integration to PMS, RMS and CMS systems. Trust International offers the full range of CRS-related products such as content management, business intelligence and commission payment services.
Via Trust’s own communication centers located in North America, Europe and The Far East customers in 47 countries are served with private label telephone reservation, concierge and telemarketing services.
Established in 1989, Trust International is renowned for its highly reliable reservation platform, continuous investment in system software and hardware and delivery of superior customer value. For more information, visit www.TrustInternational.com
For further information on Trust International, see www.trustinternational.com
Hotels Establishes International Presence for Serviced Apartments
Across All Reservation Channels Via Trust International / March 2010
International Launches Trust|Mobile Fully Integrated Mobile Portal for
Hotel Bookings at ITB Conference / March 2010
International Hotel Distribution Success and Expansion Momentum
Accelerates in 2010; Maistra Hotels and Resorts and Jurys Inn newest
hotel customers implemented in 2010 / March 2010
International Continues Growth Plans in the Middle East through Mezze
Associates Partnership / March 2010
Inn Opts to Private Label With Trust International for Hotel
Distribution / February 2010
|Trust International Expands Asia-Pacific Presence; Anthony Ku Promoted to Trust International VP Asia Pacific / February 2010|
|RIHGA Royal Hotels Shifts to Trust International With Implementation of yourVoyager CRS; RIHGA Royal Hotels in Japan integrates latest distribution technology / January 2010|
|Trust International Activates DerbySoft IDS Interface for Chinese Market / December 2009|
|Trust International Launches Experience Better Business Campaign with Delivery of Its yourVoyager CRS to the Hotel Industry; Hotel Groups Exchange Revenue Generating Ideas and Share Perspectives at the Trust Customer Advisory Board / November 2009|
|Trust International Gains 13 New Clients, On Track for Increased Revenue in 20th Anniversary Year; Anniversary celebration to continue with Trust at ITB Asia in Singapore / October 2009|
|Trust and HotelREZ Launch “Dream” CRS: CentralREZ / September 2009|
|Trust International Introduces Voyager|CRS Complete Rate Program to Automate Rate Maintenance for Hotels; Leading Hotels of the World Properties Streamlining Rate Adjustments With Voyager|CRS Complete Rate / September 2009|
|Trust International Helps Hotels to Maximize Yield with IDeaS Best Available Rate Recommendations; WORLDHOTELS affiliate hotel Grand Elysee Hamburg among the first to use enhancement / September 2009|
|Trust International s Customer Care and Consultation Delivers Bottom Line Results for Customers / September 2009|
|Trust International Implements Trust|Connect PMS Interface with protel for New Customer Classical Hotels / July 2009|
|Trust International Partners with Agilysys for Richer PMS Interface / June 2009|
|Hospitality Management Holdings (HMH) Coral Hotels & Resorts Sign New Partnership with Trust International; HMH Consolidates Distribution, Reservations, Channel Management, CRM with Trust International’s integrated CRS/CRM solution / June 2009|
|Trust International Forms Strategic Partnership with TIG Global for Web Services and Online Marketing / May 2009|
|Trust International Adds Wego and Make My Trip as Partners to Expand Internet Distribution for the Asian & Indian Markets / April 2009|
|Trust International and Hotel Booking Solutions Inc. Sign Deal To Connect World Class Hotel Brands with Tour Operators Worldwide / March 2009|
|Trust International Celebrates 20 Years with New Client Wins and Continued Leadership in Hotel Distribution, Technology and Service / March 2009|
|Trust International Wins Hotel CRS Contract for Charming Hotels and Resorts / March 2009|
|Trust International Implements Full CRS Services for HUSA Hoteles, Takes Dominant Position In Spain’s CRS Provider Marketplace / February 2009|
|Dorint Hotels & Resorts Employs New Trust International End-To-End CRS/CRM Solution; Sees Improved Sales, Guest Interaction, Campaign Management, Efficiency / February 2009|
|Bharat Hotels’ Selects Trust International as Enterprise CRS for Worldwide Distribution Channels for The Grand Group/Lalit Hotels / November 2008|
|Trust International and Kiwi Collection Partner for Luxury Hotel Rate Distribution and Reservations / November 2008|
|Trust International's Best of Breed Products/Services and Commitment to Asia Leads to Expansion in Market; Trust underlines APAC importance with Customer Conference and Advisory Board for the first time in Asia and successful showcase at ITB Asia, Oct 22-24 / November 2008|
|Trust International Establishes Interface with Booking.com / October 2008|
|Trust International Secures New Contract With Motel One Chain, Escorts Budget Niche Leader Into CRS Arena / October 2008|
|Trust International’s New Client Mantis Collection the First to Implement Major Internet Booking Engine in South Africa / August 2008|
|Trust International Supports Asia-Pacific Travel Boom With Area-Specific Products and Services / July 2008|
|Trust International Marks Successful First Half of 2008 With 7 New Clients and Increased Hotel Booking Volume / July 2008|
|Trust International’s Upgraded Trust|Voyager CRS v.12 Provides More Information, Saves Time / June 2008|
|Trust International 19th Customer Conference and Advisory Board Yields Insight, Direction for Future Development; Hotel groups discuss market trends and latest technology enhancements / June 2008|
|The Oberoi Group Expands Trust International Contract to Include Trident Hotels / May 2008|
|Trust International Adds Support of Total Pricing for Amadeus Becoming One of the First To Support Total Pricing in All Four GDSs / March 2008|
|TRUST International Receives HTNG Workgroup Leadership Award 2007 / March 2008|
|Banyan Tree Hotels and Resorts Relies on Trust Technology for their Own Private Label Chain Code; Banyan Tree’s Private Label GDS code ‘BY’ powered by Trust|Voyager CRS / February 2008|
|Leveraging A Record 2007, Trust International Continues Hotel Distribution Success Story in 2008 / February 2008|
|NH Hoteles, Europe’s 3rd Largest Hotel Group, Renews Distribution Agreement with Trust International / February 2008|
|Trust International's New Voyager|CRS Release Increases Hotel Distribution Flexibility and Efficiency; Trust|Voyager adds more customized enhancements to support distribution strategy of hotels / January 2008|
|Trust International Successfully Implements Okura Hotels & Resorts on Trust|Voyager CRS; Hotels smoothly transitioned to new OC two-letter GDS Code / November 2007|
|Trust International Expands Relationship with Small Luxury Hotels of the World to Include Call Center Services in Asia-Pacific and Arabic Countries / November 2007|
|TravTech Selects TRUST International for Worldwide Distribution and Central Reservation Services / November 2007|
|The Oberoi Group Extends Successful Relationship with TRUST International & Fosters CRS Integration / October 2007|
To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch
Home | Welcome| Hospitality News | Classifieds| One-on-One |
Viewpoint Forum | Industry Resources | Press Releases
Please contact Hotel.Onlinewith your comments and suggestions.