| Chevy Chase, MD and Frankfurt, Germany
� May 7, 2009 � In Trust International�s continuing effort to maximize
online revenue for hospitality clients, the company has formed a strategic
partnership with TIG Global to enrich Trust�s Web|Direct product offering
with TIG Global�s comprehensive Internet marketing services for hotels
worldwide.
TIG Global provides custom e-marketing strategies
for each of its clients and works closely with them to analyze results
and continuously tweak their marketing plans for optimum return on investment.
�Consumers have increased their reliance on the
Internet for travel research and bookings, so it is critical that a hotel�s
Web site and online marketing plan provide unrivaled visual appeal, technology,
and user functionality to capture maximum revenue,� said Richard Wiegmann,
COO & Managing Director, Trust International. �With their proven record
and custom approach, we are confident that TIG Global is best suited to
meet our hotel clients� unique business needs and increase their online
bookings.�
TIG Global delivers conversion-focused, custom
Web site design, hosting, and maintenance to the hospitality and travel
industry. They also offer a comprehensive package of interactive
marketing services that can be tailored to focus on a hotel�s domestic
or global target markets.
Key features of TIG Global�s services include:
-
Search Engine Optimization - prominently places the
client at the top of the search engines for direct visibility.
-
Paid Search Marketing - captures traffic and directly
delivers it to landing pages for conversion.
-
Strategic Linking and Online Advertising - delivers
pre-qualified leads from a global base of media partners.
-
E-mail Marketing - communicates promotions to a list
of interested customers to establish relationships and strengthen consumer
loyalty.
�We�re excited to have the opportunity to enrich
Trust�s Web|Direct and their powerful Internet booking engine technology
Trust|Booker 2.0 with our tailor-made emarketing services to ultimately
increase hotels� online bookings and revenue,� said Fred Malek, TIG Global
CEO and Co-founder. �We�re pleased to add Trust�s prestigious hotel
clients to our extensive portfolio of clients worldwide who benefit from
an enhanced online presence and functionality.�
About TIG Global
TIG Global, headquartered in the Washington,
DC metro area, is dedicated to assisting the travel industry with exceeding
their online marketing goals and specializes in hotel internet marketing
and destination internet marketing. Serving an extensive portfolio
of clients worldwide, TIG Global combines its industry knowledge and e-business
expertise to help clients maximize the online channel. TIG Global
offers multi-language websites, a vast network of internationally based
strategic linking partners, email and pay-per-click marketing campaigns
tailored to all international markets, custom Web 2.0 solutions, and websites
optimized for major search engines around the world.
 About
Trust International Hotel Reservation Services GmbH
Trust International is one of the world�s leading
CRS providers and international hospitality partners. Trust�s services
and supporting technologies help hotel chains and hospitality groups support
their sales and marketing activities with the latest distribution solutions.
The range of services includes CRS solutions and software, connectivity
to all GDS and IDS channels, an Internet booking engine and third party
integration to PMS, RMS and CMS systems. Trust International offers the
full range of CRS-related products such as content management, business
intelligence and commission payment services.
Via Trust�s own communication centers located
in North America, Europe and The Far East customers in 47 countries are
served with private label telephone reservation, concierge and telemarketing
services.
Established in 1989 Trust International is renowned
for its highly reliable reservation platform, continuous investment in
system software and hardware and delivery of superior customer value. (www.TrustInternational.com) |