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Trust International Forms Strategic Partnership with TIG Global
for Web Services and Online Marketing


Chevy Chase, MD and Frankfurt, Germany – May 7, 2009 – In Trust International’s continuing effort to maximize online revenue for hospitality clients, the company has formed a strategic partnership with TIG Global to enrich Trust’s Web|Direct product offering with TIG Global’s comprehensive Internet marketing services for hotels worldwide. 

TIG Global provides custom e-marketing strategies for each of its clients and works closely with them to analyze results and continuously tweak their marketing plans for optimum return on investment. 

“Consumers have increased their reliance on the Internet for travel research and bookings, so it is critical that a hotel’s Web site and online marketing plan provide unrivaled visual appeal, technology, and user functionality to capture maximum revenue,” said Richard Wiegmann, COO & Managing Director, Trust International. “With their proven record and custom approach, we are confident that TIG Global is best suited to meet our hotel clients’ unique business needs and increase their online bookings.”
 

TIG Global delivers conversion-focused, custom Web site design, hosting, and maintenance to the hospitality and travel industry.  They also offer a comprehensive package of interactive marketing services that can be tailored to focus on a hotel’s domestic or global target markets.

Key features of TIG Global’s services include: 

  • Search Engine Optimization - prominently places the client at the top of the search engines for direct visibility.
  • Paid Search Marketing - captures traffic and directly delivers it to landing pages for conversion.
  • Strategic Linking and Online Advertising - delivers pre-qualified leads from a global base of media partners.
  • E-mail Marketing - communicates promotions to a list of interested customers to establish relationships and strengthen consumer loyalty.
“We’re excited to have the opportunity to enrich Trust’s Web|Direct and their powerful Internet booking engine technology Trust|Booker 2.0 with our tailor-made emarketing services to ultimately increase hotels’ online bookings and revenue,” said Fred Malek, TIG Global CEO and Co-founder.  “We’re pleased to add Trust’s prestigious hotel clients to our extensive portfolio of clients worldwide who benefit from an enhanced online presence and functionality.”

About TIG Global
TIG Global, headquartered in the Washington, DC metro area, is dedicated to assisting the travel industry with exceeding their online marketing goals and specializes in hotel internet marketing and destination internet marketing.  Serving an extensive portfolio of clients worldwide, TIG Global combines its industry knowledge and e-business expertise to help clients maximize the online channel.  TIG Global offers multi-language websites, a vast network of internationally based strategic linking partners, email and pay-per-click marketing campaigns tailored to all international markets, custom Web 2.0 solutions, and websites optimized for major search engines around the world.

About Trust International Hotel Reservation Services GmbH
Trust International is one of the world’s leading CRS providers and international hospitality partners. Trust’s services and supporting technologies help hotel chains and hospitality groups support their sales and marketing activities with the latest distribution solutions. The range of services includes CRS solutions and software, connectivity to all GDS and IDS channels, an Internet booking engine and third party integration to PMS, RMS and CMS systems. Trust International offers the full range of CRS-related products such as content management, business intelligence and commission payment services.

Via Trust’s own communication centers located in North America, Europe and The Far East customers in 47 countries are served with private label telephone reservation, concierge and telemarketing services. 

Established in 1989 Trust International is renowned for its highly reliable reservation platform, continuous investment in system software and hardware and delivery of superior customer value. (www.TrustInternational.com)

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Contact:

Julie Shepherd 
Accentuate PR for Trust International in North America 
Tel. +1 815 479 1833 – Julie@accentuatePR.com

Christiane Seelgen 
Trust International 
Tel.+49 (0)69 66 40 89 15 03 - info@trustinternational.com
 

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Also See: Trust International Adds Wego and Make My Trip as Partners to Expand Internet Distribution for the Asian & Indian Markets / April 2009
Trust International and Hotel Booking Solutions Inc. Sign Deal To Connect World Class Hotel Brands with Tour Operators Worldwide / March 2009
Trust International Celebrates 20 Years with New Client Wins and Continued Leadership in Hotel Distribution, Technology and Service / March 2009
Trust International Wins Hotel CRS Contract for Charming Hotels and Resorts / March 2009
Trust International Implements Full CRS Services for HUSA Hoteles, Takes Dominant Position In Spain’s CRS Provider Marketplace / February 2009
Dorint Hotels & Resorts Employs New Trust International End-To-End CRS/CRM Solution; Sees Improved Sales, Guest Interaction, Campaign Management, Efficiency / February 2009
Bharat Hotels’ Selects Trust International as Enterprise CRS for Worldwide Distribution Channels for The Grand Group/Lalit Hotels / November 2008
Trust International and Kiwi Collection Partner for Luxury Hotel Rate Distribution and Reservations / November 2008
Trust International's Best of Breed Products/Services and Commitment to Asia Leads to Expansion in Market; Trust underlines APAC importance with Customer Conference and Advisory Board for the first time in Asia and successful showcase at ITB Asia, Oct 22-24 / November 2008
Trust International Establishes Interface with Booking.com / October 2008
Trust International Secures New Contract With Motel One Chain, Escorts Budget Niche Leader Into CRS Arena / October 2008
Trust International’s New Client Mantis Collection the First to Implement Major Internet Booking Engine in South Africa / August 2008
Trust International Supports Asia-Pacific Travel Boom With Area-Specific Products and Services / July 2008
Trust International Marks Successful First Half of 2008 With 7 New Clients and Increased Hotel Booking Volume / July 2008
Trust International’s Upgraded Trust|Voyager CRS v.12 Provides More Information, Saves Time / June 2008
Trust International 19th Customer Conference and Advisory Board Yields Insight, Direction for Future Development; Hotel groups discuss market trends and latest technology enhancements / June 2008
The Oberoi Group Expands Trust International Contract to Include Trident Hotels / May 2008
Trust International Adds Support of Total Pricing for Amadeus Becoming One of the First To Support Total Pricing in All Four GDSs / March 2008
TRUST International Receives HTNG Workgroup Leadership Award 2007 / March 2008
Banyan Tree Hotels and Resorts Relies on Trust Technology for their Own Private Label Chain Code; Banyan Tree’s Private Label GDS code ‘BY’ powered by Trust|Voyager CRS / February 2008
Leveraging A Record 2007, Trust International Continues Hotel Distribution Success Story in 2008 / February 2008
NH Hoteles, Europe’s 3rd Largest Hotel Group, Renews Distribution Agreement with Trust International / February 2008
Trust International's New Voyager|CRS Release Increases Hotel Distribution Flexibility and Efficiency; Trust|Voyager adds more customized enhancements to support distribution strategy of hotels / January 2008
Trust International Successfully Implements Okura Hotels & Resorts on Trust|Voyager CRS; Hotels smoothly transitioned to new OC two-letter GDS Code / November 2007
Trust International Expands Relationship with Small Luxury Hotels of the World to Include Call Center Services in Asia-Pacific and Arabic Countries / November 2007
TravTech Selects TRUST International for Worldwide Distribution and Central Reservation Services / November 2007
The Oberoi Group Extends Successful Relationship with TRUST International & Fosters CRS Integration / October 2007
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