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Solare Hotels & Resorts is First Japanese Chain to Run Enterprise
Hotel Centralized Reservation System


Trust International Becomes First Non-Japanese CRS to Integrate Domestic,
International Reservations for Japanese Hotel Chain


Frankfurt and Tokyo - August 25, 2010Solare Hotels & Resorts (Solare) and Trust International (Trust) are breaking new ground in Japan in the hotel reservation and distribution services area. Solare is the first Japanese hotel chain to introduce an enterprise centralized reservation system (CRS) solution and centralized rates and inventory management with its five distinctive brands (Chisun Inns, Chisun Hotels, Chisun Resorts, Loisir Hotels and Solare Collection), Trust and Solare are the first to integrate both domestic and international distribution for a Japanese-based hotel chain. Solare is also the first customer of Trust International’s newly launched Japanese version of yourVoyager.
 
Solare has become Trust International’s newest customer, engaging Trust for CRS reservation and distribution services, including domestic internet booking engine distribution, that fully integrate with Solare’s property management systems (PMS).
 
“Trust International has shown its commitment to the Japanese market by creating the industry’s first truly comprehensive Japanese CRS that is comfortable for us to use in all areas,” said Mr. Tony Virili, Chief Executive Officer of Solare.  “Rather than managing separate systems to handle domestic and international business, as most Japanese hotel chains do, we are the first to have a completely integrated system.  We are now able to introduce rate parity across all domestic and international channels and enjoy the cost savings afforded by maintaining one system rather than two.  The cooperation and support of our hoteliers and Trust International have been a winning combination that provides us with a distinct competitive advantage.”
 
“This is our first step in introducing an enterprise solution which will eventually fully integrate our PMS, CRS and CRM,” said Mr. Jack Tan, Chief Information Officer of Solare. “Solare Hotels & Resorts made the decision to invest in a new CRS during the economic downturn so that we could enjoy the rewards when the market turns around.”
 
“In a world where everyone is just a click away, it just makes sense to have one system, such as yourVoyager, that handles both domestic and international reservations, no matter where in the world your hotel might be,” said Mr. Anthony Ku, Trust International VP Asia Pacific.
 
Mr. Richard Wiegmann, Managing Director, Trust International, stated, “Efficiency, productivity and accuracy are always critical items to a hotelier, so Trust International is continually seeking to develop new products and enhancements that improve in these areas.  Clearly in the Japanese market, a fully integrated Japanese CRS has been needed for some time.  This is an important step in our ‘eXperience’ campaign where Hotel Group Solare is experiencing how our local market knowledge paired with our international strategy comes together to provide the best solution.”
 
Trust’s yourVoyager is the first comprehensive Japanese language CRS, offering translated static text, as well as all other free flow text, text boxes, confirmations, statistics and reports in Kanji.
 
About Solare Hotels & Resorts
With over 75 hotels and 12,500 rooms, the world of Solare (www.solarehotels.com) offers a nationwide line-up of inns, hotels and resorts in Japan that welcome guests with cheerful, friendly service. Brands include CHISUN INNs, HOTELs and RESORTs, rooted in the needs of local business and entertainment offerings, as well as LOISIR Hotels, which embody the essence of memorable experiences and entertainment a cut above the rest. Solare Smileage card members receive instant and privileged recognition at all CHISUN and LOISIR properties. In addition, with SOLARE COLLECTION, a stable of world-class full-service hotels also under its umbrella, Solare Hotels & Resorts is the compelling solution to every traveler's needs.
 
Trust InternationalAbout Trust International Hotel Reservation Services GmbH
Trust International is one of the world’s leading CRS providers and international hospitality partners. Trust’s services and supporting technologies help hotel chains and hospitality groups support their sales and marketing activities with the latest distribution solutions. The range of services includes CRS solutions and software, connectivity to all GDS and IDS channels, an Internet booking engine and third party integration to PMS, RMS and CMS systems. Trust International offers the full range of CRS-related products such as content management, business intelligence and commission payment services.
 
Via Trust’s own communication centers located in North America, Europe and The Far East customers in 47 countries are served with private label telephone reservation, concierge and telemarketing services.
 
Established in 1989 Trust International is renowned for its highly reliable reservation platform, continuous investment in system software and hardware and delivery of superior customer value.

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For further information about Trust International please contact:

Trust International Hotel Reservation Services
Marketing Department
Tel: +49(0)69 664 089 1502
info@trustinternational.com

Media Contacts:
Julie Shepherd
Accentuate PR for Trust International in North America
Tel. +1 815 479 1833
Julie@accentuatePR.com

Christiane Seelgen
Trust International
Tel.+49 (0)69 66 40 89 15 03
info@trustinternational.com

For further information about  Solare Hotels & Resorts please contact:

Solare Hotels & Resorts
Marketing Department
Tel: + 81(3) 6402 7167
 
Media Contacts:
Tomoko Shimeno
PR for Solare Hotels & Resorts  
Tel. + 81(3) 6402 7265
tomoko.shimeno@solarehotels.com

 

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The Oberoi Group Expands Trust International Contract to Include Trident Hotels / May 2008

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TRUST International Receives HTNG Workgroup Leadership Award 2007 / March 2008

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Leveraging A Record 2007, Trust International Continues Hotel Distribution Success Story in 2008 / February 2008

NH Hoteles, Europe’s 3rd Largest Hotel Group, Renews Distribution Agreement with Trust International / February 2008

Trust International's New Voyager|CRS Release Increases Hotel Distribution Flexibility and Efficiency; Trust|Voyager adds more customized enhancements to support distribution strategy of hotels / January 2008

Trust International Successfully Implements Okura Hotels & Resorts on Trust|Voyager CRS; Hotels smoothly transitioned to new OC two-letter GDS Code / November 2007

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