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integrated CRS/CRM solution Frankfurt and Cologne, Germany � February 5, 2009 � A vanguard in the hospitality industry, Dorint Hotels & Resorts moved beyond simply empowering their hotels with the best in distribution technology, instead choosing a holistic approach by partnering with Trust International to integrate two critical system components, Trust�s full suite of central reservation services, Voyager|CRS, and Trust�s fully integrated customer relationship management toolset of tools, Discovery|CRM, a product suite provided by Serenata Intraware. As a result, Dorint has benefited from outstanding new options in distribution, profile management and campaign management that are boosting sales and, at the same time, allow better guest recognition and guest satisfaction. �We implemented the fully integrated CRS/CRM solution a few months ago and have seen immediate results, such as better guest recognition, a clean profile management, a more accurate campaign management and campaign tracking,� commented Elke Schade, Managing Director of Dorint Hotels. �The Dorint brand stands for congeniality, a warm and welcoming atmosphere and consistent quality, and we wanted to apply the same consistency in the way we address our guests, while allowing them to customize their stay. With the integration of Trust�s reservation platform with the CRM platform from Serenata Intraware we achieved a much more precise picture of the needs and wishes of our guests, helping us to even further enhance their experience in any of our hotels.� Richard Wiegmann, COO & Managing Director of Trust International,
said, �We�ve listened to our customers� needs and responded with an end-to-end
solution that meets their requirements. The integration of our Discovery|CRM
product portfolio with Voyager|CRS opens up a whole new world of efficiencies
and guest interaction for our leading hotel clients, such as Dorint Hotels
& Resorts. As the first to adopt our full suite of products with
our new integrated Discovery|CRM tools, Dorint Hotels & Resorts is
already realizing the time-saving efficiencies and seeing the tremendous
advantages of having accurate guest data available at all points of sale.
We're looking forward to rolling this out to many more hotel groups in
the coming months as they see the substantial and quantifiable benefits
of this powerful end-to-end solution.�
In addition to channel connectivity and advanced distribution options, this new platform includes the provision of an Internet Booking Engine (IBE) for Dorint´s www.dorint.com web site, an integrated commission handling module and Trust�s fully integrated Discovery|CRM solution powered by Serenata Intraware. It is a powerful example of systems integration leading to an end-to-end CRM solution catering to the needs of large hotel groups. Guest information contained in reservation records and guest profiles is delivered from many sources to Voyager|CRS, from where it is distributed to the property management system (PMS) and central CRM platform, where it is then available to other CRM applications for reporting, campaign designs, ROI tracking, Loyalty or SFA tools. About Trust International
Via Trust�s own communication centers located in North America, Europe and The Far East customers in 47 countries are served with private label telephone reservation, concierge and telemarketing services. Established in 1989 Trust International is renowned for its highly reliable reservation platform, continuous investment in system software and hardware and delivery of superior customer value. (www.TrustInternational.com) About Dorint Hotels & Resorts The Cologne-based Neue Dorint GmbH manages 36 addresses operating under the Dorint Hotels & Resorts brand throughout Europe. Dorint Hotels & Resorts is one of the leading hotel chains on the German market, and its 3,400 staff in Germany, the Netherlands, Switzerland, Austria, Belgium, Spain and the Czech Republic are dedicated to providing perfect hospitality. Dorint Hotels & Resorts offer ideal destinations for business travelers and holidaymakers alike. The rooms and suites feature every conceivable amenity. The conference and meeting rooms are equipped so as to enable concentrated and effective work to be done. And should anyone wish to relax at the end of a demanding day, the wellness areas in the Dorint Hotels & Resorts are ideal places in which to unwind. Dorint Hotels & Resorts also offer wide-ranging leisure options: a variety of cultural events and shopping tours, as in Berlin or Amsterdam, enjoying the mountains, as in Seefeld or Garmisch-Partenkirchen, or getting a breath of sea air, as in Wustrow or on Sylt. Dorint Hotels & Resorts have offers available to suit every palate. About Serenata Intraware: Munich-based Serenata IntraWare AG has established itself as a leading
provider for central IT solutions in the hotel industry. With the aim to
transform data into knowledge, Serenata integrates its products with existing
PMS systems seamlessly. The core element is the management information
system for hotel chains, Serenata NetHotel. By means of a central data
warehouse and the use of Internet technology, data is centrally analyzed,
and the foundation for new markets is created. With NetHotel, Serenata
offers a Customer Relationship Management (CRM) solution, which enables
hotel chains to develop a customer-centric business strategy. Through strategic
cooperation with prominent IT partners, Serenata increases its competence
as the main contact for central user-solutions from a sole provider. For
more information, please visit http://www.serenata.com
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