News for the Hospitality Executive
Trust International Secures New Contract With Motel One
Escorts Budget Niche Leader Into CRS Arena
|Frankfurt and Munich – September 30, 2008 – Trust
International has signed a contract to implement a powerful suite of its
Voyager|CRS central reservation system and Trust|Booker IBE (Internet
booking engine) software for Germany’s Motel One, marking the hotel chain’s
entrance into the international global distribution system (GDS) marketplace.
Motel One currently operates over 3000 guest rooms in 21 properties across Germany, with approximately 1500 additional rooms under construction in five additional properties set to open by 2010. Motel One is highly successful within a booming segment of the hospitality industry, and is known for providing a high-end guest experience and outstanding room quality within the budget niche.
“We are taking an important step in our brand evolution by strengthening our direct channel, Motel-One.com, and being present in all major Internet channels as well as in the GDSs with a single point of entry through the Voyager|CRS,” said Martin Egner, Manager of E-Commerce & Distribution for Motel One. “As a budget hotel chain, we obviously focus on our own website Motel-One.com, as well as on direct connects to our key performers in the online distribution world. In this way we will combine state-of-the-art distribution technology and management with reasonable distribution costs. I am sure that Trust International is the right partner to pursue this strategy. The connection to the GDSs will open the chance to gain business from corporate clients who commit to Motel One and who are using the classic travel agencies and GDS channels.”
Motel One is strategically focused on growing the share of room nights booked on electronic channels, most importantly their own direct-to-hotel bookings via their website, which will be equipped with Trust International’s powerful internet booking engine, Trust|Booker 2.0. The highly customizable IBE will be embedded on their website, serving as an extension of their online brand messaging that allows guests to experience the special design of Motel One from the first moment they make the booking. With the use of Voyager|CRS and the integrated IBE, Motel One will open its inventory to leisure travelers and business travelers alike, regardless of whether they choose to book via a travel agency, the website or through special corporate access that provides negotiated rates within a secured area.
This newly forged relationship will launch in November with implementation of an interface between Motel One´s Property Management System (PMS) and the Voyager|CRS for rate uploading from the PMS into the CRS, connectivity to all of the Internet channels connected to Trust International as well as availability to the four major GDSs. This comprehensive relationship with Trust also will incorporate Trust|Com for highly effective processing of travel agency commissions enabling Motel One to provide automated, prompt and comfortable commission payments and online reporting to the travel agency community.
“This is a landmark event for Motel One, and we are pleased to facilitate their giant step into the world of GDS with expert guidance and excellent distribution technology,” said Graham Bray, Regional VP of Sales Europe, Middle East and Africa, Trust International. “Motel One will gain the ability to broaden access to its product and to offer last room availability in real time, essentially turning no one away. We are confident that our technology and partnership will further boost Motel One’s position as an impressive, high quality product at a friendly price in their market segment.”
About Motel One
About Trust International
Via Trust´s own communication centers located in North America, Europe and The Far East customers in 47 countries are served with private label telephone reservation, concierge and telemarketing services.
Established in 1989 Trust International is renowned for its highly reliable
reservation platform, continuous investment in system software & hardware
and delivery of superior customer value.
|Also See:||Trust International’s New Client Mantis Collection the First to Implement Major Internet Booking Engine in South Africa / August 2008|
|Trust International Supports Asia-Pacific Travel Boom With Area-Specific Products and Services / July 2008|
|Trust International Marks Successful First Half of 2008 With 7 New Clients and Increased Hotel Booking Volume / July 2008|
|Trust International’s Upgraded Trust|Voyager CRS v.12 Provides More Information, Saves Time / June 2008|
|Trust International 19th Customer Conference and Advisory Board Yields Insight, Direction for Future Development; Hotel groups discuss market trends and latest technology enhancements / June 2008|
|The Oberoi Group Expands Trust International Contract to Include Trident Hotels / May 2008|
|Trust International Adds Support of Total Pricing for Amadeus Becoming One of the First To Support Total Pricing in All Four GDSs / March 2008|
|TRUST International Receives HTNG Workgroup Leadership Award 2007 / March 2008|
|Banyan Tree Hotels and Resorts Relies on Trust Technology for their Own Private Label Chain Code; Banyan Tree’s Private Label GDS code ‘BY’ powered by Trust|Voyager CRS / February 2008|
|Leveraging A Record 2007, Trust International Continues Hotel Distribution Success Story in 2008 / February 2008|
|NH Hoteles, Europe’s 3rd Largest Hotel Group, Renews Distribution Agreement with Trust International / February 2008|
|Trust International's New Voyager|CRS Release Increases Hotel Distribution Flexibility and Efficiency; Trust|Voyager adds more customized enhancements to support distribution strategy of hotels / January 2008|
|Trust International Successfully Implements Okura Hotels & Resorts on Trust|Voyager CRS; Hotels smoothly transitioned to new OC two-letter GDS Code / November 2007|
|Trust International Expands Relationship with Small Luxury Hotels of the World to Include Call Center Services in Asia-Pacific and Arabic Countries / November 2007|
|TravTech Selects TRUST International for Worldwide Distribution and Central Reservation Services / November 2007|
|The Oberoi Group Extends Successful Relationship with TRUST International & Fosters CRS Integration / October 2007|
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