| Frankfurt,
Germany – February 7, 2011 – Trust
International, the leading global CRS for hotel chains and
representation
companies, will have their hotels listed in Google’s feature showing
hotel
prices and availability against relevant search on Google Maps and on
related
Place pages. This makes Trust the first independent centralized
reservation
system (CRS) worldwide to offer this service. In addition, Trust acts
as
an authorized reseller of Google’s AdWordsTM – an online advertising
program that enables its 60+ global hotel chains customer base seamless
access
to finding and booking room reservations on the web.
Trust is offering its customers worldwide access to the prices and availability of its hotels through a pay-for-click advertising module connected with the full inventory of the hotel chain in the Trust CRS solution. This will allow the hotel chains to secure an exciting new way of distributing the hotel quickly, easily and generating more profitable bookings by:
"As part of Google's commitment to providing users with relevant information and improving our advertising offerings for businesses, we're pleased that Trust has joined our effort to show hotel prices on Google and Google Maps,” said Matt Klainer, business development manager for Google. “We have worked hard to integrate our hotel pricing and availability into Google’s system to make it easy for customers to customize, compare and complete hotel reservations online,” said Richard Wiegmann, Managing Director, Trust International. “This is a valuable service that drives traffic to our hoteliers, while simplifying the hotel research and booking process for hotel guests.” About Trust International Hotel Reservation Services GmbH  Trust
International is one of the world’s leading CRS providers and
international
hospitality partners. Trust’s services and supporting technologies help
hotel
chains and hospitality groups support their sales and marketing
activities with
the latest distribution solutions. The range of services includes CRS
solutions
and software, connectivity to all GDS and IDS channels, an Internet
booking
engine and third party integration to PMS, RMS and CMS systems. Trust
International offers the full range of CRS-related products such as
content
management, business intelligence and commission payment services.
Via Trust’s own communication centers located in North America, Europe and The Far East customers in 47 countries are served with private label telephone reservation, concierge and telemarketing services. Established in 1989 Trust International is renowned for its highly reliable reservation platform, continuous investment in system software and hardware and delivery of superior customer value. |