News for the Hospitality Executive |
Parsippany, N.J. — February 26, 2013 — Lodging Interactive has created a Facebook Widget for its popular online Guest Review System that links comments from the hotel's website to its Facebook page in real time. The Guest Review System’s Facebook widget enables potential guests to read guest reviews on Facebook and enables past guests to leave reviews directly on Facebook. “Leveraging Facebook as a communications platform for guest reviews is a natural extension for our Guest Review System,” said D.J. Vallauri, Lodging Interactive’s Founder and President. “There is no additional cost to implement the Guest Review System on Facebook and our team will even handle the set up for the hotel.” Since 2011, a number of hotel companies have announced plans to integrate guest reviews into their own websites—either through partnerships with TripAdvisor or by launching their own programs. But relinquishing control to a third party isn't savvy with hoteliers who want to maintain complete control over their online reputations. Likewise, having the human resources and skill needed to continually scrutinize reviews and respond immediately to comments isn't always financially feasible. That's where Lodging Interactive comes in; the company is staffed to manage the review process and reply to guests' comments on the hotel's behalf. "Some hotels rely solely on brand sites for their website, so having a proprietary landing page for guest reviews isn't an option," Vallauri said. "However, every hotel does -- or can -- have a Facebook page. Therefore, the Lodging Interactive Guest Review System Facebook Widget is an easy way for hoteliers to establish an online guest review repository. Now they can interact quickly and easily with guests and prospective new customers. Our Guest Review System opens up another avenue for hotel marketers to collect reviews and make them more valuable by broadening the market of readers." To learn more about the Lodging Interactive Guest Review System Facebook Widget, visit http://www.GuestReviewSystem.com. About Lodging Interactive Lodging Interactive, headquartered in Parsippany, NJ, is an award winning leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel Internet marketing services to hundreds of hotels, resorts, ownership properties, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels. Through its CoMMingle Social Media Marketing Agency operating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing customized solutions. Lodging Interactive is an award winning interactive marketing agency and has been recognized as a leader by the International Academy of Visual Arts, Interactive Media Awards, Web Marketing Association and Travel Weekly’s Magellan Awards. Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and a proud member of the Asian American Hotel Owners Assn. (AAHOA). For more information contact Roman Aluisy, Director of Business Development at [email protected] or at 877-291-4411 ext 705. The company’s website is located at www.LodgingInteractive.com |
Contact: Barb Worcester PRpro / Lodging Interactive Tel: (440) 930-5770 [email protected] DJ Vallauri Lodging Interactive Tel: ( 877) 291-4411 ext. 704 [email protected]
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