News for the Hospitality Executive |
Parsippany,
N.J. — January 24, 2012 — The Wilshire Grand Hotel is
taking control of its online reputation by implementing the new,
web-based
Guest Review System from Lodging
Interactive. This tool enables The
Wilshire Grand Hotel to verify, review and display customer comments
directly on
its Website, and instantly post management responses to comments for
better
hotel-to-guest communications and heightened customer-relationship
management.
Recent studies confirm that more than 60 percent of online shoppers and travel planners visit and seriously consider peer-written reviews prior to making their online purchase. In addition to its Guest Review System, Lodging Interactive's Chatter GuardTM service helps hoteliers monitor what people are saying about their brand 24/7. The technology trawls the web to collect posted comments about a hotel or brand so managers can stay informed about the buzz before it gets out of control. "Lodging Interactive does an exceptional job for The Wilshire Grand Hotel of optimizing our web presence and providing us with the tools and training we need to truly enhance our guests' experiences and keep them coming back again and again," Reagoso said. About Lodging Interactive Lodging Interactive, headquartered in Parsippany, NJ, is an award winning leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel Internet marketing services to hundreds of hotels, resorts, ownership properties, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels. Through its CoMMingle Social Media Marketing Agency operating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing customized solutions. Lodging Interactive is an award winning interactive marketing agency and has been recognized as a leader by the International Academy of Visual Arts, Interactive Media Awards, Web Marketing Association and Travel Weekly’s Magellan Awards. Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and a proud member of the Asian American Hotel Owners Assn. (AAHOA). For more information contact Richard Walsh, Vice President of Business Development at [email protected] or at 877-291-4411. The company’s website is located at www.LodgingInteractive.com
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Contact:
Barb
Worcester PRpro / Lodging Interactive Tel: (440) 930-5770 [email protected] or DJ Vallauri Lodging Interactive Tel: ( 877) 291-4411 ext. 704 [email protected]
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