News for the Hospitality Executive
Parsippany, N.J. — May 1, 2012 — Members of the Asian American Hotel Owners Association (AAHOA) attending the Annual Convention this week at the Omni Hotel and the Georgia World Congress Center are receiving an unprecedented offer from Lodging Interactive. For the first time, the interactive and social media marketing agency exclusively servicing the hospitality industry is offering 90 Day FREE USE of its Guest Review System by simply visiting Booth No. 124 and registering for the service.
Lodging Interactive's Guest Review System enables guests to post reviews directly on the hotel's website, making it easier to verify, review and display customer comments and instantly post management responses to comments for better hotel-to-guest communications and heightened customer-relationship management.
"Never before have we made such an offer to hoteliers," said DJ Vallauri, Lodging Interactive Founder and President. "Doing so for AAHOA members this month shows just how much we believe that hotel owners need to host and manage guest reviews on their property websites to provide for better reputation management and control. It only takes one unhappy guest to post a bad review, then the company's reputation is damaged, which in turn effects their sales."
Studies show that 75% of online travel buyers will check at least three review sites before booking online.
Lodging Interactive's Guest Review System posts traveler's comments and scores their hotel experiences based on service attributes. Hotel managers receive real-time alerts advising when pending guest reviews pop up, eliminating delays in addressing concerns and turning potential problems into new opportunities.
"Hotels risk losing website visitors if those potential bookers are forced to leave the website in search of guest reviews on third party websites," Vallauri said. "Once gone, they may never come back or worse, they may book with the competition or third-party distributor such as Orbitz, Travelocity, Expedia or Hotels.com that sell rooms at a considerably lower rate. Adding the Guest Review System keeps guests on the hotel's website and turns lookers into bookers at rates owners are comfortable with."
Integrating the Guest Review System with Facebook is key to expanding a hotel's social media effectiveness. This link enables hotels to collect and share their guest reviews right from their hotel Facebook pages. In addition, past guests can share their own reviews via a hotel's Facebook page.
Ed Reagoso, General Manager of The Wilshire Grand Hotel in West Orange, N.J., had this to say about Lodging Interactive's Guest Review System:
"I'm a big believer in soliciting guest reviews, but unfortunately, due to the nature of the Web, there's no real way to validate whether or not a person claiming to be a guest with a bad experience actually stayed at your hotel. The Guest Review System from Lodging Interactive puts a stop to fake reviews posted by competitors or dishonest guests looking for refunds. This not only helps us to maintain our impeccable reputation, but it gives me an opportunity to interact personally with our guests. Thanks to the automated GRS tool, I can post responses to comments quickly. Not every hotel review site makes that type of interaction possible. It's not only great customer service, but it gives me the chance to really sell our hotel. Almost daily our reservations agents hear from guests who say they read the reviews on our site and truly appreciate that we took the time to respond. We attribute it all to Lodging Interactive and the excellent training they provide to us as part of their service."
Added Offers Abound
As an Allied member of AAHOA, Lodging Interactive strives to build relationships with hotel owners and assist them in all areas of online marketing, from reputation management and guest reviews to Web presence and direct web bookings. Therefore, the award-winning company will introduce new financial models at the AAHOA Convention designed specifically for small hotel owners and those running full-service properties with multiple flags.
Members also will be encouraged to sign up for a no-cost, no-obligation social media marketing audit through CoMMingle, Lodging Interactive's full-service social-media marketing agency. The CoMMingle team will assist AAHOA members with planning their unique social media strategy based on their individual property goals. Then they will teach members how to socialize online, 'comingling' and managing their message on the channels (blogging, Facebook, Twitter, You Tube and more) that work best for their properties. CoMMingle ensures that each hotel's message is communicated smartly, efficiently and effectively, constantly measuring each plans' critical success factors and fine-tuning each strategy for long term success.
"By leveraging the support of Lodging Interactive and CoMMingle, we are confident that AAHOA members will be widely successful in 2012 and beyond," Vallauri said. "We encourage anyone interested in our FREE Guest Review System, FREE Social Media Marketing Audit and learning more about our new financial models for web design, web optimization and content management, visit Lodging Interactive in Booth No. 124 at the 2012 AAHOA Annual Convention & Trade Show."
For more information on Lodging Interactive, visit http://www.lodginginteractive.com.
About Lodging Interactive
Lodging Interactive, headquartered in Parsippany, NJ, is an award winning leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel Internet marketing services to hundreds of hotels, resorts, ownership properties, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.
Through its CoMMingle Social Media Marketing Agency operating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing customized solutions. Lodging Interactive is an award winning interactive marketing agency and has been recognized as a leader by the International Academy of Visual Arts, Interactive Media Awards, Web Marketing Association and Travel Weekly’s Magellan Awards.
Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and a proud member of the Asian American Hotel Owners Assn. (AAHOA). For more information contact Richard Walsh, Vice President of Business Development at [email protected] or at 877-291-4411. The company’s website is located at www.LodgingInteractive.com
The Asian American Hotel Owners Association (AAHOA) is THE voice of owners in the hospitality industry. Founded in 1989, AAHOA is now one of the fastest-growing organizations in the industry, with nearly 11,000 members owning more than 20,000 hotels that total $128 billion in property value. AAHOA members employ 578,600 full- and part-time workers with a $9.4 billion payroll. AAHOA Officers include Chairman Hemant D. “Henry” Patel; Vice Chairman Alkesh R. Patel, CHO; Treasurer Mehul B. “Mike” Patel, CHA; Secretary Pratik R. Patel, CHA, CHO; and President Fred Schwartz, each of whom works closely with a 33-member Board of Directors to provide direction for the association. AAHOA is dedicated to promoting and protecting the interests of its members by inspiring excellence through programs and initiatives in advocacy, industry leadership, professional development, member benefits, and community involvement.
PRpro / Lodging Interactive
Tel: (440) 930-5770
Tel: ( 877) 291-4411 ext. 704
Management Software Tools: Are They Enough? / April 2012
Steps to Manage Negative Guest Reviews Every Hotel Should Know /
Interactive Offering Free Mobile Website to NEW Customers Signing Full
Agency Services; Hoteliers who sign up for website design, SEO, social
media marketing and online reputation management from the start of the
AAHOA convention May 2 to the conclusion of the HITEC conference June
28 will receive the complementary service / April 2012
Interactive Launching Affordable 'Hotel Website Solutions'; New service
offering web design, hosting, maintenance, SEO, performance analytics
and guest reviews with no upfront costs, just a low monthly fee, will
debut at the AAHOA Annual Convention in May in Booth #124 / March
Members to Receive Aide Via New Lodging Interactive Membership; New
programs and financial models for web design, web optimization and
content management to be introduced in 2012 for Asian American Hotel
Owners Assn. members; Visit Lodging Interactive at the AAHOA Convention
in Booth No. 124 / March 2012
Good Is Your Hotel's Social Media? Lodging Interactive subsidiary
helping hotels increase rankings on review sites and search engines,
plus increase fan base on social networks / March 2012
Good is Your Hotel's Online Reputation? Lodging Interactive Sites 5 Top
Reasons Why Hoteliers Should Add a Guest Review System to their Website
/ March 2012
Interactive Launches 'InnterACT' Website Analytics & Social Tool;
With Lodging Interactive's InnterACT portal, hoteliers can access
real-time analytics, archived reports and search engine ranking PLUS
monitor their social media presence / March 2012
Interactive, CoMMingle Recognize Excellence with Director Promotions;
Alicia Pavignano promoted to Lodging Interactive Director of Client
Services; Rosella Virdo advanced to Director of CoMMingle Social Media
Marketing / February 2012
Interactive Launches Vanity URL Service for Google+ / February 2012
Interactive, CoMMingle Adds Google+ Service to Enhance Hotels' Social
Media Strategies / February 2012
Guest Reviews Gaining Momentum; Independent Hotels Now Validating
Comments, Controlling Reputations with Online Tool / January 2012
Wilshire Grand Hotel Raving about Lodging Interactive's Guest Review
System / January 2012
Interactive, CoMMingle Capitalizing on 10 Years of Success /
Interactive Podcast Reveals What's Hot in Social Media & Marketing
/ January 2012
Interactive Offers 5 Tips to Making Web Strategies Fresh; With the
recent roll-out of Google's Freshness Update, hotels can maintain a
high search ranking if they follow five steps outlined by hospitality's
social media marketing agency / January 2012
Collect Guest Reviews From Facebook / November 2011
Interactive Wins Travel Weekly's Magellan & W3 Awards For Excellence
/ October 2011
Social Media Engagement Perspective / Richard Walsh / October 2011
Guest Review System For Hospitality - Industry First / October 2011
Interactive To Unveil New Guest Review System / October 2011
Interactive Releases HotelCast2.0 Podcast Archives / September 2011
Value Of Hotel Guest Reviews By Lodging Interactive / August 2011
Interactive Wins Top Honors at 2011 Interactive Media Awards Winning
Multiple Design Awards / June 2011
Interactive Launches Chatter Guard For Restaurant Industry; Chatter
Guard To Provide Service Attribute Scoring With Human Review Process To
Restaurants / June 2011
Interactive Launches Brand Field Marketing Services / May 2011
Interactive Partners With The State of Georgia / May 2011
Interactive Advises: What Does Google+1 Mean For Hotels / April 2011
Interactive Launches Display Remarketing Program / April 2011
Interactive Launches Turn-Key Mobile SMS Text Messaging Services /
Hoteliers - Beware Of Virus Worms Spreading Through Free URL Shortening
Services / January 2011
by Lodging Interactive Introduces Its Social Media Connector Toolbar
for Hotels / January 2011
by Lodging Interactive Rolls Out Facebook Social Media Marketing
Applications for Hotels / January 2011
Social Media Monitoring Tool For Hotels Only $39.95 / November 2010
Interactive Recognized by International Academy of Visual Arts /
Marketing Service Enables Chain Hotels To Create Optimized Customized
Landing Pages For SMERF Markets / October 2010
|Lodging Interactive Captures Multiple Web Site Design Awards From Web Marketing Association / October 2010|
|Lodging Interactive Wins Design Honors at 2010 Travel Weekly Magellan Awards, Winning Multiple Design Awards / September 2010|
|Chatter Guard Social Media Monitor Report - August 2010 - Is Released / September 2010|
|Link2Brand Empowers Branded Hotels To Manage Their Own Marketing Campaigns – No Website Needed / September 2010|
|Guest Satisfaction - July 2010 Chatter Guard Benchmark Report Is Released /August 2010|
|Guest Satisfaction - June 2010 Chatter Guard Benchmark Report Is Released / July 2010|
|CoMMingle Offers Free Social Media Marketing Audit / July 2010|
|Full Service Social Media Marketing Agency For Hospitality Is Launched / June 2010|
|Guest Satisfaction - May 2010 Chatter Guard Benchmark Report Is Released / June 2010|
|A Whole Lot of Like: What Facebook's "Like" Button Can do For Hospitality Brands / May 2010|
|Guest Satisfaction - April 2010 Chatter Guard Benchmark Report Is Released / May 2010|
|Guest Satisfaction - March 2010 Chatter Guard Benchmark Report Is Released / May 2010|
|Lodging Interactive Launches Chatter Guard Lite Social Media Sentiment Monitoring For Hotels / April 2010|
|Guest Satisfaction - February 2010 Chatter Guard Benchmark Report Is Released / March 2010|
|WARNING TO HOTELS... Don't Use Free Link Shortening Services in Your Marketing / March 2010|
|Lodging Interactive Enables ROI tracking of Facebook & Twitter Hotel Bookings / February 2010|
|Measuring Your Hotel's Online Reputation By Service Attributes / February 2010|
|Hotel Social Media Perspective / February 2010|
|Hotels Book More Government Business With Innovative Link2Brand Service / January 2010|
|Guest Satisfaction - December 2009 Chatter Guard Benchmark Report Is Released / January 2010|
|Google Real Time Search Integration & Hotel Social Media Marketing / January 2010|
|Why Your Hotel Should NEVER USE TinyURL to Redirect Links / December 2009|
|Guest Satisfaction - October 2009 Chatter Guard Benchmark Report Is Released / November 2009|
|Lodging Interactive Offers Turn-Key Mobile Websites For Hotels / November 2009|
|How to Handle Google Maps Mixups / October 2009|
|Guest Satisfaction - September 2009 Chatter Guard Benchmark Report Is Released / October 2009|
|Introducing: CoMMingle Social Media Marketing Agency for Hospitality / September 2009|