News for the Hospitality Executive
Parsippany, N.J. — May 1, 2012 — Members of the Asian American Hotel Owners Association (AAHOA) attending the Annual Convention this week at the Omni Hotel and the Georgia World Congress Center are receiving an unprecedented offer from Lodging Interactive. For the first time, the interactive and social media marketing agency exclusively servicing the hospitality industry is offering 90 Day FREE USE of its Guest Review System by simply visiting Booth No. 124 and registering for the service.
Lodging Interactive's Guest Review System enables guests to post reviews directly on the hotel's website, making it easier to verify, review and display customer comments and instantly post management responses to comments for better hotel-to-guest communications and heightened customer-relationship management.
"Never before have we made such an offer to hoteliers," said DJ Vallauri, Lodging Interactive Founder and President. "Doing so for AAHOA members this month shows just how much we believe that hotel owners need to host and manage guest reviews on their property websites to provide for better reputation management and control. It only takes one unhappy guest to post a bad review, then the company's reputation is damaged, which in turn effects their sales."
Studies show that 75% of online travel buyers will check at least three review sites before booking online.
Lodging Interactive's Guest Review System posts traveler's comments and scores their hotel experiences based on service attributes. Hotel managers receive real-time alerts advising when pending guest reviews pop up, eliminating delays in addressing concerns and turning potential problems into new opportunities.
"Hotels risk losing website visitors if those potential bookers are forced to leave the website in search of guest reviews on third party websites," Vallauri said. "Once gone, they may never come back or worse, they may book with the competition or third-party distributor such as Orbitz, Travelocity, Expedia or Hotels.com that sell rooms at a considerably lower rate. Adding the Guest Review System keeps guests on the hotel's website and turns lookers into bookers at rates owners are comfortable with."
Integrating the Guest Review System with Facebook is key to expanding a hotel's social media effectiveness. This link enables hotels to collect and share their guest reviews right from their hotel Facebook pages. In addition, past guests can share their own reviews via a hotel's Facebook page.
Ed Reagoso, General Manager of The Wilshire Grand Hotel in West Orange, N.J., had this to say about Lodging Interactive's Guest Review System:
"I'm a big believer in soliciting guest reviews, but unfortunately, due to the nature of the Web, there's no real way to validate whether or not a person claiming to be a guest with a bad experience actually stayed at your hotel. The Guest Review System from Lodging Interactive puts a stop to fake reviews posted by competitors or dishonest guests looking for refunds. This not only helps us to maintain our impeccable reputation, but it gives me an opportunity to interact personally with our guests. Thanks to the automated GRS tool, I can post responses to comments quickly. Not every hotel review site makes that type of interaction possible. It's not only great customer service, but it gives me the chance to really sell our hotel. Almost daily our reservations agents hear from guests who say they read the reviews on our site and truly appreciate that we took the time to respond. We attribute it all to Lodging Interactive and the excellent training they provide to us as part of their service."
Added Offers Abound
As an Allied member of AAHOA, Lodging Interactive strives to build relationships with hotel owners and assist them in all areas of online marketing, from reputation management and guest reviews to Web presence and direct web bookings. Therefore, the award-winning company will introduce new financial models at the AAHOA Convention designed specifically for small hotel owners and those running full-service properties with multiple flags.
Members also will be encouraged to sign up for a no-cost, no-obligation social media marketing audit through CoMMingle, Lodging Interactive's full-service social-media marketing agency. The CoMMingle team will assist AAHOA members with planning their unique social media strategy based on their individual property goals. Then they will teach members how to socialize online, 'comingling' and managing their message on the channels (blogging, Facebook, Twitter, You Tube and more) that work best for their properties. CoMMingle ensures that each hotel's message is communicated smartly, efficiently and effectively, constantly measuring each plans' critical success factors and fine-tuning each strategy for long term success.
"By leveraging the support of Lodging Interactive and CoMMingle, we are confident that AAHOA members will be widely successful in 2012 and beyond," Vallauri said. "We encourage anyone interested in our FREE Guest Review System, FREE Social Media Marketing Audit and learning more about our new financial models for web design, web optimization and content management, visit Lodging Interactive in Booth No. 124 at the 2012 AAHOA Annual Convention & Trade Show."
For more information on Lodging Interactive, visit http://www.lodginginteractive.com.
About Lodging Interactive
Lodging Interactive, headquartered in Parsippany, NJ, is an award winning leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel Internet marketing services to hundreds of hotels, resorts, ownership properties, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.
Through its CoMMingle Social Media Marketing Agency operating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing customized solutions. Lodging Interactive is an award winning interactive marketing agency and has been recognized as a leader by the International Academy of Visual Arts, Interactive Media Awards, Web Marketing Association and Travel Weekly’s Magellan Awards.
Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and a proud member of the Asian American Hotel Owners Assn. (AAHOA). For more information contact Richard Walsh, Vice President of Business Development at firstname.lastname@example.org or at 877-291-4411. The company’s website is located at www.LodgingInteractive.com
The Asian American Hotel Owners Association (AAHOA) is THE voice of owners in the hospitality industry. Founded in 1989, AAHOA is now one of the fastest-growing organizations in the industry, with nearly 11,000 members owning more than 20,000 hotels that total $128 billion in property value. AAHOA members employ 578,600 full- and part-time workers with a $9.4 billion payroll. AAHOA Officers include Chairman Hemant D. “Henry” Patel; Vice Chairman Alkesh R. Patel, CHO; Treasurer Mehul B. “Mike” Patel, CHA; Secretary Pratik R. Patel, CHA, CHO; and President Fred Schwartz, each of whom works closely with a 33-member Board of Directors to provide direction for the association. AAHOA is dedicated to promoting and protecting the interests of its members by inspiring excellence through programs and initiatives in advocacy, industry leadership, professional development, member benefits, and community involvement.
PRpro / Lodging Interactive
Tel: (440) 930-5770
Tel: ( 877) 291-4411 ext. 704
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