News for the Hospitality Executive
NJ , June 20, 2010 -
Lodging Interactive, an award winning leading
interactive agency servicing the hospitality industry, today announced
introduction of its CoMMingle Social Media Marketing Agency operating
Through a dedicated team of social media experts and proprietary
technologies, CoMMingle offers a focused approach addressing all
hospitality social media marketing.
“It is increasingly important for hoteliers to build their hotel brands and to increase their level of interaction with consumers who frequent the major social media sites,” stated DJ Vallauri, Founder & President of Lodging Interactive, the parent company of CoMMingle. “Hotels must be positioned to be ‘seen’ and engaging on all major social websites and blogs at the time when consumers are making their travel plans. ”
While the demographic profiles of the hundreds of millions of social media website users are a clear match for most hotels and resorts, the challenges faced by most properties are the lack of qualified staff to interact online, the increasing time commitments needed and the multitude of skill sets required to effectively participate in social media marketing. These challenges continue to hamper the hospitality industry's ability to implement effective social marketing strategies that are required to manage guest reviews, measure results, build and communicate effectively with prospective guests through blogging and the growing number of social media sites.
"Research indicates that many hotels have already established entry level marketing profiles on popular social media sites such as Facebook and Twitter. However, nearly all hotels don't have the internal resources or intellectual capital to take their social marketing efforts to the next level," stated Mr. Vallauri. "CoMMingle addresses these industry needs with a cost-effective and efficient solution."
The CoMMingle Social Media Marketing Agency is founded on four key principles: Planning, Socializing, Engagement and Measurement.
With ongoing measurement of Key Performance Indicators (KPIs) the CoMMingle team is able to make the smartest business decisions about the direction of a hotel’s social media marketing plan. CoMMingle Social Media Managers perform monthly management reporting and status updates related to clients KPIs.
"Social media is all about building relationships, building trust, building an online reputation and this will build your online business. The online social media building process is all about networking and building effective word of mouse advertising," said Richard Walsh, CoMMingle's Vice President of Business Development. 'Word of Mouse' refers to how your social presence and relations will proliferate from one consumer to another creating a network of prospective guests who refer to and rely on your online information and exchange this information with others online."
As the provider of Chatter Guard, the hospitality industry's first social media monitoring service, Lodging Interactive has leveraged this experience and success to bring its new CoMMingle Social Media Marketing Agency operating division forward. CoMMingle provides a strong operational infrastructure, experienced personnel, along with operational intelligence and methodologies it has gained over the past years in providing hospitality social marketing services.
About Lodging Interactive & CoMMingle Social Media Marketing Agency
Lodging Interactive, headquartered in Parsippany, NJ, is an award winning leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel internet marketing services to hundreds of hotels, resorts, timeshares, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.
Through its CoMMingle Social Media Marketing Agency operating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing.
Lodging Interactive is a member of the American Hotel & Lodging Association (AHLA) and is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI). For more information contact Richard Walsh, Vice President of Business Development at [email protected] or at 877-291-4411. The company’s website is located at www.LodgingInteractive.com.
|Also See:||Guest Satisfaction - May 2010 Chatter Guard Benchmark Report Is Released / June 2010|
|A Whole Lot of Like: What Facebook's "Like" Button Can do For Hospitality Brands / May 2010|
|Guest Satisfaction - April 2010 Chatter Guard Benchmark Report Is Released / May 2010|
|Guest Satisfaction - March 2010 Chatter Guard Benchmark Report Is Released / May 2010|
|Lodging Interactive Launches Chatter Guard Lite Social Media Sentiment Monitoring For Hotels / April 2010|
|Guest Satisfaction - February 2010 Chatter Guard Benchmark Report Is Released / March 2010|
|WARNING TO HOTELS... Don't Use Free Link Shortening Services in Your Marketing / March 2010|
|Lodging Interactive Enables ROI tracking of Facebook & Twitter Hotel Bookings / February 2010|
|Measuring Your Hotel's Online Reputation By Service Attributes / February 2010|
|Hotel Social Media Perspective / February 2010|
|Hotels Book More Government Business With Innovative Link2Brand Service / January 2010|
|Guest Satisfaction - December 2009 Chatter Guard Benchmark Report Is Released / January 2010|
|Google Real Time Search Integration & Hotel Social Media Marketing / January 2010|
Your Hotel Should NEVER USE TinyURL to Redirect Links / December
|Guest Satisfaction - October 2009 Chatter Guard Benchmark Report Is Released / November 2009|
|Lodging Interactive Offers Turn-Key Mobile Websites For Hotels / November 2009|
|How to Handle Google Maps Mixups / October 2009|
|Guest Satisfaction - September 2009 Chatter Guard Benchmark Report Is Released / October 2009|
|Introducing: CoMMingle Social Media Marketing Agency for Hospitality / September 2009|