Parsippany, N.J. — March 30, 2012 — When it comes to website design and development, web hosting, maintenance, and search engine optimization, there are three key ingredients that today's mid-size and independent property owners are looking for: Price, Price, and Price. Therefore, Lodging Interactive is unveiling a new Hotel Website Solutions program designed to offer online marketing services at a low, month-to-month fee with all upfront costs removed. The service will include website design and management, reputation management, search engine marketing, real-time analytics and accountability, PLUS Lodging Interactive's Content Management System and its coveted Guest Review System.
 
Lodging Interactive is an award winning interactive agency exclusively servicing the hospitality industry, and its subsidiary, CoMMingle  is an outsourced social media marketing agency that also develops customized solutions for hotels, restaurants and spas.  Hotel Website Solutions will debut at the Asian American Hotel Owners' Association (AAHOA) Annual Convention in May in the Lodging Interactive Booth #124.
 
"It's time to make online marketing easier and more affordable for everyone," said DJ Vallauri, Lodging Interactive Founder and President. "With social media channels making online marketing more critical than ever before, smaller hotels and independent properties need the same quality design and maintenance services as the big resorts but without the expense. Unlike some companies that try effortlessly to convince small- to mid-size property owners that they need a costly full-service web-management program, we have designed an alternative program with fairness and affordability at its core."
 
With Hotel Website Solutions, hoteliers can refresh their web site every two years, supporting up to 25 web pages, at no additional cost.

Included in the Hotel Website Solutions package:

• RFPLink group lead capture and reporting
• InnterACT client reporting online portal
• Homepage call-to-action tile images
• Website Hosting & Server Management
• Robust Content Management Solution (CMS)
• Optional Guest Review System Inclusion at no additional cost

InnterACT by Lodging Interactive provides real-time website analytics, key performance metrics, and the latest social media monitoring tools. Using a digital dashboard, hoteliers can remotely access analytical production information about their website performance, search engine ranking performance, as well as the bounce rate and average time spent on the site. Owners and marketing managers can log in and access real-time ranking reports to determine where their website is positioned on Google, Yahoo and Bing, and view their traffic and determine where it's coming from. Because the dashboard can be customized, hoteliers can view these reports in such a way that is personal to them, so that when they log in, the information they need most is always present, such as website traffic analytics and landing page views.
 
Also part of the Hotel Website Solutions package is Lodging Interactive's Guest Review System. This web-based tool is successfully helping hotels verify, review and display customer comments directly on their websites. By allowing management to respond to comments in real time, hotels are improving hotel-to-guest communications and boosting guest retention and loyalty. The GRS posts traveler's comments and scores their hotel experiences based on service attributes. Hotel managers receive real-time alerts advising when pending guest reviews pop up, eliminating delays in addressing concerns and turning potential problems into new opportunities.
 
"At Lodging Interactive, we understand the importance of a well-maintained and up-to-date website, as industry reports show direct bookings via the hotel's proprietary website are on the rise," Vallauri said. "Hotel Website Solutions will enable hoteliers, regardless of their hotel segmentation, to keep their websites fresh with relevant content that is recognized by the various search engines, and benefit from customized programs. "
 
Also at no additional cost, Lodging Interactive will include in its Hotel Website Solutions program: Initial SEO research and analysis, creation of strategy and implementation; InnterACT client portal real-time web analytics; Weekly website analytics; Monthly SEO ranking reports; and, Quarterly SEO refresh (review, analysis and implementation recommendations). Customers will also have access to Lodging Interactive's Content Management System (CMS), giving property managers the ability to modify page content and images.
 
Hotels interested in learning more about Hotel Website Solutions should call 877-291-4411 or visit www.LodgingInteractive.com. The company will also be exhibiting at the AAHOA Convention in May in Booth #124.

About Lodging Interactive
Lodging Interactive, headquartered in Parsippany, NJ, is an award winning leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel Internet marketing services to hundreds of hotels, resorts, ownership properties, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.

Through its CoMMingle Social Media Marketing Agency operating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing customized solutions. Lodging Interactive is an award winning interactive marketing agency and has been recognized as a leader by the International Academy of Visual Arts, Interactive Media Awards, Web Marketing Association and Travel Weekly’s Magellan Awards.

Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and a proud member of the Asian American Hotel Owners Assn. (AAHOA). For more information contact Richard Walsh, Vice President of Business Development at sales@lodginginteractive.com or at 877-291-4411. The company’s website is located at www.LodgingInteractive.com