Hotel Online
News for the Hospitality Executive

 



Lodging Interactive Launching Affordable 'Hotel Website Solutions'

New service offering web design, hosting, maintenance, SEO, performance analytics and
guest reviews with no upfront costs, just a low monthly fee, will debut at the
AAHOA Annual Convention in May in Booth #124

Parsippany, N.J. — March 30, 2012 — When it comes to website design and development, web hosting, maintenance, and search engine optimization, there are three key ingredients that today's mid-size and independent property owners are looking for: Price, Price, and Price. Therefore, Lodging Interactive is unveiling a new Hotel Website Solutions program designed to offer online marketing services at a low, month-to-month fee with all upfront costs removed. The service will include website design and management, reputation management, search engine marketing, real-time analytics and accountability, PLUS Lodging Interactive's Content Management System and its coveted Guest Review System.
 
Lodging Interactive is an award winning interactive agency exclusively servicing the hospitality industry, and its subsidiary, CoMMingle  is an outsourced social media marketing agency that also develops customized solutions for hotels, restaurants and spas.  Hotel Website Solutions will debut at the Asian American Hotel Owners' Association (AAHOA) Annual Convention in May in the Lodging Interactive Booth #124.
 
"It's time to make online marketing easier and more affordable for everyone," said DJ Vallauri, Lodging Interactive Founder and President. "With social media channels making online marketing more critical than ever before, smaller hotels and independent properties need the same quality design and maintenance services as the big resorts but without the expense. Unlike some companies that try effortlessly to convince small- to mid-size property owners that they need a costly full-service web-management program, we have designed an alternative program with fairness and affordability at its core."
 
With Hotel Website Solutions, hoteliers can refresh their web site every two years, supporting up to 25 web pages, at no additional cost.

Included in the Hotel Website Solutions package:
  • RFPLink group lead capture and reporting
  • InnterACT client reporting online portal
  • Homepage call-to-action tile images
  • Website Hosting & Server Management
  • Robust Content Management Solution (CMS)
  • Optional Guest Review System Inclusion at no additional cost
InnterACT by Lodging Interactive provides real-time website analytics, key performance metrics, and the latest social media monitoring tools. Using a digital dashboard, hoteliers can remotely access analytical production information about their website performance, search engine ranking performance, as well as the bounce rate and average time spent on the site. Owners and marketing managers can log in and access real-time ranking reports to determine where their website is positioned on Google, Yahoo and Bing, and view their traffic and determine where it's coming from. Because the dashboard can be customized, hoteliers can view these reports in such a way that is personal to them, so that when they log in, the information they need most is always present, such as website traffic analytics and landing page views.
 
Also part of the Hotel Website Solutions package is Lodging Interactive's Guest Review System. This web-based tool is successfully helping hotels verify, review and display customer comments directly on their websites. By allowing management to respond to comments in real time, hotels are improving hotel-to-guest communications and boosting guest retention and loyalty. The GRS posts traveler's comments and scores their hotel experiences based on service attributes. Hotel managers receive real-time alerts advising when pending guest reviews pop up, eliminating delays in addressing concerns and turning potential problems into new opportunities.
 
"At Lodging Interactive, we understand the importance of a well-maintained and up-to-date website, as industry reports show direct bookings via the hotel's proprietary website are on the rise," Vallauri said. "Hotel Website Solutions will enable hoteliers, regardless of their hotel segmentation, to keep their websites fresh with relevant content that is recognized by the various search engines, and benefit from customized programs. "
 
Also at no additional cost, Lodging Interactive will include in its Hotel Website Solutions program: Initial SEO research and analysis, creation of strategy and implementation; InnterACT client portal real-time web analytics; Weekly website analytics; Monthly SEO ranking reports; and, Quarterly SEO refresh (review, analysis and implementation recommendations). Customers will also have access to Lodging Interactive's Content Management System (CMS), giving property managers the ability to modify page content and images.
 
Hotels interested in learning more about Hotel Website Solutions should call 877-291-4411 or visit www.LodgingInteractive.com. The company will also be exhibiting at the AAHOA Convention in May in Booth #124.

About Lodging Interactive
Lodging Interactive, headquartered in Parsippany, NJ, is an award winning leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel Internet marketing services to hundreds of hotels, resorts, ownership properties, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.

Through its CoMMingle Social Media Marketing Agency operating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing customized solutions. Lodging Interactive is an award winning interactive marketing agency and has been recognized as a leader by the International Academy of Visual Arts, Interactive Media Awards, Web Marketing Association and Travel Weekly’s Magellan Awards.

Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and a proud member of the Asian American Hotel Owners Assn. (AAHOA). For more information contact Richard Walsh, Vice President of Business Development at sales@lodginginteractive.com or at 877-291-4411. The company’s website is located at www.LodgingInteractive.com




Contact: 

Barb Worcester
PRpro / Lodging Interactive
Tel: (440) 930-5770
barbw@prproconsulting.com

or

DJ Vallauri
Lodging Interactive
Tel: ( 877) 291-4411 ext. 704
dj@lodginginteractive.com

 
.
 Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here 

To Learn More About Your News Being Published on Hotel-Online Inquire Here

Also See: AAHOA Members to Receive Aide Via New Lodging Interactive Membership; New programs and financial models for web design, web optimization and content management to be introduced in 2012 for Asian American Hotel Owners Assn. members; Visit Lodging Interactive at the AAHOA Convention in Booth No. 124 / March 2012

How Good Is Your Hotel's Social Media? Lodging Interactive subsidiary helping hotels increase rankings on review sites and search engines, plus increase fan base on social networks / March 2012

How Good is Your Hotel's Online Reputation? Lodging Interactive Sites 5 Top Reasons Why Hoteliers Should Add a Guest Review System to their Website / March 2012

Lodging Interactive Launches 'InnterACT' Website Analytics & Social Tool; With Lodging Interactive's InnterACT portal, hoteliers can access real-time analytics, archived reports and search engine ranking PLUS monitor their social media presence / March 2012

Lodging Interactive, CoMMingle Recognize Excellence with Director Promotions; Alicia Pavignano promoted to Lodging Interactive Director of Client Services; Rosella Virdo advanced to Director of CoMMingle Social Media Marketing / February 2012

Lodging Interactive Launches Vanity URL Service for Google+ / February 2012

Lodging Interactive, CoMMingle Adds Google+ Service to Enhance Hotels' Social Media Strategies / February 2012

Online Guest Reviews Gaining Momentum; Independent Hotels Now Validating Comments, Controlling Reputations with Online Tool / January 2012

The Wilshire Grand Hotel Raving about Lodging Interactive's Guest Review System / January 2012

Lodging Interactive, CoMMingle Capitalizing on 10 Years of Success / January 2012

Lodging Interactive Podcast Reveals What's Hot in Social Media & Marketing / January 2012

Lodging Interactive Offers 5 Tips to Making Web Strategies Fresh; With the recent roll-out of Google's Freshness Update, hotels can maintain a high search ranking if they follow five steps outlined by hospitality's social media marketing agency / January 2012

Hotels Collect Guest Reviews From Facebook / November 2011

Lodging Interactive Wins Travel Weekly's Magellan & W3 Awards For Excellence / October 2011

Hotel Social Media Engagement Perspective / Richard Walsh / October 2011

New Guest Review System For Hospitality - Industry First / October 2011

Lodging Interactive To Unveil New Guest Review System / October 2011

Lodging Interactive Releases HotelCast2.0 Podcast Archives / September 2011

The Value Of Hotel Guest Reviews By Lodging Interactive / August 2011

Lodging Interactive Wins Top Honors at 2011 Interactive Media Awards Winning Multiple Design Awards / June 2011

Lodging Interactive Launches Chatter Guard For Restaurant Industry; Chatter Guard To Provide Service Attribute Scoring With Human Review Process To Restaurants / June 2011

Lodging Interactive Launches Brand Field Marketing Services / May 2011

Lodging Interactive Partners With The State of Georgia / May 2011

Lodging Interactive Advises: What Does Google+1 Mean For Hotels / April 2011

Lodging Interactive Launches Display Remarketing Program / April 2011

Lodging Interactive Launches Turn-Key Mobile SMS Text Messaging Services / March 2011

Attention Hoteliers - Beware Of Virus Worms Spreading Through Free URL Shortening Services / January 2011

CoMMingle by Lodging Interactive Introduces Its Social Media Connector Toolbar for Hotels / January 2011

CoMMingle by Lodging Interactive Rolls Out Facebook Social Media Marketing Applications for Hotels / January 2011

Comprehensive Social Media Monitoring Tool For Hotels Only $39.95 / November 2010

Lodging Interactive Recognized by International Academy of Visual Arts / November 2010

Search Marketing Service Enables Chain Hotels To Create Optimized Customized Landing Pages For SMERF Markets / October 2010

Lodging Interactive Captures Multiple Web Site Design Awards From Web Marketing Association / October 2010

Lodging Interactive Wins Design Honors at 2010 Travel Weekly Magellan Awards, Winning Multiple Design Awards / September 2010

Chatter Guard Social Media Monitor Report - August 2010 - Is Released / September 2010

Link2Brand Empowers Branded Hotels To Manage Their Own Marketing Campaigns – No Website Needed / September 2010

Guest Satisfaction - July 2010 Chatter Guard Benchmark Report Is Released /August 2010

Guest Satisfaction - June 2010 Chatter Guard Benchmark Report Is Released / July 2010

CoMMingle Offers Free Social Media Marketing Audit / July 2010

Full Service Social Media Marketing Agency For Hospitality Is Launched / June 2010

Guest Satisfaction - May 2010 Chatter Guard Benchmark Report Is Released / June 2010

A Whole Lot of Like: What Facebook's "Like" Button Can do For Hospitality Brands / May 2010

Guest Satisfaction - April 2010 Chatter Guard Benchmark Report Is Released / May 2010

Guest Satisfaction - March 2010 Chatter Guard Benchmark Report Is Released / May 2010

Lodging Interactive Launches Chatter Guard Lite Social Media Sentiment Monitoring For Hotels / April 2010

Guest Satisfaction - February 2010 Chatter Guard Benchmark Report Is Released / March 2010

WARNING TO HOTELS... Don't Use Free Link Shortening Services in Your Marketing / March 2010

Lodging Interactive Enables ROI tracking of Facebook & Twitter Hotel Bookings / February 2010

Measuring Your Hotel's Online Reputation By Service Attributes / February 2010

Hotel Social Media Perspective / February 2010

Hotels Book More Government Business With Innovative Link2Brand Service / January 2010 

Guest Satisfaction - December 2009 Chatter Guard Benchmark Report Is Released / January 2010

Google Real Time Search Integration & Hotel Social Media Marketing / January 2010

Why Your Hotel Should NEVER USE TinyURL to Redirect Links / December 2009

Guest Satisfaction - October 2009 Chatter Guard Benchmark Report Is Released / November 2009

Lodging Interactive Offers Turn-Key Mobile Websites For Hotels / November 2009

How to Handle Google Maps Mixups / October 2009

Guest Satisfaction - September 2009 Chatter Guard Benchmark Report Is Released / October 2009

Introducing: CoMMingle Social Media Marketing Agency for Hospitality / September 2009
.
..

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome | Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.