News for the Hospitality Executive |
Parsippany,
N.J. — March 1, 2012 —
In
keeping with its ongoing investment in technology, and a solid
commitment to
increase the service levels to its clients, Lodging Interactive is
rolling out a new solution this month that provides real-time website
analytics, key performance metrics, and the latest social media
monitoring
tools. The InnterACT online client portal is available immediately to
Lodging
Interactive customers at no additional cost.
Lodging Interactive is an award winning interactive agency exclusively servicing the hospitality industry, and its subsidiary, CoMMingle is an outsourced social media marketing agency that also develops customized solutions for hotels, restaurants and spas. "The InnterACT branded portal is yet another way in which
Lodging Interactive is providing proactive web monitoring tools to our
customers," said DJ Vallauri, Lodging Interactive Founder &
President.
"The digital dashboard provides hoteliers with
the ability to remotely access analytical production information about
their
website performance, search engine ranking performance, as well as the
bounce
rate and average time spent on the site.
"It's an online repository that contains the data necessary for our clients to access key metric reports to see how well key words are performing," he said. "This means Lodging Interactive customers don't have to go elsewhere to see how well their campaigns are running. They can log in and access real time ranking reports to determine where their website is positioned on Google, Yahoo and Bing, and view their traffic and determine where it's coming from. For example, managers running a new banner ad for their hotel can use this tool to see how much traffic the spot generated as early as the day after the campaign began. Because the dashboard can be customized, hoteliers can view these reports in such a way that is personal to them, so that when they log in, the information they need most is always present, such as website traffic analytics and landing page views." InnterACT Integrates Social Media Key Performance Indicators Another key aspect of the InnterACT system is its ability to pull key performance indicators for social media activity. Now hoteliers can see at a quick glance how many "likes" they have on Facebook, "tweets" and "retweets" on Twitter, and "views" their video attracted on You Tube. "In essence, InnterACT is a business intelligence tool that offers transparency to hoteliers in regard to what is happening with their online marketing," Vallauri said. "Now, in addition to the scheduled delivery of client PDF reports, managers can access data any time they want it or need it." InnterACT offers hoteliers the ability to:
About Lodging Interactive Lodging Interactive, headquartered in Parsippany, NJ, is an award winning leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel Internet marketing services to hundreds of hotels, resorts, ownership properties, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels. Through its CoMMingle Social Media Marketing Agency operating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing customized solutions. Lodging Interactive is an award winning interactive marketing agency and has been recognized as a leader by the International Academy of Visual Arts, Interactive Media Awards, Web Marketing Association and Travel Weekly’s Magellan Awards. Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and a proud member of the Asian American Hotel Owners Assn. (AAHOA). For more information contact Richard Walsh, Vice President of Business Development at [email protected] or at 877-291-4411. The company’s website is located at www.LodgingInteractive.com. |
Contact:
Barb
Worcester PRpro / Lodging Interactive Tel: (440) 930-5770 [email protected] or DJ Vallauri Lodging Interactive Tel: ( 877) 291-4411 ext. 704 [email protected]
|