News for the Hospitality Executive
PARSIPPANY, NJ , May 17, 2010
- Lodging Interactive, a leading interactive marketing agency servicing
the hospitality industry and the publisher of the free Chatter Guard
Monthly Benchmark Monitor Report has released its April 2010 report.
To receive the full report, sign up for our newsletter at LodgingInteractive.com.Historically a damp month, April brings rain, mild temperatures—and judging from this month’s consumer reviews, cold shoulders. In almost every category of every segments, hospitality guests were less favorable than they had been in March. On a scale of 1-5, 5 being “fantastic” and 1 being “poor,” the average lodger indicated a 6.33% decline in the average Resultant Quality Score (3.79 to 3.55), a 2.41% decline in Dining (3.74 to 3.65), a 6.44% tumble in average Facilities ratings (4.04 to 3.78), and a 4.41% fall in Rooms (3.63 to 3.47). Other declines included Staff, which fell 7.40% (3.92 to 3.63), and in Value, which decreased from 4.45 to 4.16 (6.52%). The biggest area of disappointment this month was Housekeeping, last month’s big winner, which in April saw a 10.62% dip (3.86 to 3.45).
To receive the full report, sign up for our newsletter at LodgingInteractive.com.
About Lodging Interactive
Lodging Interactive, headquartered in Parsippany, NJ, is an award winning leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel internet marketing services to hundreds of hotels, resorts, timeshares, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.
Through its CoMMingle Social Media Marketing Agency operating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing.
Lodging Interactive is a member of the American Hotel & Lodging Association (AHLA) and is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI). For more information contact Richard Walsh, Vice President of Business Development at [email protected] or at 877-291-4411. The company’s website is located at www.LodgingInteractive.com.
|Also See:||Guest Satisfaction - March 2010 Chatter Guard Benchmark Report Is Released / May 2010|
|Lodging Interactive Launches Chatter Guard Lite Social Media Sentiment Monitoring For Hotels / April 2010|
|Guest Satisfaction - February 2010 Chatter Guard Benchmark Report Is Released / March 2010|
|WARNING TO HOTELS... Don't Use Free Link Shortening Services in Your Marketing / March 2010|
|Lodging Interactive Enables ROI tracking of Facebook & Twitter Hotel Bookings / February 2010|
|Measuring Your Hotel's Online Reputation By Service Attributes / February 2010|
|Hotel Social Media Perspective / February 2010|
|Hotels Book More Government Business With Innovative Link2Brand Service / January 2010|
|Guest Satisfaction - December 2009 Chatter Guard Benchmark Report Is Released / January 2010|
|Google Real Time Search Integration & Hotel Social Media Marketing / January 2010|
Your Hotel Should NEVER USE TinyURL to Redirect Links / December
|Guest Satisfaction - October 2009 Chatter Guard Benchmark Report Is Released / November 2009|
|Lodging Interactive Offers Turn-Key Mobile Websites For Hotels / November 2009|
|How to Handle Google Maps Mixups / October 2009|
|Guest Satisfaction - September 2009 Chatter Guard Benchmark Report Is Released / October 2009|
|Introducing: CoMMingle Social Media Marketing Agency for Hospitality / September 2009|