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Lodging Interactive and Masterminds Form Strategic Partnership
 
Lodging Interactive strengthens its capabilities with full-service advertising agency services
that deliver branding consultation, integrated marketing plans, and on/offline advertising
media planning and management to hotels, spas, casinos and restaurants



Parsippany and Egg Harbor Township, N.J. — July 23, 2012 — Lodging Interactive is pleased to announce a strategic partnership with Masterminds, a leading full-service travel and leisure creative advertising agency in Egg Harbor Township, N.J. This new alliance transforms the company from an interactive and social media marketing agency to one offering a comprehensive set of integrated marketing and media planning services, from branding to television/radio/video production and more.

"We are thrilled to strengthen our interactive marketing capabilities by offering our clients Masterminds' award-winning agency services through this partnership," said D.J. Vallauri, Lodging Interactive Founder and President. "Masterminds completes our product offering enabling us to offer fully integrated online and offline marketing plans with a proven track record for getting results. Masterminds’ talent has garnered an impressive collection of awards for their work in print, TV, radio, outdoor, online, direct mail and the disciplines of guerilla and experiential marketing. Their results-oriented approach to media advertising utilizes up-to-the-minute research from Nielsen, Arbitron, Simmons, Scarborough and others to evaluate all options and achieve maximum value for our clients' investment dollars.

Through its partnership with Masterminds, Lodging Interactive has the comprehensive resources to offer upgraded services to customers who require branding consultation, integrated advertising plans, award winning creative and full service media planning and management. The company's ability to provide a single point of contact ensures a truly integrated marketing solution delivering proven results for hospitality customers.

"Today Lodging Interactive is a complete, one-stop-shop for everything marketing and advertising related that hotels, spa's and restaurants need to stay competitive," he said. "By expanding our product offering to now include services typically offered only by large-scale ad agencies, Lodging Interactive is creating even more value for our customers."

Lodging Interactive remains focused on delivering comprehensive interactive marketing services exclusively servicing the hospitality industry, while its CoMMingle division continues to provide outsourced social media marketing services and reputation management.  New agency services, powered by Masterminds, now include:
  • Integrated Marketing Plans
  • New Product Introductions
  • Branding Campaigns
  • Logo Development
  • Television Production
  • Radio Production
  • Media Planning & Placement
  • Interactive Advertising
  • Promotional Development & Sweepstakes
  • Customer Loyalty Programs
  • Direct Mail Programs
  • E-blasts & Newsletters
  • Photography & Videography
  • Market Research
  • Sales Kits
  • Brochures
  • Mobile Marketing
From Nancy Smith, CEO Masterminds: "Masterminds is pleased to partner with Lodging Interactive and looks forward to working together to provide truly integrated marketing and advertising solutions to a broad range of hospitality and leisure clients. To often, clients are forced deal with a variety of agencies in order to get interactive, social and traditional advertising services. Our unique partnership provides best in class services through a single agency relationship. We are especially pleased with this partnership because both companies share a unwavering commitment to client service and client satisfaction."

To learn more about the new suite of integrated services offered by Lodging Interactive, call 877-291-4411 ext. 701 or visit http://www.lodginginteractive.com/hotel-ad-agency-services.shtml.

About Lodging Interactive
Lodging Interactive, headquartered in Parsippany, NJ, is an award winning leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel Internet marketing services to hundreds of hotels, resorts, ownership properties, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels. Through its CoMMingle Social Media Marketing Agency operating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing customized solutions. Lodging Interactive is an award winning interactive marketing agency and has been recognized as a leader by the International Academy of Visual Arts, Interactive Media Awards, Web Marketing Association and Travel Weekly’s Magellan Awards.

Lodging Interactive is a Best Western Endorsed vendor, a proud supporter of the Hotel Sales & Marketing Association International (HSMAI), and a proud member of the Asian American Hotel Owners Assn. (AAHOA). For more information contact Richard Walsh, Vice President of Business Development at sales@lodginginteractive.com or at 877-291-4411. The company’s website is located at www.LodgingInteractive.com


About Masterminds
Masterminds, established in 1986 and headquartered in Egg Harbor Township, NJ is an award winning, full service advertising agency serving travel, leisure and gaming clients nationwide. Clients range from national brands such as MGM Mirage and Pinnacle Entertainment with multi-million dollar budgets to smaller regional accounts including Pocono Mountains Tourism. Masterminds is the proud recipient of numerous industry awards including national Effie’s and HSMAI Adrian awards. The company’s website is www.masterminds1.com.



Contact: 

Barb Worcester
PRpro / Lodging Interactive
Tel: (440) 930-5770
barbw@prproconsulting.com

DJ Vallauri
Lodging Interactive
Tel: ( 877) 291-4411 ext. 704
dj@lodginginteractive.com

Nancy Smith
Masterminds
Tel: (609) 484-0009
nsmith@masterminds1.com

 
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