News for the Hospitality Executive
Lodging Interactive Launches Display Remarketing Program
PARSIPPANY, NJ , April 8, 2011 - Lodging Interactive, an award winning Interactive and Social Media Marketing Agency exclusively servicing the hospitality industry, announced today the roll out of its display remarketing program for the hospitality industry.
“Our display remarketing program is the latest addition to our suite of high-performing, revenue generating online solutions for the hospitality industry,” stated DJ Vallauri, Lodging Interactive’s Founder & President. “Through our display remarketing solution, hotels can display custom advertising to consumers who have previously expressed an interest in a property but have not converted their interest to a booking...our display remarketing program provides a follow-up opportunity for a sales conversion.”
Once the remarketing tracking cookie is placed on the hotel’s website, the Lodging Interactive system will begin to track all visitors who do not complete a reservation on the hotel’s website. As the visitor exits the hotel website and continues to browse the Internet, the Lodging Interactive system recognizes their digital tracking cookie and shows them a targeted advertisement with the intent of driving the visitor back to the hotel website. All tracking is done anonymously and no personal information is ever collected.
“Display remarketing has been around for a while, but it has always been considered effective only for the larger paid advertising budgets. Our display marketing program enables hotels to deploy this paid marketing strategy for just a few hundred dollars per month,” added Mr. Vallauri.
For more information related to the Lodging Interactive Display Remarketing service, please contact Mr. Richard Walsh, Vice President of Business Development at 877-291-4411 ext. 705 or via email at [email protected].
About Lodging Interactive
Lodging Interactive, headquartered in Parsippany, NJ, is an award winning leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel Internet marketing services to hundreds of hotels, resorts, ownership properties, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.
Through its CoMMingle Social Media Marketing Agency operating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing customized solutions.
Lodging Interactive is an award winning interactive marketing agency and has been recognized as a leader by the International Academy of Visual Arts, Interactive Media Awards, Web Marketing Association and Travel Weekly’s Magellan Awards.
Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI). For more information contact Richard Walsh, Vice President of Business Development at [email protected] or at 877-291-4411. The company’s website is located at www.LodgingInteractive.com.
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