News for the Hospitality Executive
PARSIPPANY, NJ , April 13, 2010 - Lodging Interactive, a leading Internet Marketing Agency exclusively servicing the hospitality industry, today announced the roll out of it's Chatter Guard Lite Social Media Sentiment Monitoring service for hotels. Chatter Guard Lite enables hotels to monitor consumer generated comments in a cost effective manner.
"Building on the great success of our full service Chatter Guard Social Media Monitoring service, it became clear to us that we needed to offer a scaled down social media monitoring service that combines our proprietary technology and a human review vetting process," stated Mr. DJ Vallauri, Founder & President of Lodging Interactive. "Unlike our Chatter Guard full service solution which provides comment attribute scoring and online dashboards, Chatter Guard Lite provides weekly reporting of a hotel's Consumer Generated Comment ("CGC") sentiment. Each CGC is reviewed by our staff and is scored as either Positive, Neutral or Negative."
Chatter Guard Lite monitors over 80 major social media sites including:
"What sets Chatter Guard Lite apart from other competitive services that only 'screen scrape' consumer feedback sites is the combination of our proprietary technology, human review processes and comment sentiment scoring," added Mr. Vallauri. "Each consumer comment is vetted buy our staff to ensure accuracy that only a human can provide and our team applies a manual sentiment scoring for each comment."
Chatter Guard Lite is offered to hotels with no long term commitment or agreement and is billed on a month-to-month basis. Hotels can register for the Chatter Guard Lite service by visiting:
Hotels can register: www.ChatterGuardLite.com
About Lodging Interactive
Lodging Interactive, headquartered in Parsippany, NJ, is a leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel internet marketing services to hundreds of hotels, resorts, timeshares, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.
its CoMMingle Social Media
operating division, the Company offers hospitality focused and fully
outsourced hotel social media marketing.
|Also See:||Guest Satisfaction - February 2010 Chatter Guard Benchmark Report Is Released / March 2010|
|WARNING TO HOTELS... Don't Use Free Link Shortening Services in Your Marketing / March 2010|
|Lodging Interactive Enables ROI tracking of Facebook & Twitter Hotel Bookings / February 2010|
|Measuring Your Hotel's Online Reputation By Service Attributes / February 2010|
|Hotel Social Media Perspective / February 2010|
|Hotels Book More Government Business With Innovative Link2Brand Service / January 2010|
|Guest Satisfaction - December 2009 Chatter Guard Benchmark Report Is Released / January 2010|
|Google Real Time Search Integration & Hotel Social Media Marketing / January 2010|
Your Hotel Should NEVER USE TinyURL to Redirect Links / December
|Guest Satisfaction - October 2009 Chatter Guard Benchmark Report Is Released / November 2009|
|Lodging Interactive Offers Turn-Key Mobile Websites For Hotels / November 2009|
|How to Handle Google Maps Mixups / October 2009|
|Guest Satisfaction - September 2009 Chatter Guard Benchmark Report Is Released / October 2009|
|Introducing: CoMMingle Social Media Marketing Agency for Hospitality / September 2009|