Hotel Online
News for the Hospitality Executive

 




Lodging Interactive Introduces HD Video Service: 'HotelWebShows'

Hospitality's interactive and social media marketing agency is making video production simple,
affordable and hassle free for hoteliers; FREE White Paper available


Parsippany, N.J. — November 19, 2012 — Video marketing is fast becoming one of the most effective ways to get attention and drive guests to make bookings. As a result, Lodging Interactive, an award-winning, interactive and social media marketing agency exclusively servicing the hospitality industry, is launching a new program that will engage potential guests and visually communicate a property's unique benefits. "HotelWebShows by Lodging Interactive" enables hotel marketers to add a personal touch to their websites by using crisp HD Video.

"Video is a very powerful, yet often underutilized marketing tool within the hospitality industry," said DJ Vallauri, Lodging Interactive Founder and President. "Including video on website landing pages makes them 53 percent more likely to show up on the first page of Google, and it's estimated that a potential guest who watches a video is 85 percent more likely to book with your hotel (BoT Video).

"For these reasons, Lodging Interactive has partnered with one of the industry’s leading video production companies to offer videos of all types to hotels: Hotel profiles, guest testimonials, scripted ads, video news releases, event coverage and even professional feature stories," he said. "Using an easy, online video portal, along with dedicated producers and 24/7 customer service, hoteliers will quickly be able to market to travelers and get results. From ordering and production to delivery and approval, Lodging Interactive is making video production simple, affordable, and hassle-free."

Did you know . . .
  • Videos are 50 times more likely to receive an organic first page ranking than traditional text pages (Forrester Research)
  • Approximately 340,000 years worth of online video are watched every day (BoT Video)
  • 500 video links are tweeted out every minute (BoT Video)
  • 68% of viewers share video links (Sharing means more promotion for your brand) (BoT Video)
  • More than 50% of the videos on YouTube have been rated or include comments from the community (A new way to engage with customers) (BoT Video)
  • The average user’s visit to a text and image-based website lasts only 43 seconds; for a website with video, the average visit lasts 5 minutes and 50 seconds (BoT Video)
"Today’s Internet user has a limited attention span, therefore video marketing is a proven and effective way to grab a website visitor in the first few seconds," Vallauri said. "Adding videos to a webpage will not only help hotel marketers to engage their audience and deliver their messages more quickly and creatively, but more videos means more search results; more search results will result in more clicks; more clicks will result in more sales; and more sales delivers more bottom line revenue. Some recent studies have demonstrated that adding video to a website can increase purchasing rates by as much as 300%."

Putting on a Show

The benefits of video marketing, when tied to a social media campaign, are far reaching. YouTube, for example, is helping travelers visualize their stay before they make a reservation. Whether it's a video showcasing an exceptional convention facility, a hotel's "green" program that encourages guest participation, spa services, loyalty club member testimonials, and even in-room technology or mobile app demonstrations, each provides engaging content to the right social media audience. When these videos are embedded on the hotel's website and within social networks such as YouTube and Facebook, they will drive bookings and revenues. When tagged and optimized for search engines, videos dramatically increase a property's visibility and improve search rankings.

Through HotelWebShows by Lodging Interactive, hoteliers will be assigned a personal video production portal where they will be guided through the video process. From there they will order the video, complete a simple online questionnaire, schedule the shoot and review the footage. The online interface makes the process simple and hassle free. Then, within 48 hours, a producer will be assigned to the project. This person becomes the hotel's single point of contact, responsible for handling every detail. The video will then be uploaded onto the video production portal for review and feedback. It's that easy!
 
All video produced through HotelWebShows by Lodging Interactive are 1080i quality and delivered in TV, Web and Mobile formats. Videos are available in 30 second, 60 second and 90 second lengths, and will include music and graphics.

FREE Whitepaper
Hotels that act now can receive a White Paper titled: "Destination Visibility: How Hotels & Resorts Market Online" absolutely FREE.
 
To learn more about HotelWebShows by Lodging Interactive, visit http://www.hotelwebshows.com. To get started with your video order, click here.

About Lodging Interactive
Lodging Interactive, headquartered in Parsippany, NJ, is an award winning leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel Internet marketing services to hundreds of hotels, resorts, ownership properties, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels. Through its CoMMingle Social Media Marketing Agency operating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing customized solutions. Lodging Interactive is an award winning interactive marketing agency and has been recognized as a leader by the International Academy of Visual Arts, Interactive Media Awards, Web Marketing Association and Travel Weekly’s Magellan Awards. Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and a proud member of the Asian American Hotel Owners Assn. (AAHOA) as well as an endorsed vendor for Best Western. The company’s website is located at www.LodgingInteractive.com



Contact: 

Barb Worcester
PRpro / Lodging Interactive
Tel: (440) 930-5770
barbw@prproconsulting.com

DJ Vallauri
Lodging Interactive
Tel: ( 877) 291-4411 ext. 704
dj@lodginginteractive.com

 
.
 Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here 

To Learn More About Your News Being Published on Hotel-Online Inquire Here

Also See: Are Web Crawlers Creeping Around Your Site? Find Out Via a FREE Website Structure Audit from Lodging Interactive / November 2012

Lodging Interactive Offering FREE Social Media Analytics Reporting Tool for First 100 Hotels / October 2012

Lodging Interactive Fall Podcast IDs Top 4 Must-Have Digital Marketing Tools for 2013; Hotelcast 2.0 offers the latest digital marketing tips PLUS an update on the impact online Guest Reviews and QR Codes are making on the travel landscape / October 2012

Lodging Interactive Continues to Win Multiple Industry Awards for Website Design / September 2012

Lodging Interactive Offering FREE CMS & Mobile Website; New customers of the interactive and social media marketing agency that sign up for full digital marketing services will receive a free Content Management System & free mobile website; Offer ending October 31 / September 2012

USA Today and ABC News Report Guest Satisfaction Lowest in Seven Years; Adding Lodging Interactive's Guest Review System to a hotel's website gives owners and operators control over their online reputations / September 2012

Lodging Interactive's Top 5 Budget Items for 2013; The interactive, social media marketing agency identifies digital marketing programs that hotels need to budget for in 2013 in order to remain competitive / August 2012

Hoteliers Take Control of Guest Reviews for Less than $65 Per Month; By posting guest reviews directly on a hotel's website, factors that negatively affect third-party rankings are removed / July 2012

Lodging Interactive and Masterminds Form Strategic Partnership / July 2012

Lodging Interactive Becomes Best Western Preferred Vendor / July 2012

Drowning in a Sea of Social Media Mayhem? 'CoMMingle Social+' Comes to the Rescue; Lodging Interactive and its subsidiary CoMMingle are unveiling a new service called 'CoMMingle Social+' that extends a hotel's social presence to all channels outside of the norm, working in collaboration with the hotel to ensure complete coverage / June 2012

Lodging Interactive Giving Hoteliers Control Over Hotel Website Content / June 2012

Do You Have Interest in Pinterest? / June 2012

Is Your Hotel Website Ready for Summer? Lodging Interactive offers web design, hosting, maintenance, SEO, performance analytics, content management and guest reviews with no upfront cost, just a low monthly fee / May 2012

Does Guest Review Management Really Pay Off? / May 2012

Lodging Interactive Wins Multiple Awards for Hotel Website Design / May 2012

AAHOA Members Offered FREE Guest Review System from Lodging Interactive / May 2012

Reputation Management Software Tools: Are They Enough? / April 2012

5 Steps to Manage Negative Guest Reviews Every Hotel Should Know / April 2012

Lodging Interactive Offering Free Mobile Website to NEW Customers Signing Full Agency Services; Hoteliers who sign up for website design, SEO, social media marketing and online reputation management from the start of the AAHOA convention May 2 to the conclusion of the HITEC conference June 28 will receive the complementary service / April 2012

Lodging Interactive Launching Affordable 'Hotel Website Solutions'; New service offering web design, hosting, maintenance, SEO, performance analytics and guest reviews with no upfront costs, just a low monthly fee, will debut at the AAHOA Annual Convention in May in Booth #124 / March 2012

AAHOA Members to Receive Aide Via New Lodging Interactive Membership; New programs and financial models for web design, web optimization and content management to be introduced in 2012 for Asian American Hotel Owners Assn. members; Visit Lodging Interactive at the AAHOA Convention in Booth No. 124 / March 2012

How Good Is Your Hotel's Social Media? Lodging Interactive subsidiary helping hotels increase rankings on review sites and search engines, plus increase fan base on social networks / March 2012

How Good is Your Hotel's Online Reputation? Lodging Interactive Sites 5 Top Reasons Why Hoteliers Should Add a Guest Review System to their Website / March 2012

Lodging Interactive Launches 'InnterACT' Website Analytics & Social Tool; With Lodging Interactive's InnterACT portal, hoteliers can access real-time analytics, archived reports and search engine ranking PLUS monitor their social media presence / March 2012

Lodging Interactive, CoMMingle Recognize Excellence with Director Promotions; Alicia Pavignano promoted to Lodging Interactive Director of Client Services; Rosella Virdo advanced to Director of CoMMingle Social Media Marketing / February 2012

Lodging Interactive Launches Vanity URL Service for Google+ / February 2012

Lodging Interactive, CoMMingle Adds Google+ Service to Enhance Hotels' Social Media Strategies / February 2012

Online Guest Reviews Gaining Momentum; Independent Hotels Now Validating Comments, Controlling Reputations with Online Tool / January 2012

The Wilshire Grand Hotel Raving about Lodging Interactive's Guest Review System / January 2012

Lodging Interactive, CoMMingle Capitalizing on 10 Years of Success / January 2012

Lodging Interactive Podcast Reveals What's Hot in Social Media & Marketing / January 2012

Lodging Interactive Offers 5 Tips to Making Web Strategies Fresh; With the recent roll-out of Google's Freshness Update, hotels can maintain a high search ranking if they follow five steps outlined by hospitality's social media marketing agency / January 2012

Hotels Collect Guest Reviews From Facebook / November 2011

Lodging Interactive Wins Travel Weekly's Magellan & W3 Awards For Excellence / October 2011

Hotel Social Media Engagement Perspective / Richard Walsh / October 2011

New Guest Review System For Hospitality - Industry First / October 2011

Lodging Interactive To Unveil New Guest Review System / October 2011

Lodging Interactive Releases HotelCast2.0 Podcast Archives / September 2011

The Value Of Hotel Guest Reviews By Lodging Interactive / August 2011

Lodging Interactive Wins Top Honors at 2011 Interactive Media Awards Winning Multiple Design Awards / June 2011

Lodging Interactive Launches Chatter Guard For Restaurant Industry; Chatter Guard To Provide Service Attribute Scoring With Human Review Process To Restaurants / June 2011

Lodging Interactive Launches Brand Field Marketing Services / May 2011

Lodging Interactive Partners With The State of Georgia / May 2011

Lodging Interactive Advises: What Does Google+1 Mean For Hotels / April 2011

Lodging Interactive Launches Display Remarketing Program / April 2011

Lodging Interactive Launches Turn-Key Mobile SMS Text Messaging Services / March 2011

Attention Hoteliers - Beware Of Virus Worms Spreading Through Free URL Shortening Services / January 2011

CoMMingle by Lodging Interactive Introduces Its Social Media Connector Toolbar for Hotels / January 2011

CoMMingle by Lodging Interactive Rolls Out Facebook Social Media Marketing Applications for Hotels / January 2011

Comprehensive Social Media Monitoring Tool For Hotels Only $39.95 / November 2010

Lodging Interactive Recognized by International Academy of Visual Arts / November 2010

Search Marketing Service Enables Chain Hotels To Create Optimized Customized Landing Pages For SMERF Markets / October 2010

Lodging Interactive Captures Multiple Web Site Design Awards From Web Marketing Association / October 2010

Lodging Interactive Wins Design Honors at 2010 Travel Weekly Magellan Awards, Winning Multiple Design Awards / September 2010

Chatter Guard Social Media Monitor Report - August 2010 - Is Released / September 2010

Link2Brand Empowers Branded Hotels To Manage Their Own Marketing Campaigns – No Website Needed / September 2010

Guest Satisfaction - July 2010 Chatter Guard Benchmark Report Is Released /August 2010

Guest Satisfaction - June 2010 Chatter Guard Benchmark Report Is Released / July 2010

CoMMingle Offers Free Social Media Marketing Audit / July 2010

Full Service Social Media Marketing Agency For Hospitality Is Launched / June 2010

Guest Satisfaction - May 2010 Chatter Guard Benchmark Report Is Released / June 2010

A Whole Lot of Like: What Facebook's "Like" Button Can do For Hospitality Brands / May 2010

Guest Satisfaction - April 2010 Chatter Guard Benchmark Report Is Released / May 2010

Guest Satisfaction - March 2010 Chatter Guard Benchmark Report Is Released / May 2010

Lodging Interactive Launches Chatter Guard Lite Social Media Sentiment Monitoring For Hotels / April 2010

Guest Satisfaction - February 2010 Chatter Guard Benchmark Report Is Released / March 2010

WARNING TO HOTELS... Don't Use Free Link Shortening Services in Your Marketing / March 2010

Lodging Interactive Enables ROI tracking of Facebook & Twitter Hotel Bookings / February 2010

Measuring Your Hotel's Online Reputation By Service Attributes / February 2010

Hotel Social Media Perspective / February 2010

Hotels Book More Government Business With Innovative Link2Brand Service / January 2010 

Guest Satisfaction - December 2009 Chatter Guard Benchmark Report Is Released / January 2010

Google Real Time Search Integration & Hotel Social Media Marketing / January 2010

Why Your Hotel Should NEVER USE TinyURL to Redirect Links / December 2009

Guest Satisfaction - October 2009 Chatter Guard Benchmark Report Is Released / November 2009

Lodging Interactive Offers Turn-Key Mobile Websites For Hotels / November 2009

How to Handle Google Maps Mixups / October 2009

Guest Satisfaction - September 2009 Chatter Guard Benchmark Report Is Released / October 2009

Introducing: CoMMingle Social Media Marketing Agency for Hospitality / September 2009
.
..

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome | Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.