"The time has come for hotels to take control of their guest reviews and to stop sending potential guests to third party review websites where they may never return or worse, book a competitor’s property,” said Mr. DJ Vallauri, Lodging Interactive's Founder & President. “Market research continues to support the fact that over 75% of online travel buyers will consider consumer reviews prior to making their online travel purchase. This trend is not going away and hoteliers have told us they need more control over the guest review process.”

The Guest Review System is a web based review management system that empowers hotels to collect their own guest reviews and post management responses on their websites. The Guest Review System lets consumers post their comments and score their hotel experiences based on service attributes. Additionally, consumers can share their guest reviews on their Facebook wall and their network of friends. Hotels are notified in real-time of new guest reviews and have the ability to validate guest stay information before reviews are posted on their website.

“We all continue to read about the authenticity of many of the guest reviews on the third party review websites. The New York Times recently reported on individuals and offshore companies established to post fake reviews…in some cases negative reviews about competitors, it’s just getting out of hand,” added Mr. Vallauri. “Our Guest Review System gives back the control to the hotelier where they can validate a guest’s authenticity before the comment is posted on their website.”

"Our Guest Review System is a low cost turn-key system any hotel can use to manage their guest reviews. There is no programming required and hotels can be up and running in 10 minutes,” added Mr. Vallauri. “We offer a free trial and there is no contract to sign and hotels can cancel anytime.”

About Lodging Interactive
Lodging Interactive, headquartered in Parsippany, NJ, is an award winning leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel Internet marketing services to hundreds of hotels, resorts, ownership properties, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.

Through its CoMMingle Social Media Marketing Agency operating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing customized solutions.

Lodging Interactive is an award winning interactive marketing agency and has been recognized as a leader by the International Academy of Visual Arts, Interactive Media Awards, Web Marketing Association and Travel Weekly’s Magellan Awards.

Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI). For more information contact Richard Walsh, Vice President of Business Development at [email protected] or at 877-291-4411. The company’s website is located at www.LodgingInteractive.com