News for the Hospitality Executive
Attention Hoteliers -
Beware Of Virus Worms Spreading Through Free URL Shortening Services
PARSIPPANY, NJ , January 24, 2011 - Lodging Interactive, an award winning Interactive and Social Media Marketing Agency exclusively servicing the hospitality industry, today cautioned hoteliers to not use links generated from free URL shorting services in their marketing materials or their websites.
“Last year we cautioned hoteliers to not use links generated from free URL shortening services in their marketing as these links were increasingly being blocked and filtered out by companies as a result of the rampant abuse, rendering them ineffective,” stated Mr. DJ Vallauri, Lodging Interactive’s Founder & President. “McAfee® LabsTM recently released their 2011 Threats Predictions report which support our views on why hoteliers should not use the free URL shortening services.”
The McAfee Labs report states, “We see a growing number of these (free shortening URL services) used for spam, scamming and other malicious purposes.” The report goes on to say, “The trouble and abuse follows because users do not know where these shortened links actually lead until the click them.”
Free Link Shortening Services Provide No Support for Hotels -
If the aforementioned security concerns don't convince you that free link shortening services are risky, maybe our next point will. What happens to all those free links your created if the free service is "down" or out of business? Who do you call...can you call anyone, or do you have to rely on emailing support? In the meantime, those free short links you created are in your printed ads, emails and in online Twitter, YouTube and Facebook posts! This has all happened before, and it's not pretty. Read: TinyURL Outage Illustrates the Service's Risk. Read: Bit.ly + TinyURL = Fail.
Other Reasons to Never Use Free Link Shortening Services -
The Right Way For Hotels to Create Short Links -
Link2Brand.com enables hotels to effectively and safely create short marketing links and to build online brand equity. More specifically, Link2Brand:
Hotel Sales & Marketing Directors can also use Link2Brand.com to create vanity URL links specifically for local corporate accounts to book reservations without having to remember booking codes or SRP codes.Interested hoteliers can try Link2Brand for free by visiting Link2Brand.com.
About Lodging Interactive
Lodging Interactive, headquartered in Parsippany, NJ, is an award winning leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel Internet marketing services to hundreds of hotels, resorts, ownership properties, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.
Through its CoMMingle Social Media Marketing Agency operating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing customized solutions.
Lodging Interactive is an award winning interactive marketing agency and has been recognized as a leader by the International Academy of Visual Arts, Interactive Media Awards, Web Marketing Association and Travel Weekly’s Magellan Awards.
Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI). For more information contact Richard Walsh, Vice President of Business Development at firstname.lastname@example.org or at 877-291-4411. The company’s website is located at www.LodgingInteractive.com.
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