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CoMMingle Offers Free Social Media Marketing Audit

PARSIPPANY, NJ , July 13, 2010 - CoMMingle by Lodging Interactive, an award winning leading interactive and social media marketing agency servicing the hospitality industry, today announced it is offering a free social media marketing audit service to hotels.
 
“While most hotels over the past year have jumped into social media marketing by establishing ‘free’ Facebook pages and Twitter accounts, they are now realizing that unless they commit time and resources to these channels their efforts can negatively impact their branding online,” said DJ Vallauri, CoMMingle’s Founder & President.  “Social media marketing is not as ‘free’ as many hoteliers many have thought, there is a real cost in doing it right and driving revenue.  Our CoMMingle social media marketing audit helps to identify areas hotels can improve upon.”
 
CoMMingle’s free social media marketing audit benchmarks the hotel’s online social presence based on four critical success factors (CSF), Planning, Socializing, Engagement and Measurement.  Each CSF is scored by a manual review performed by a CoMMingle Social Media Marketing Manager and generates an overall social media score for the hotel. The audit and the hotel’s social score is then reviewed with the hotel.
 
Richard Walsh, Vice President of Business Development commented about  the status of social media and the CoMMingle free audit, “Social media marketing is about  the hotel’s  online reputation maintenance and relationship building between the hotel and its guests and potential guests.  This investment produces word of mouth branding, sales leads, positive consumer relationships and new business.  A successful social media marketing initiative encompasses a hotel’s online reputation, social presence and viral network relationships.  Each of these areas is interconnected with each other and should be an integral part of the hotel’s overall marketing plan.  The hotel management and staff must commit its marketing skills, public relations, management time and revenue management to this effort in order to be successful.”
 
CoMMingle by Lodging Interactive was launched less than a year ago and includes clients such as The Waldorf=Astoria, the Boston Harbor Hotel, the Maison Dupuy Hotel and The Alex Hotel.
 
Hotels can visit www.CoMMingle.me to schedule their free social media-marketing audit.
 
 
 
About Lodging Interactive & CoMMingle Social Media Marketing Agency
 
Lodging Interactive, headquartered in Parsippany, NJ, is an award winning leading provider of Internet and Social Media Marketing services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel internet marketing services to hundreds of hotels, resorts, timeshares, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.
 
Through its CoMMingle Social Media Marketing Agency operating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing.
 
Lodging Interactive is a member of the American Hotel & Lodging Association (AHLA) and is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI). For more information contact Richard Walsh, Vice President of Business Development at sales@lodginginteractive.com or at 877-291-4411. The company’s website is located at www.LodgingInteractive.com.
 

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Contact: 

Richard Walsh
Vice President of Business Development rjwalsh@lodginginteractive.com
877-291-4411
www.lodginginteractive.com

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Also See: Full Service Social Media Marketing Agency For Hospitality Is Launched / June 2010

Guest Satisfaction - May 2010 Chatter Guard Benchmark Report Is Released / June 2010

A Whole Lot of Like: What Facebook's "Like" Button Can do For Hospitality Brands / May 2010

Guest Satisfaction - April 2010 Chatter Guard Benchmark Report Is Released / May 2010

Guest Satisfaction - March 2010 Chatter Guard Benchmark Report Is Released / May 2010

Lodging Interactive Launches Chatter Guard Lite Social Media Sentiment Monitoring For Hotels / April 2010

Guest Satisfaction - February 2010 Chatter Guard Benchmark Report Is Released / March 2010

WARNING TO HOTELS... Don't Use Free Link Shortening Services in Your Marketing / March 2010

Lodging Interactive Enables ROI tracking of Facebook & Twitter Hotel Bookings / February 2010

Measuring Your Hotel's Online Reputation By Service Attributes / February 2010

Hotel Social Media Perspective / February 2010

Hotels Book More Government Business With Innovative Link2Brand Service / January 2010

Guest Satisfaction - December 2009 Chatter Guard Benchmark Report Is Released / January 2010

Google Real Time Search Integration & Hotel Social Media Marketing / January 2010

Why Your Hotel Should NEVER USE TinyURL to Redirect Links / December 2009

Guest Satisfaction - October 2009 Chatter Guard Benchmark Report Is Released / November 2009

Lodging Interactive Offers Turn-Key Mobile Websites For Hotels / November 2009

How to Handle Google Maps Mixups / October 2009

Guest Satisfaction - September 2009 Chatter Guard Benchmark Report Is Released / October 2009

Introducing: CoMMingle Social Media Marketing Agency for Hospitality / September 2009
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