News for the Hospitality Executive
Parsippany, N.J. — February 7, 2012 — The social media universe no longer rests solely with Facebook, Twitter, LinkedIn and YouTube. Today Google+ is quickly becoming an important Internet marketing player. Lodging Interactive, a social media marketing agency exclusively servicing the hospitality industry, and its subsidiary CoMMingle, a social media consultancy, is now offering a turnkey service for creating and professionally managing Google+ Business Pages.
According to Ancestry.com and FamilyLink.com Founder Paul Allen in his Google+ blog, the Google+ network will hit 400 million users by the end of 2012. Facebook currently has more than 800 million users. Google+ is adding 625,000 new users per day or 20 million per month on average.
"Social networking continues to be the
least expensive way for hotels to market their brand, engage guests and
loyalty," said D.J. Vallauri, Lodging Interactive and CoMMingle Founder
President. "Taking advantage of all social media channels
critical. Today, only a few hotel companies have expanded their inner
outside of Facebook to include Google+. Failure to do so can be
the long term."
Google+ Business Pages are socially enabled and allow members (hotels) to organize people (guests) into social groups referred to as "Circles." Then, hoteliers engage with their own circles of potential guests and build larger circles through social networking and marketing.
"We understand how difficult it can be to keep up with this rapidly accelerating social media scene," Vallauri said. "As such, we are offering to leverage all the opportunities available from Google+ to engage with guests on a hotel's behalf so the likelihood of their content will be picked up on travel related searches."
Vallauri explained that Google considers Google+ 1's ("likes") as social signals within its Search Engine Results Pages (SERPs). As the Google+ network continues to grow, the weight applied to +1's will receive more consideration, and the hotels with the most +1's will reinforce their search engine rankings.
Here's how it works:
Lodging Interactive will create a Google+ Business Page on behalf of its customers. Then, CoMMingle takes over. CoMMingle's fully managed social media marketing service ensures that each hotel is properly positioned on Google+ where potential and past guests "commingle" to discuss their destination, including the hotel. As an extension of a hotel's marketing department, CoMMingle takes a pro-active role in managing each hotel's online presence and communications to not only Google+, but to all social media networking communities.
"Lodging Interactive and CoMMingle work side by side to ensure maximum social media exposure for our customers," Vallauri said. "Think of us as a dating service. Lodging Interactive makes each hotel look good and lets travelers know that they are 'available.' Then it's CoMMingle's job to keep the conversation flowing and continually fill the date card. The more content created by Lodging Interactive and CoMMingle, the wider a hotel's social media circles expand. The end result is better exposure on Google and a much stronger overall social media strategy."
About Lodging Interactive
Lodging Interactive, headquartered in Parsippany, NJ, is an award winning leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel Internet marketing services to hundreds of hotels, resorts, ownership properties, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.
Through its CoMMingle Social Media Marketing Agency operating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing customized solutions.
Lodging Interactive is an award winning interactive marketing agency and has been recognized as a leader by the International Academy of Visual Arts, Interactive Media Awards, Web Marketing Association and Travel Weekly’s Magellan Awards.
Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and a proud member of the Asian American Hotel Owners Assn. (AAHOA). For more information contact Richard Walsh, Vice President of Business Development at firstname.lastname@example.org or at 877-291-4411. The company’s website is located at www.LodgingInteractive.com
PRpro / Lodging Interactive
Tel: (440) 930-5770
Tel: ( 877) 291-4411 ext. 704
Guest Reviews Gaining Momentum; Independent Hotels Now Validating
Comments, Controlling Reputations with Online Tool / January 2012
Wilshire Grand Hotel Raving about Lodging Interactive's Guest Review
System / January 2012
Interactive, CoMMingle Capitalizing on 10 Years of Success /
Interactive Podcast Reveals What's Hot in Social Media & Marketing
/ January 2012
Interactive Offers 5 Tips to Making Web Strategies Fresh; With the
recent roll-out of Google's Freshness Update, hotels can maintain a
high search ranking if they follow five steps outlined by hospitality's
social media marketing agency / January 2012
Collect Guest Reviews From Facebook / November 2011
Interactive Wins Travel Weekly's Magellan & W3 Awards For Excellence
/ October 2011
Social Media Engagement Perspective / Richard Walsh / October 2011
Guest Review System For Hospitality - Industry First / October 2011
Interactive To Unveil New Guest Review System / October 2011
Interactive Releases HotelCast2.0 Podcast Archives / September 2011
Value Of Hotel Guest Reviews By Lodging Interactive / August 2011
Interactive Wins Top Honors at 2011 Interactive Media Awards Winning
Multiple Design Awards / June 2011
Interactive Launches Chatter Guard For Restaurant Industry; Chatter
Guard To Provide Service Attribute Scoring With Human Review Process To
Restaurants / June 2011
Interactive Launches Brand Field Marketing Services / May 2011
Interactive Partners With The State of Georgia / May 2011
Interactive Advises: What Does Google+1 Mean For Hotels / April 2011
Interactive Launches Display Remarketing Program / April 2011
Interactive Launches Turn-Key Mobile SMS Text Messaging Services /
Hoteliers - Beware Of Virus Worms Spreading Through Free URL Shortening
Services / January 2011
by Lodging Interactive Introduces Its Social Media Connector Toolbar
for Hotels / January 2011
by Lodging Interactive Rolls Out Facebook Social Media Marketing
Applications for Hotels / January 2011
Social Media Monitoring Tool For Hotels Only $39.95 / November 2010
Interactive Recognized by International Academy of Visual Arts /
Marketing Service Enables Chain Hotels To Create Optimized Customized
Landing Pages For SMERF Markets / October 2010
|Lodging Interactive Captures Multiple Web Site Design Awards From Web Marketing Association / October 2010|
|Lodging Interactive Wins Design Honors at 2010 Travel Weekly Magellan Awards, Winning Multiple Design Awards / September 2010|
|Chatter Guard Social Media Monitor Report - August 2010 - Is Released / September 2010|
|Link2Brand Empowers Branded Hotels To Manage Their Own Marketing Campaigns – No Website Needed / September 2010|
|Guest Satisfaction - July 2010 Chatter Guard Benchmark Report Is Released /August 2010|
|Guest Satisfaction - June 2010 Chatter Guard Benchmark Report Is Released / July 2010|
|CoMMingle Offers Free Social Media Marketing Audit / July 2010|
|Full Service Social Media Marketing Agency For Hospitality Is Launched / June 2010|
|Guest Satisfaction - May 2010 Chatter Guard Benchmark Report Is Released / June 2010|
|A Whole Lot of Like: What Facebook's "Like" Button Can do For Hospitality Brands / May 2010|
|Guest Satisfaction - April 2010 Chatter Guard Benchmark Report Is Released / May 2010|
|Guest Satisfaction - March 2010 Chatter Guard Benchmark Report Is Released / May 2010|
|Lodging Interactive Launches Chatter Guard Lite Social Media Sentiment Monitoring For Hotels / April 2010|
|Guest Satisfaction - February 2010 Chatter Guard Benchmark Report Is Released / March 2010|
|WARNING TO HOTELS... Don't Use Free Link Shortening Services in Your Marketing / March 2010|
|Lodging Interactive Enables ROI tracking of Facebook & Twitter Hotel Bookings / February 2010|
|Measuring Your Hotel's Online Reputation By Service Attributes / February 2010|
|Hotel Social Media Perspective / February 2010|
|Hotels Book More Government Business With Innovative Link2Brand Service / January 2010|
|Guest Satisfaction - December 2009 Chatter Guard Benchmark Report Is Released / January 2010|
|Google Real Time Search Integration & Hotel Social Media Marketing / January 2010|
|Why Your Hotel Should NEVER USE TinyURL to Redirect Links / December 2009|
|Guest Satisfaction - October 2009 Chatter Guard Benchmark Report Is Released / November 2009|
|Lodging Interactive Offers Turn-Key Mobile Websites For Hotels / November 2009|
|How to Handle Google Maps Mixups / October 2009|
|Guest Satisfaction - September 2009 Chatter Guard Benchmark Report Is Released / October 2009|
|Introducing: CoMMingle Social Media Marketing Agency for Hospitality / September 2009|