News for the Hospitality Executive |
Parsippany, N.J.
— March
20, 2012 — Does trying to
manage your social media presence
have you in a tail spin? Are you still unsure of the value that social
media
brings to your hotel's online marketing program? Would you like add
social
marketing expertise without adding overhead? If "yes,"
than it's time to CoMMingle. CoMMingle
by Lodging Interactive is an outsourced social media marketing
agency that develops customized solutions for hotels, restaurants and
spas. The company works with its customers to grow
and better manage their use of social media channels, provide
reputation and
consumer sentiment monitoring, and social search engine
optimization.
"Social media is more about psychology than marketing," said Rosella Virdo, Director of CoMMingle Social Media Marketing. "Those in charge of managing social media need to understand the mindset of each audience on each network. It's a job that requires the wearing of many hats. It's not just about selling a hotel experience or product. It's about engagement. Content is important. Social channels exist for communication. When guests — past and present — post on your hotel's Facebook page, for example, someone needs to be monitoring the channel ready to post a response. It's a way to take online marketing to the next level." In a recent article titled "Top 10 hospitality industry trends for 2012," Robert Rauch reported: "By 2016, half of the travel industry will be using social media as a way of generating revenue and bookings. Currently more than one-fifth (22 percent) use social media as a revenue generating tool with a further 27 percent planning to do so over the next five years. Plus, social media will become more of a key component of Search Engine Results Page (SERP) algorithms. Facebook's posts are already integrated into Bing search and Google+ emerged with native integration into Google search. Hotels can no longer afford to linger over adding social media to their marketing mix. It's now a necessary element of traffic-driving success."
According to travel market research firm PhocusWright, social networking is one of the most powerful forces driving travel planning today. The firm found that social media use among travelers is growing far faster than the travel industry itself. A survey conducted by travel social network WAYN for the World Travel & Tourism Council and carried out in conjunction with Frommer's Budget Travel magazine, asked nearly 3,580 people (780 U.S., 2,800 non-U.S.) a range of questions about how they plan, book and use technology with travel. The study revealed that 38% percent of U.S. travelers and 64% of non-U.S. travelers are using social networks while travelling. Of those, 32% of U.S. and 22% of non-U.S. travelers frequently blog about their experiences. "Social media marketing must be part of every hotel's strategic marketing plan," said DJ Vallauri, Founder and President of Lodging Interactive. "But it's important to note that one size social media marketing does not fit all. CoMMingle takes the time to understand each hotel's overall goals and objectives, then the team crafts a social media strategic plan for that specific property, backed by proprietary technologies and experienced social media marketers. With experts predicting that social media will continue to grow by leaps and bounds through 2016 and beyond, there is no better time than the present to CoMMingle." For more information about CoMMingle, visit www.CoMMingle.me. About Lodging Interactive Lodging Interactive, headquartered in Parsippany, NJ, is an award winning leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel Internet marketing services to hundreds of hotels, resorts, ownership properties, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels. Through its CoMMingle Social Media Marketing Agency operating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing customized solutions. Lodging Interactive is an award winning interactive marketing agency and has been recognized as a leader by the International Academy of Visual Arts, Interactive Media Awards, Web Marketing Association and Travel Weekly’s Magellan Awards. Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and a proud member of the Asian American Hotel Owners Assn. (AAHOA). For more information contact Richard Walsh, Vice President of Business Development at [email protected] or at 877-291-4411. The company’s website is located at www.LodgingInteractive.com |
Contact: Barb Worcester PRpro / Lodging Interactive Tel: (440) 930-5770 [email protected] or DJ Vallauri Lodging Interactive Tel: ( 877) 291-4411 ext. 704 [email protected]
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