Parsippany, N.J. — March 22, 2012 —Lodging Interactive has joined the Asian American Hotel Owners Association (AAHOA) as an Allied Member. The interactive and social media marketing agency exclusively servicing the hospitality industry will unveil a comprehensive program during the AAHOA Convention in May that is designed to assist members with website design, optimization and content management.

"On behalf of the nearly 11,000 AAHOA members who own more than 40 percent of all U.S. hotels, we would like to officially welcome Lodging Interactive as an Allied Member,” said AAHOA President Fred Schwartz. “We wish them the best as they join us for what we expect to be a very successful new year.”
 
More than ever before, hotel owners and operators are looking for ways to improve their Web presence, increase direct web bookings, control their online reputations and better direct their overall online marketing programs and use of social media. As an Allied member, Lodging Interactive will work to build relationships with hotel owners and assist them in all of these areas through strategic and affordable services and consulting. 
 
"These are still challenging times," said DJ Vallauri, Lodging Interactive President and CEO. "The economy is beginning to recover, but we're not out of the woods yet. That's why Lodging Interactive will introduce new financial models at the AAHOA Convention designed specifically for both small hotel owners and those running full-service properties with multiple flags.

Plan, Socialize, Engage and Measure
"Also at the show, we are encouraging members to sign up for a no-cost, no-obligation social media marketing audit through CoMMingle, Lodging Interactive's full-service social-media marketing agency," he said. "The explosion in social media offers owners powerful new ways to interact with their guests and prospects. The CoMMingle team will assist members with planning their unique social media strategy based on their individual property goals. Then they will teach members how to socialize online, 'comingling' and managing their message on the channels (blogging, Facebook, Twitter, You Tube and more) that work best for their properties. CoMMingle ensures that each hotel's message is communicated smartly, efficiently and effectively, constantly measuring each plans' critical success factors and fine-tuning each strategy for long term success.
 
"By leveraging the support of Lodging Interactive and CoMMingle, we are confident that AAHOA members will be widely successful in 2012 and beyond," Vallauri said.
 

About Lodging Interactive
Lodging Interactive, headquartered in Parsippany, NJ, is an award winning leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel Internet marketing services to hundreds of hotels, resorts, ownership properties, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.

Through its CoMMingle Social Media Marketing Agency operating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing customized solutions.

Lodging Interactive is an award winning interactive marketing agency and has been recognized as a leader by the International Academy of Visual Arts, Interactive Media Awards, Web Marketing Association and Travel Weekly’s Magellan Awards.

Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and a proud member of the Asian American Hotel Owners Assn. (AAHOA). For more information contact Richard Walsh, Vice President of Business Development at [email protected] or at 877-291-4411. The company’s website is located at www.LodgingInteractive.com

About AAHOA
The Asian American Hotel Owners Association (AAHOA) is THE voice of owners in the hospitality industry. Founded in 1989, AAHOA is now one of the fastest-growing organizations in the industry, with nearly 11,000 members owning more than 20,000 hotels that total $128 billion in property value. AAHOA members employ 578,600 full- and part-time workers with a $9.4 billion payroll. AAHOA Officers include Chairman Hemant D. “Henry” Patel; Vice Chairman Alkesh R. Patel, CHO; Treasurer Mehul B. “Mike” Patel, CHA; Secretary Pratik R. Patel, CHA, CHO; and President Fred Schwartz, each of whom works closely with a 33-member Board of Directors to provide direction for the association. AAHOA is dedicated to promoting and protecting the interests of its members by inspiring excellence through programs and initiatives in advocacy, industry leadership, professional development, member benefits, and community involvement.