Hotel Online
News for the Hospitality Executive

 




Hoteliers Take Control of Guest Reviews for Less than $65 Per Month
 
By posting guest reviews directly on a hotel's website, factors that negatively affect third-party rankings
 -- such as the number of hotels listed on a site, the total number of reviews, whether websites themselves
tinker with the rankings and whether questionable reviews are effectively policed by moderators -- is removed



Parsippany, N.J. — July 31, 2012In a recent Wall Street Journal Article titled "Big Flaws in Hotel Rankings," it was said that "influencing reviews and ratings is a time-honored tradition in the hotel and restaurant industries." After about five years of printing reader letters about hotels in the 1960s, travel-guidebook legend Arthur Frommer said he realized that hotels were writing letters about themselves. "Hotels are so dependent on reviews that of course they will generate their own," Frommer said. "They would be crazy not to." As for online reviews, which have replaced guidebooks for many travelers, Mr. Frommer has disdain. "It's a vast buzzing, blooming confusion."

Lodging Interactive, an interactive and social media marketing agency exclusively servicing the hospitality industry, has designed a way to remove this "blooming confusion" from the "buzzing," online marketing/social media equation. The company's Guest Review System sits on a hotel's proprietary website and enables travelers to post comments and score their hotel experiences based on service attributes. Hotel managers receive real-time alerts advising when pending guest reviews pop up, eliminating delays in addressing concerns and turning potential problems into new opportunities.
 
"The impact that guest review sites are having today on consumers buying decisions is off the charts -- just look at the rapid growth of TripAdvisor and its competitors Expedia, Priceline, Travelocity, Orbitz and Hotels.com," said DJ Vallauri, Lodging Interactive Founder and President. "The rise in review-site popularity -- and their associated challenges -- has spurred some of the large brands, such as Starwood and Marriott, to migrate the review process to their proprietary websites. This is good for the industry overall. With the brands leading the way, soon hotels of all sizes and across all segments will follow suit, leveling the playing field for hotels worldwide and making the industry more competitive and more in control of their reputations. Hotels that want to jump on the bandwagon but don't know how or where to start, can easily and affordably turn to Lodging Interactive."

All that is required for a hotel to get up-and-running is a snippet of code attached to their Website. Once initiated, hotels can immediately begin collecting real-time reviews on their own websites and respond to customer concerns in real time. This empowers hoteliers to interact personally with valued customers. When guests take the time to post their experiences, their time, effort and patronage should be recognized and rewarded with an immediate reply. The Guest Review System alerts management in real time when reviews are posted. This ensures that there are no delays in communication, and the appropriate staff can immediately fix any pending problems before the customer leaves the property.

"Third-party review sites do have merit when they make interaction between the reviewer and hotel possible -- but that's not often the case," Vallauri said. "As hotels strive to deliver the ultimate customer service today, adding a proprietary Guest Review System raises the bar for service delivery and gives operators the ability to really sell their hotels. With direct bookings on a continual climb industrywide, adding this service to the hotel's website is the next evolution in website optimization and improved customer relations."

As an added benefit of the Guest Review System, travelers are encouraged to share their reviews on Facebook with their network of friends. Hotels are notified in real-time of new guest reviews and have the ability to validate guest stay information before reviews are posted on their website.

FREE GRS Trial
Lodging Interactive is offering a free trial of its Guest Review System. There is no contract to sign and hotels can cancel anytime. When the trial concludes, hotels can maintain the service for about $60 per month with no long-term agreements and the ability to cancel at any time.

For more information on the Lodging Interactive Guest Review System, visit http://www.guestreviewsystem.com. To learn more about how Lodging Interactive can take an active role in managing and monitoring a hotel's Guest Review Process, call 877-291-4411 ext. 701 or visit www.LodgingInteractive.com.

About Lodging Interactive
Lodging Interactive, headquartered in Parsippany, NJ, is an award winning leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel Internet marketing services to hundreds of hotels, resorts, ownership properties, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels. Through its CoMMingle Social Media Marketing Agency operating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing customized solutions. Lodging Interactive is an award winning interactive marketing agency and has been recognized as a leader by the International Academy of Visual Arts, Interactive Media Awards, Web Marketing Association and Travel Weekly’s Magellan Awards.

Lodging Interactive is a Best Western Endorsed vendor, a proud supporter of the Hotel Sales & Marketing Association International (HSMAI), and a proud member of the Asian American Hotel Owners Assn. (AAHOA). For more information contact Richard Walsh, Vice President of Business Development at sales@lodginginteractive.com or at 877-291-4411. The company’s website is located at www.LodgingInteractive.com



Contact: 

Barb Worcester
PRpro / Lodging Interactive
Tel: (440) 930-5770
barbw@prproconsulting.com

DJ Vallauri
Lodging Interactive
Tel: ( 877) 291-4411 ext. 704
dj@lodginginteractive.com

 
.
 Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here 

To Learn More About Your News Being Published on Hotel-Online Inquire Here

Also See: Lodging Interactive and Masterminds Form Strategic Partnership / July 2012

Lodging Interactive Becomes Best Western Preferred Vendor / July 2012

Drowning in a Sea of Social Media Mayhem? 'CoMMingle Social+' Comes to the Rescue; Lodging Interactive and its subsidiary CoMMingle are unveiling a new service called 'CoMMingle Social+' that extends a hotel's social presence to all channels outside of the norm, working in collaboration with the hotel to ensure complete coverage / June 2012

Lodging Interactive Giving Hoteliers Control Over Hotel Website Content / June 2012

Do You Have Interest in Pinterest? / June 2012

Is Your Hotel Website Ready for Summer? Lodging Interactive offers web design, hosting, maintenance, SEO, performance analytics, content management and guest reviews with no upfront cost, just a low monthly fee / May 2012

Does Guest Review Management Really Pay Off? / May 2012

Lodging Interactive Wins Multiple Awards for Hotel Website Design / May 2012

AAHOA Members Offered FREE Guest Review System from Lodging Interactive / May 2012

Reputation Management Software Tools: Are They Enough? / April 2012

5 Steps to Manage Negative Guest Reviews Every Hotel Should Know / April 2012

Lodging Interactive Offering Free Mobile Website to NEW Customers Signing Full Agency Services; Hoteliers who sign up for website design, SEO, social media marketing and online reputation management from the start of the AAHOA convention May 2 to the conclusion of the HITEC conference June 28 will receive the complementary service / April 2012

Lodging Interactive Launching Affordable 'Hotel Website Solutions'; New service offering web design, hosting, maintenance, SEO, performance analytics and guest reviews with no upfront costs, just a low monthly fee, will debut at the AAHOA Annual Convention in May in Booth #124 / March 2012

AAHOA Members to Receive Aide Via New Lodging Interactive Membership; New programs and financial models for web design, web optimization and content management to be introduced in 2012 for Asian American Hotel Owners Assn. members; Visit Lodging Interactive at the AAHOA Convention in Booth No. 124 / March 2012

How Good Is Your Hotel's Social Media? Lodging Interactive subsidiary helping hotels increase rankings on review sites and search engines, plus increase fan base on social networks / March 2012

How Good is Your Hotel's Online Reputation? Lodging Interactive Sites 5 Top Reasons Why Hoteliers Should Add a Guest Review System to their Website / March 2012

Lodging Interactive Launches 'InnterACT' Website Analytics & Social Tool; With Lodging Interactive's InnterACT portal, hoteliers can access real-time analytics, archived reports and search engine ranking PLUS monitor their social media presence / March 2012

Lodging Interactive, CoMMingle Recognize Excellence with Director Promotions; Alicia Pavignano promoted to Lodging Interactive Director of Client Services; Rosella Virdo advanced to Director of CoMMingle Social Media Marketing / February 2012

Lodging Interactive Launches Vanity URL Service for Google+ / February 2012

Lodging Interactive, CoMMingle Adds Google+ Service to Enhance Hotels' Social Media Strategies / February 2012

Online Guest Reviews Gaining Momentum; Independent Hotels Now Validating Comments, Controlling Reputations with Online Tool / January 2012

The Wilshire Grand Hotel Raving about Lodging Interactive's Guest Review System / January 2012

Lodging Interactive, CoMMingle Capitalizing on 10 Years of Success / January 2012

Lodging Interactive Podcast Reveals What's Hot in Social Media & Marketing / January 2012

Lodging Interactive Offers 5 Tips to Making Web Strategies Fresh; With the recent roll-out of Google's Freshness Update, hotels can maintain a high search ranking if they follow five steps outlined by hospitality's social media marketing agency / January 2012

Hotels Collect Guest Reviews From Facebook / November 2011

Lodging Interactive Wins Travel Weekly's Magellan & W3 Awards For Excellence / October 2011

Hotel Social Media Engagement Perspective / Richard Walsh / October 2011

New Guest Review System For Hospitality - Industry First / October 2011

Lodging Interactive To Unveil New Guest Review System / October 2011

Lodging Interactive Releases HotelCast2.0 Podcast Archives / September 2011

The Value Of Hotel Guest Reviews By Lodging Interactive / August 2011

Lodging Interactive Wins Top Honors at 2011 Interactive Media Awards Winning Multiple Design Awards / June 2011

Lodging Interactive Launches Chatter Guard For Restaurant Industry; Chatter Guard To Provide Service Attribute Scoring With Human Review Process To Restaurants / June 2011

Lodging Interactive Launches Brand Field Marketing Services / May 2011

Lodging Interactive Partners With The State of Georgia / May 2011

Lodging Interactive Advises: What Does Google+1 Mean For Hotels / April 2011

Lodging Interactive Launches Display Remarketing Program / April 2011

Lodging Interactive Launches Turn-Key Mobile SMS Text Messaging Services / March 2011

Attention Hoteliers - Beware Of Virus Worms Spreading Through Free URL Shortening Services / January 2011

CoMMingle by Lodging Interactive Introduces Its Social Media Connector Toolbar for Hotels / January 2011

CoMMingle by Lodging Interactive Rolls Out Facebook Social Media Marketing Applications for Hotels / January 2011

Comprehensive Social Media Monitoring Tool For Hotels Only $39.95 / November 2010

Lodging Interactive Recognized by International Academy of Visual Arts / November 2010

Search Marketing Service Enables Chain Hotels To Create Optimized Customized Landing Pages For SMERF Markets / October 2010

Lodging Interactive Captures Multiple Web Site Design Awards From Web Marketing Association / October 2010

Lodging Interactive Wins Design Honors at 2010 Travel Weekly Magellan Awards, Winning Multiple Design Awards / September 2010

Chatter Guard Social Media Monitor Report - August 2010 - Is Released / September 2010

Link2Brand Empowers Branded Hotels To Manage Their Own Marketing Campaigns – No Website Needed / September 2010

Guest Satisfaction - July 2010 Chatter Guard Benchmark Report Is Released /August 2010

Guest Satisfaction - June 2010 Chatter Guard Benchmark Report Is Released / July 2010

CoMMingle Offers Free Social Media Marketing Audit / July 2010

Full Service Social Media Marketing Agency For Hospitality Is Launched / June 2010

Guest Satisfaction - May 2010 Chatter Guard Benchmark Report Is Released / June 2010

A Whole Lot of Like: What Facebook's "Like" Button Can do For Hospitality Brands / May 2010

Guest Satisfaction - April 2010 Chatter Guard Benchmark Report Is Released / May 2010

Guest Satisfaction - March 2010 Chatter Guard Benchmark Report Is Released / May 2010

Lodging Interactive Launches Chatter Guard Lite Social Media Sentiment Monitoring For Hotels / April 2010

Guest Satisfaction - February 2010 Chatter Guard Benchmark Report Is Released / March 2010

WARNING TO HOTELS... Don't Use Free Link Shortening Services in Your Marketing / March 2010

Lodging Interactive Enables ROI tracking of Facebook & Twitter Hotel Bookings / February 2010

Measuring Your Hotel's Online Reputation By Service Attributes / February 2010

Hotel Social Media Perspective / February 2010

Hotels Book More Government Business With Innovative Link2Brand Service / January 2010 

Guest Satisfaction - December 2009 Chatter Guard Benchmark Report Is Released / January 2010

Google Real Time Search Integration & Hotel Social Media Marketing / January 2010

Why Your Hotel Should NEVER USE TinyURL to Redirect Links / December 2009

Guest Satisfaction - October 2009 Chatter Guard Benchmark Report Is Released / November 2009

Lodging Interactive Offers Turn-Key Mobile Websites For Hotels / November 2009

How to Handle Google Maps Mixups / October 2009

Guest Satisfaction - September 2009 Chatter Guard Benchmark Report Is Released / October 2009

Introducing: CoMMingle Social Media Marketing Agency for Hospitality / September 2009
.
..

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome | Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.