News for the Hospitality Executive |
Sabre Hospitality Solutions Releases Innovative New Version
SOUTHLAKE,
Texas, March 5, 2012 – Sabre
Hospitality Solutions Guest Connect Booking Engine was released in 2008
and
quickly became the hotel booking engine by which all booking engines
were judged. With thousands hotels using Guest Connect to
generate
almost USD two billion in room revenue last year, the designers and
developers
at Sabre Hospitality Solutions had an abundance of experience along
with true customer
feedback to draw from when working on its most recent
re-design.
“Consumers today are presented with increasing choices online. In many cases, the research and booking experience can be overwhelming and confusing,” commented Kristie Goshow, vice president of marketing for Sabre Hospitality Solutions. “The new comparison shopping feature along with some other usability items like sorting and filtering provide a truly rich but simple user journey, thereby helping hoteliers increase sales from their branded websites.” Referred to as Guest Connect Flex, the newest version utilizes all of the original merchandising functionality like promotional pricing, dynamic packaging and itinerary bookings but adds a new streamlined layout. In-depth market research and usability studies resulted in new features such as comparison shopping, enhanced image galleries with larger photos and “share with” tags to enhance the user experience. As part of Sabre’s SynXis Central Reservation System (CRS), Guest Connect allows for easy management of room and rate distribution. Embedded tracking tools make it easy to measure ROI for all of your online marketing campaigns. Other innovative features of Guest Connect Flex include:
About Sabre Hospitality Solutions Sabre Hospitality Solutions provides technology solutions to the global hospitality industry. A leading Software-as-a-Service business, its reservations system, marketing and distribution software, and Internet Marketing and e-business solutions are used by more than 12,000 hotel properties around the world, generating more than $12 billion in revenue each year for its customers. For more information, please visit http://www.sabrehospitality.com. |
Contact: Kim Blackmon Media Relations Sabre Hospitality Solutions Tel: +1-817-368-5402 Email: [email protected] |