Hotel Online  Special Report
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Website Form and Function: It Is Possible to Achieve Both
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E-site Marketing, winners of Nine Web Awards, also delivers impressive results
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BETHESDA, Maryland 01 October – E-site Marketing, the Sabre Holdings premier internet marketing company specializing in online business solutions exclusively for the hospitality industry was recently awarded 9 awards by the Web Marketing Association in the categories of Hotel and Lodging, Restaurant and Travel; the highest number awarded to any company in these categories.  While the outstanding website design is evident at first glance, E-site Marketing also shows outstanding performance when measured by e-marketing Key Performance Indicators.  To measure this performance, websites are benchmarked against their pre-redesign statistics on several metrics such as Website Traffic Growth, Visitor-to-Look and Look-to-Book Ratio, Revenue-Per-Visitor and Return on Investment.  E-site Marketing’s proprietary tracking tool RezTrack® was a key component in making these pre/post measurements possible.

“We are very excited to be recognized by the Web Marketing Association for our website design work,” said Felix Laboy, President of E-site Marketing.  “And we are equally as proud of the results that our websites achieve for our customers through our proven Internet marketing programs.  Our goal is to provide a high Return on Investment to our customers and our results really speak for themselves.”

Royal Palms Resort and Spa www.royalpalmshotel.com, winner in the Outstanding Website category saw an increase of 40% in Visitor-to-Look ratio, a major objective of the redesign and an indicator that the site more effectively drives visitors to the booking engine and push marketing elements.  This improved efficiency resulted in over $0.25 in revenue per website visitor, a 25% increase over the previous website.

“In addition to a website that reflects the Royal Palms Resort and Spa experience, our goal was to ensure our site increased guestroom bookings and revenue,” commented Greg Waters, Director of Sales and Marketing for Royal Palms Resort and Spa.  “E-site Marketing doesn’t just design websites, they are true experts and partners in the field of Internet marketing and we are seeing the benefits of their industry knowledge and unique approach to helping us achieve our online objectives with both our website and booking engine.”

The Broadmoor, www.broadmoor.com, winner in the Standard of Excellence category, is seeing over 30% increases in monthly traffic volumes largely attributable to a more effectively optimized site.  The new and improved information architecture and optimized content has resulted in higher Search Engine rankings for more keywords and search terms.  The new site is able to better leverage the long tail of search, evidenced by an increase of over 100% in the number of unique search terms (over 6,500 per month) bringing visitors to the website each month. 

“Our success with E-site Marketing has proven that Search Engine Optimization and Marketing is not a ‘casual endeavor’ but an ongoing process that needs regular attention,” said John Washko, Vice President, Sales and Marketing at The Broadmoor.  “We are confident this partnership will continue to grow both our website traffic and conversion percentages.”

E-site Marketing’s other award-winning sites include:


About E-site Marketing
E-site Marketing, a Sabre Holdings company, located in Bethesda, MD, specializes in creating E-business solutions exclusively for the hospitality industry. The company's unique approach to building successful online marketing programs combines hospitality expertise, innovative Internet marketing techniques and an emphasis on return on investment. For more information on E-site Marketing and its products and services, please call 301-986-9566 ext. 37, email information@esitemarketing.com or visit our website at www.esitemarketing.com.

Sabre Holdings connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry.  More information is available at http://www.sabre-holdings.com.

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Contact:

SynXis
Carol Levitt
(301) 960-4428
Carol.levitt@synxis.com

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SynXis Offers Online Activity Scheduling with Nirvana Technology; SynXis and Nirvana booking engines connect to form real-time scheduling system / June 2006
SynXis to Unveil a Major Upgrade to the RedX Distribution Management System at HITEC; Release continues a year of tremendous growth in customers and offerings / June 2006
SynXis Announces New Enhanced Revenue Management Services; Furthers customer ability to drive distribution via the RedX System / June 2006
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SynXis Makes Executive Appointments with Two Industry Veterans; Kim Tisdale and Laura Brouk join SynXis to address customer needs and rapid growth / May 2006
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Millennium & Copthorne Hotels to Switch to SynXis / June 2005
SynXis and E-site Marketing Establish New Marketing Relationship / June 2005
SynXis RedX Distribution Management System Gains Momentum and Customer Approval / June 2005
SynXis Reaches 7,000 Properties on its Reservation & Distribution Management System / June 2005
Larkspur Hospitality Selects SynXis Distribution Management Products and Services / May 2005
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SynXis Enhances its Commitment to Account & Revenue Management Services with New Hires Worldwide / June 2004
SynXis Chosen by Industry Veteran; Sheri Bender to Join Strong Sales Team at SynXis / May 2004
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SynXis and hubX Announce Merger of Companies and Technology / January 2004
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Affinia Hotel Group to Increase Revenue Through SynXis' IDS Connectivity / October 2003
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Industry Veteran Kathy Kettle to Lead the Synxis® Sales Team / May 2003
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Destination Hotels & Resorts Hits Record GDS Transactions After Switching to Synxis / February 2003
SynXis Names Starwood Veteran as COO and Vice President of Marketing and Sales / January 2003
SynXis® Appoints Two Industry Veterans to Board of Directors; John Russell and Larry Hough / November 2002
SynXis® Announces System Enhancements at HITEC New Features Allow Hotels to Strengthen Relationships with Travel Agents / June 2002
The Aladdin Resort & Casino Selects SynXis Agent® to Increase GDS Functionality and Web Site Bookings / April 2002 
SynXis Agent® Increases Design Hotels' Reservations 30 Percent / March 2002 
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SynXis Provides Internet - Base Hotel Reservation Management and Distribution to MeriStar Hotels & Resorts / Feb 2001 
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