Hotel Online  Special Report
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 Holistic Approach to Revenue Management Equates to Real Dollars & Sense
for SynXis Customers 
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SynXis vice president publishes revenue management textbook to help educate
future generations of hoteliers
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SOUTHLAKE, Texas, 17 April – SynXis, the Sabre Holdings business that provides hotel distribution and Internet marketing services globally, announced today the publication of a revenue management textbook co-authored by Trevor Stuart-Hill, the Vice President of Accounts and Revenue Management, “An Introduction to Revenue Management: Principles and Practices for the Real World.”   Trevor’s twenty years in hospitality, fourteen dedicated to revenue management, have fueled the growth of SynXis’ revenue management consulting services where customers, on average, experience 6 – 20 percent growth in revenue after implementing the programs.

After identifying a need for a practical revenue management and pricing resource, Kimberly Tranter, Assistant Professor and Lead Faculty Lodging for The Hospitality College at Johnson & Wales University, tapped Stuart-Hill’s expertise to help structure an emerging course in hospitality management. The book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry.  One chapter looks at trends and even attempts to forecasts the future evolution of this important new field. 

Stuart-Hill brings his knowledge and skill-set to SynXis and its customers by offering different levels of revenue management consulting to complement the distribution technology and online marketing services being used by SynXis hotel customers. 

“The lines between the disciplines of Internet marketing, distribution, revenue management and customer relationship management are beginning to blur,” said Stuart-Hill, who also serves as chair of HSMAI’s Travel Internet Marketing Special Interest Group.  “Smart organizations will take a holistic approach to defining a strategy that will encompass these disciplines. They will also cultivate in-house expertise through the encouragement of education amongst those who are charged with responsibility in these key areas.” 

The SynXis CRS, RedX, offers many basic and advanced revenue management features including:  Best Available Rate, Hurdle Rates, Promotional Pricing and a Property Connect interface between RedX and several automated Revenue Management Systems.  However, SynXis understands that many properties, especially those not ready for full automation, do not have the resources needed to be diligent about revenue management disciplines and are unable to utilize the RedX tools to gain the maximum benefit.  The SynXis Revenue Management Consulting services take into consideration all channels of distribution and incorporate the holistic approach that Stuart-Hill believes is necessary to compete in today’s marketplace.  SynXis services range from a one-time consultation to a full-time Revenue Management Professional. 

“I need to wear many hats to get my job done, but with the SynXis Revenue Management services I can relax and trust that all of my online rates are in parity,” said Cathy Balestriere, General Manager, Cranes Beach House in DelRay, Florida.  “SynXis has given us a means to information and strategy that we would not be able to afford on our own and we have seen our revenue increase by 6% since working with SynXis.”

Stuart-Hill’s textbook, published by Prentice Hall, is being used at Colleges and Universities around the globe and is available for purchase http://www.mypearsonstore.com/bookstore/product.asp?isbn=0131885898.

About SynXis® 
SynXis, a Sabre Holdings company, provides distribution and Internet marketing services and technology for hotels around the world.  SynXis connects hotels with their guests through increased exposure via all channels including GDS, third party travel sites and the hotel’s own website.  SynXis operates full-service global call centers offering private label reservation services.   SynXis is the technology source for thousands of hotels, resorts, and destinations, including: Harrah's, Interstate Hotels & Resorts, Millennium Copthorne, Destination Hotels & Resorts, Shangri-la Hotels & Resorts and Jumeirah Hotels. 

SynXis' corporate headquarters is in Southlake, Texas, with offices in Denver, Boston, Amsterdam, Singapore and Montevideo. For more information on SynXis and its products, please call +1-682-606-4000, e-mail info@synxis.com, or visit our Web site at www.synxis.com.

Sabre Holdings connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry.  More information is available at http://www.sabre-holdings.com.

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Contact:

SynXis
Carol Levitt
(301) 960-4428
Carol.levitt@synxis.com

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Ameritel Inns Chooses SynXis; Properties will use RedX® to manage all distribution channels / May 2007
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Sage Hospitality Resources Moves All Independent Properties to SynXis; Leading Management Company utilizes the RedX Distribution Management System to offer Full Distribution and Revenue Management capabilities to their portfolio / July 2006
SynXis Offers Online Activity Scheduling with Nirvana Technology; SynXis and Nirvana booking engines connect to form real-time scheduling system / June 2006
SynXis to Unveil a Major Upgrade to the RedX Distribution Management System at HITEC; Release continues a year of tremendous growth in customers and offerings / June 2006
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SynXis Makes Executive Appointments with Two Industry Veterans; Kim Tisdale and Laura Brouk join SynXis to address customer needs and rapid growth / May 2006
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SynXis Enhances its Commitment to Account & Revenue Management Services with New Hires Worldwide / June 2004
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Empire Hotel Group Selects SynXis Services and Technology to Increase Reservations at their New York Properties / April 2004
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JRK Hosptiality Group Adds Two New York Properties to the SynXis Reservation Management System / February 2004
SynXis and hubX Announce Merger of Companies and Technology / January 2004
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