Hotel Online  Special Report
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 SynXis Provides Dynamic Pricing by Integrating with
IDeaS V5i™ Revenue Management Solution
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RedX® Property Connect enables hotels to set Best Available Rate
using arrival date and length of stay from IDeaS V5i™
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MINNEAPOLIS, MN AND SOUTHLAKE, TX – APRIL 04, 2007 – IDeaS, the leading provider of hospitality revenue optimization solutions and one of America’s fastest growing technology companies, and SynXis, the Sabre Holdings company that provides reservation distribution technology globally, announce the completion and joint certification of integration between SynXis’ RedX Distribution Management System and the IDeaS V5i™ revenue optimization solution.  Both ASP solutions are true Web-native products giving this interface the unique advantage of operating directly from one system to the other without the need of any additional software at the property.

The successful completion and deployment of the integration ensures that users of RedX benefit not only from IDeaS’ industry-proven Last Room Value revenue management control, but also its industry standard-setting Best Available Rate pricing decisions. IDeaS’ dynamic pricing is sent to RedX by arrival date and by length of stay, giving hotels complete control to optimize their revenue.

“SynXis is an ideal technology partner. They have a solid track record in delivering state-of-the-art applications and business solutions to the industry,” said Linda Hatfield, IDeaS vice president, product management. “By working together, we enhance the value of our respective for our joint clients.” 

Tom Murray, vice president of technology for SynXis, affirms:  “The IDeaS V5i ASP solution is a perfect fit for RedX.  It supports our goal of enabling our customers to choose the best-of-breed vendors and seamlessly integrating the functionality with ours.  Dynamic pricing is a powerful tool and we are thrilled to be able to offer it to our customers with this interface.”

About SynXis

SynXis, a Sabre Holdings company, enables hotels to maximize revenue and reduce costs through innovative, market-driven technology combined with outstanding customized support. The RedX® Distribution Management System, at the solution's core, empowers hotel operators to consolidate and manage hotel inventory from all sources -- seamless GDS connectivity, popular Internet travel sites, private-label central reservations systems, and full-service hotel Web sites. It also helps hotels build revenue by enabling them to independently manage each distribution channel from one easy-to-use control center.  SynXis operates full-service call centers in North and South America offering private label reservation services to hotels around the world.   SynXis is the technology source for more than 8,400 hotels, bed and breakfasts, resorts, and destinations, including, Harrah's, Interstate Hotels & Resorts, Millennium Copthorne, Destination Hotels & Resorts, and Jumeirah Hotels. 

SynXis' corporate headquarters is in Southlake, Texas, with offices in Denver, Boston, Amsterdam, Singapore and Montevideo. For more information on SynXis and its products, please call +1-682-606-4000, e-mail info@synxis.com, or visit our Web site at www.synxis.com.

Sabre Holdings connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry.  More information is available at http://www.sabre-holdings.com.

About IDeaS

Integrated Decisions and Systems, Inc. (IDeaS) is the leading provider of hospitality focused pricing and revenue optimization solutions. IDeaS products offer award-winning technical innovation paired with unsurpassed personalized support. Our products are specifically designed to provide hoteliers with a clear vision to their data, thereby giving them greater control over their business. 

IDeaS primary market focus is the global hospitality industry. The Company’s clients include some of the most-prestigious companies in the world, including InterContinental Hotels Group, Hyatt International, Hilton International, Mandarin Oriental Hotel Group, Millennium Hotels and Resorts, Mövenpick Hotels and Resorts, Shangri-La, Kempinski, Conrad Hotels, Universal Orlando, Travelodge UK, Steigenberger Hotels and Resorts, The Venetian Resort Hotel Casino, Vail Resorts and Gaylord Entertainment properties, such as Gaylord Opryland. 

Headquartered in Minneapolis, Minnesota, IDeaS maintains global technology, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia. For more information, visit www.ideas.com or call +1 952 698 4200.

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Contact:

 Carol C. Levitt
Carol.Levitt@synxis.com
Tel: 301-960-4428

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Also See SynXis Recognizes Outstanding Customer Performance at their Annual Customer Forum in Las Vegas; Highlights of event include a vendor showcase, customer-led case studies, a travel agent panel and keynote address by Peter Yesawich / March 2007
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SynXis Hires Industry Veteran Patrick Andrès to Lead Expansion in Asia Pacific; Based in Singapore Andrès will oversee sales and operations to support growing customer base / February 2007
SynXis Generates Over $2 billion in Revenue for Hotels in 2006 While Adding Thousands of New Customers; Plans for 2007 include new product releases and a major investment in infrastructure to prepare for the continued growth in customers and transactions / January 2007
SynXis Chosen by Orient-Express Hotels for Distribution Services; Worldwide Luxury Hotel Company Switches their 35 Properties to the RedX™ Distribution Management System / January 2007
Executive Hotels & Resorts Selects SynXis As their Distribution Partner; Private Label Chain Code EI switches their 14 properties to RedX™ and gains the benefit of added technology and services / December 2006
SynXis Generates Over $2 Billion in Revenue for Hotels in 2006 While Growing to 8,400 Properties on their Systems; Record sales and new products and services fuel enormous growth for the leading CRS Provider / December 2006
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Sage Hospitality Resources Moves All Independent Properties to SynXis; Leading Management Company utilizes the RedX Distribution Management System to offer Full Distribution and Revenue Management capabilities to their portfolio / July 2006
SynXis Offers Online Activity Scheduling with Nirvana Technology; SynXis and Nirvana booking engines connect to form real-time scheduling system / June 2006
SynXis to Unveil a Major Upgrade to the RedX Distribution Management System at HITEC; Release continues a year of tremendous growth in customers and offerings / June 2006
SynXis Announces New Enhanced Revenue Management Services; Furthers customer ability to drive distribution via the RedX System / June 2006
SynXis Answers the Hospitality Industry's Interface Needs with RedX™ / June 2006
SynXis Makes Executive Appointments with Two Industry Veterans; Kim Tisdale and Laura Brouk join SynXis to address customer needs and rapid growth / May 2006
SynXis Launches Their Own Call Centers in North and South America / May 2006
SynXis Adds Hong Kong Disneyland to the RedX™Distribution Management System / April 2006
Champagne On Ice & Online, as Von Essen Combines Tradition with Technology Using the SynXis RedX™ Distribution Management System / April 2006
Groople and SynXis Announce Direct Connectivity for Group Travel / March 2006
The Peninsula Hotels Implement New Chain (PN) Code with SynXis / February 2006
Sceptre Hospitality Switches to SynXis to Drive Their Distribution / December 2005
SynXis Adds Live Tee Time Golf Packaging Capability through GolfHero Agreement / November 2005
SynXis Appoints Industry Veteran as Vice President of Sales / November 2005
SynXis Partners with Disneyland; Disneyland Resort will use the RedX™ Distribution Management System for GDS and IDS Connectivity / October 2005
Millennium & Copthorne Hotels to Switch to SynXis / June 2005
SynXis and E-site Marketing Establish New Marketing Relationship / June 2005
SynXis RedX Distribution Management System Gains Momentum and Customer Approval / June 2005
SynXis Reaches 7,000 Properties on its Reservation & Distribution Management System / June 2005
Larkspur Hospitality Selects SynXis Distribution Management Products and Services / May 2005
KSL Resorts Switches to SynXis Distribution Technology/ January 2005
The HIP Palms Casino Resort in Las Vegas Switches to SynXis for Distribution Management Services and Technology / December 2004
The SynXis Dashboard Is Selected by The Fitzpatrick Hotel Group to Enable Quick and Efficient Revenue Management / September 2004
Magnolia Hotels Choose Synxis for New Chain Code (MG) Launch / September 2004
SynXis Debuts its Next Generation Reservation System at HITEC 2004 in Dallas; Web-based, modular system includes a first-of-its-kind Dashboard / June 2004
SynXis Enhances its Commitment to Account & Revenue Management Services with New Hires Worldwide / June 2004
SynXis Chosen by Industry Veteran; Sheri Bender to Join Strong Sales Team at SynXis / May 2004
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Sonesta Chooses SynXis As its Full Reservation Management and Distribution Partner / February 2004
JRK Hosptiality Group Adds Two New York Properties to the SynXis Reservation Management System / February 2004
SynXis and hubX Announce Merger of Companies and Technology / January 2004
SynXis® and IDeaS Announce a New Way to Optimize Revenue Across All Distribution Channels / November 2003
Affinia Hotel Group to Increase Revenue Through SynXis' IDS Connectivity / October 2003
The Venetian Resort-Hotel-Casino Extends its Partnership with SynXis for an Unprecedented Five Years / September 2003
SynXis Strengthens Global Presence with the Addition of More than 900 Hotels in Europe and Asia / September 2003
Hotel Bookings On the Rise? Synxis Generates One Billion Dollars in Revenue for Their Hotels in the First Half of 2003 / July 2003
The SynXis Web-Native Call Center Solution, Voice Agent®, Gains Popularity Around the World / July 2003
New England Innkeepers Association Selects the Synxis Booking Engine / June 2003
Industry Veteran Kathy Kettle to Lead the Synxis® Sales Team / May 2003
Continued Growth at Synxis® Fuels Personnel Changes / April 2003
Destination Hotels & Resorts Hits Record GDS Transactions After Switching to Synxis / February 2003
SynXis Names Starwood Veteran as COO and Vice President of Marketing and Sales / January 2003
SynXis® Appoints Two Industry Veterans to Board of Directors; John Russell and Larry Hough / November 2002
SynXis® Announces System Enhancements at HITEC New Features Allow Hotels to Strengthen Relationships with Travel Agents / June 2002
The Aladdin Resort & Casino Selects SynXis Agent® to Increase GDS Functionality and Web Site Bookings / April 2002 
SynXis Agent® Increases Design Hotels' Reservations 30 Percent / March 2002 
SynXis Corporation Promotes Three Company Officers in Preparation for Further International and Domestic Growth / March 2002
Reservations Grow at McIntosh Inns with Synxis Book-A-Rez and GDS Connectivity / March 2002
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