Hotel Online  Special Report
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 SynXis Expands Presence in Asia-Pacific
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Opens Singapore and Hong Kong offices to support global growth
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SOUTHLAKE, Texas, 26 June � SynXis, the Sabre Holdings business that provides hotel distribution and Internet marketing services globally, continues their record growth with the expansion of their business throughout Asia Pacific.  Many SynXis customers and partners have properties throughout Asia Pacific, including The Peninsula Hotels, Mandarin Oriental, Millennium & Copthorne, Orient Express, Design Hotels and Luxe Hotels; SynXis has focused on building an infrastructure to support its growing Asia customer base.  SynXis recently opened their first Asia Pacific office in Singapore and has also added a new office in Hong Kong to house additional operations, account management, and technical support.  In addition, SynXis will be completing its global call center offering with services in Asia Pacific to complement its existing North American, South American and European locations.  

�SynXis is committed to expansion in Asia Pacific and has made significant investments in the product and organization to ensure we have a comprehensive solution for hotels and chains in this region,� said Scott Alvis, president and general manager of SynXis.  �The SynXis RedXplatform supports all international currencies and is also able to accommodate all Asian languages.  The current booking engine is available in Japanese, both Simplified and Traditional Chinese, and Korean.  In 2008 the RedX Control Center will be translated into Japanese and Simplified Chinese.  SynXis is also actively engaging local PMS vendors and local online travel agents to ensure the service offering meets the needs of local hotels.� 

�SynXis has a strong customer base in North America and Europe and has been extremely well received in the Asia Pacific region,� said Patrick Andres, managing director of SynXis Asia Pacific. �We�re committed to providing leading technology and service to our Asian customers. One example of our technology in action is the SynXis booking engine in Japanese language which is now in use by the newly opened Peninsula Hotel in Tokyo.� 

To increase awareness throughout China, SynXis has just signed a major reseller, Hotel Marketing Consulting Company (HMCC), based in Beijing. HMCC is a marketing and consulting company focused on hotels� global distribution services and direct marketing and has relationships with nearly 1,000 of China�s independent hotels.

�SynXis continues to invest in ways that can help our customers realize year over year growth from all electronic distribution channels,� said Scott Alvis, president and general manager of SynXis.  �Everything from our new product offerings like the Guest Connect booking engine and Channel Connect (direct connects to third party travel sites), to our new services like Revenue Management Consulting and Internet Marketing is focused on helping our customers achieve their global expansion goals.�

About SynXis® 
SynXis, a Sabre Holdings company, empowers hotel operators to consolidate and manage hotel inventory from all sources -- seamless GDS connectivity, popular Internet travel sites, private-label central reservations systems, and full-service hotel Web sites. It also helps hotels build revenue by enabling them to independently manage each distribution channel from one easy-to-use control center.  SynXis operates full-service call centers in North and South America offering private label reservation services to hotels around the world.   SynXis is the technology source for thousands of hotels, bed and breakfasts, resorts, and destinations, including, Harrah's, Interstate Hotels & Resorts, Millennium Copthorne, Destination Hotels & Resorts, and Jumeirah Hotels. 

SynXis' corporate headquarters is in Southlake, Texas, with offices in Denver, Boston, Amsterdam, Singapore and Montevideo. For more information on SynXis and its products, please call +1-682-606-4000, e-mail [email protected], or visit our website at www.synxis.com.

Sabre Holdings connects people with the world�s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry.  More information is available at http://www.sabre-holdings.com.

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Contact:

SynXis
Carol Levitt
(301) 960-4428
[email protected]

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Larkspur Hospitality Selects SynXis Distribution Management Products and Services / May 2005
KSL Resorts Switches to SynXis Distribution Technology/ January 2005
The HIP Palms Casino Resort in Las Vegas Switches to SynXis for Distribution Management Services and Technology / December 2004
The SynXis Dashboard Is Selected by The Fitzpatrick Hotel Group to Enable Quick and Efficient Revenue Management / September 2004
Magnolia Hotels Choose Synxis for New Chain Code (MG) Launch / September 2004
SynXis Debuts its Next Generation Reservation System at HITEC 2004 in Dallas; Web-based, modular system includes a first-of-its-kind Dashboard / June 2004
SynXis Enhances its Commitment to Account & Revenue Management Services with New Hires Worldwide / June 2004
SynXis Chosen by Industry Veteran; Sheri Bender to Join Strong Sales Team at SynXis / May 2004
Empire Hotel Group Selects SynXis Services and Technology to Increase Reservations at their New York Properties / April 2004
Sonesta Chooses SynXis As its Full Reservation Management and Distribution Partner / February 2004
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SynXis and hubX Announce Merger of Companies and Technology / January 2004
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Affinia Hotel Group to Increase Revenue Through SynXis' IDS Connectivity / October 2003
The Venetian Resort-Hotel-Casino Extends its Partnership with SynXis for an Unprecedented Five Years / September 2003
SynXis Strengthens Global Presence with the Addition of More than 900 Hotels in Europe and Asia / September 2003
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The SynXis Web-Native Call Center Solution, Voice Agent®, Gains Popularity Around the World / July 2003
New England Innkeepers Association Selects the Synxis Booking Engine / June 2003
Industry Veteran Kathy Kettle to Lead the Synxis® Sales Team / May 2003
Continued Growth at Synxis® Fuels Personnel Changes / April 2003
Destination Hotels & Resorts Hits Record GDS Transactions After Switching to Synxis / February 2003
SynXis Names Starwood Veteran as COO and Vice President of Marketing and Sales / January 2003
SynXis® Appoints Two Industry Veterans to Board of Directors; John Russell and Larry Hough / November 2002
SynXis® Announces System Enhancements at HITEC New Features Allow Hotels to Strengthen Relationships with Travel Agents / June 2002
The Aladdin Resort & Casino Selects SynXis Agent® to Increase GDS Functionality and Web Site Bookings / April 2002 
SynXis Agent® Increases Design Hotels' Reservations 30 Percent / March 2002 
SynXis Corporation Promotes Three Company Officers in Preparation for Further International and Domestic Growth / March 2002
Reservations Grow at McIntosh Inns with Synxis Book-A-Rez and GDS Connectivity / March 2002
SynXis Provides Internet - Base Hotel Reservation Management and Distribution to MeriStar Hotels & Resorts / Feb 2001 
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