Hotel Online  Special Report
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 SynXis Awards Outstanding Achievments at its
Annual Customer Forum in Fort Worth, Texas
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Conference addresses important issues on the minds of hoteliers
today including rate parity and the use of Social Media
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SOUTHLAKE, Texas, 27 February – SynXis, the Sabre Holdings business that provides hotel distribution and Internet marketing services globally, held its third annual Customer Forum in Fort Worth, Texas, down the road from its North American headquarters the first week in February.  Customers representing over 2,500 properties around the world gathered to hear SynXis executives share their strategy and vision for the upcoming year as well as to learn about the latest trends in distribution including Revenue Management, Integration, Direct Connects and Online Marketing.  The breakout sessions addressed the important issues on the minds of those attending including:  rate parity across distribution channels, Internet bookings and controlling user-driven content with the explosion of Social Media.

At the exciting evening event held at the Texas Motor Speedway, SynXis recognized their customers for outstanding performance with the SynXis Winner’s Circle Awards.  Awards were given to those hotels or hotel groups that showed significant growth, success or innovation through one or multiple distribution channels utilizing the SynXis RedX Distribution Management System.  Winners included:

  • Best Implementation of a Custom Booking Engine – Orient Express Hotels
  • Voice Services, Best in Class – Coastal Hotel Group
  • Technology Partnership of the Year – Global Reservation Agent AG
  • Partnership for Growth – Crestline Hotels & Resorts
  • Partnership for Growth (New Customer) – ResortQuest Hawaii
  • Best Integrated Internet Marketing Strategy (Individual Property) – Ojai Valley Inn & Spa
  • Best Integrated Internet Marketing Strategy (Group) – Destination Hotels & Resorts
The Vendor Showcase was a popular part of the event where customers had the opportunity to meet with over 20 companies, which work in partnership with SynXis to help drive distribution for their properties.  Included in the showcase were travel sites like Travelocity, Expedia and Booking.com along with members of the SynXis Technology Partner Program such as IDeaS, SoftBrands and GuestWare. 

Other conference highlights include:

  • Keynote speaker, Tom Asacker, a branding guru who has written many books on the subject of “de-mystifying the brand.”  His high-energy, entertaining presentation gave everyone in the audience great insight into why people make the buying decisions they do and how a brand should be represented to the customer.
  • A panel discussion moderated by Daniel Connolly, PhD, University of Denver, School of Hotel, Restaurant, and Tourism Management included several industry consultants who held a lively debate about who in the hotel owns the customer and what place revenue management has in a hotel’s hierarchy.
“SynXis’s Customer Forum provides an excellent arena for its customers to learn about what’s new at the company and in the industry in general; it is a great use of my time,” said Mike Pratt, Vice President of Sales and Marketing for Magnolia Hotels, a longtime SynXis customer.  “The keynote speaker, Tom Asacker, was one of the best presenters I have seen in years and had the group engaged the entire time.  Kudos to SynXis for putting on such a nice event each year.”

“It’s wonderful to see so many of our customers from around the world attend our annual conference,” said Scott Alvis, President and General Manager for SynXis. “We will continue to invest in leading technology and services based on our customers’ needs and our Customer Forum is just one of the many vehicles we use to gather that insight.  It’s very energizing for our team, customers, and technology partners when we’re able to spend dedicated time together and discuss how we all improve our businesses.  We’re committed to being the world’s best hotel technology partner and working hard every day to prove that.” 

About SynXis® 

SynXis, a Sabre Holdings company, provides distribution and Internet marketing services and technology for hotels around the world.  SynXis connects hotels with their guests through increased exposure via all channels including GDS, third party travel sites and the hotel’s own website.  SynXis operates full-service global call centers offering private label reservation services.   SynXis is the technology source for thousands of hotels, resorts, and destinations, including: Harrah's, Interstate Hotels & Resorts, Millennium Copthorne, Destination Hotels & Resorts, Shangri-la Hotels & Resorts and Jumeirah Hotels. 

SynXis' corporate headquarters is in Southlake, Texas, with offices in Denver, Boston, Amsterdam, Singapore and Montevideo. For more information on SynXis and its products, please call +1-682-606-4000, e-mail info@synxis.com, or visit our Web site at www.synxis.com.

Sabre Holdings connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry.  More information is available at http://www.sabre-holdings.com.

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Contact:

SynXis
Carol Levitt
(301) 960-4428
Carol.levitt@synxis.com

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Record Number of Hoteliers Driving Business Results from SynXis Innovation; After adding seven new chain codes in 2007, SynXis now manages the most chain codes of any hotel CRS provider / January 2008
Crystal Inns Selects SynXis to Increase Online Distribution; Independent Hotel Chain using the RedX Distribution Management System as its single source of distribution / January 2008
SynXis Adds Shangri-La Hotels and Resorts to Global Customer Base; Asia Pacific's leading luxury hotel group will use RedX as its distribution solution / January 2008
E-site Marketing Wins Five Golden Click Adrian Awards Adding Up to a Total of 17 for 2007; E-site Marketing's websites continue to generate a high ROI for its customers / January 2008
New European Hotel Brand, citizenM, Launches with Integrated Online Campaign Powered by Web 2.0 and Achieves Immediate Results; Award-winning E-site Marketing partners with Dutch hotel group and creates an innovative Internet Marketing campaign yielding a high ROI / November 2007
India's Freshest Hotel Group Smells Success with SynXis; Lemon Tree Hotels to use the RedX Distribution Management System to Fuel Expansion Plans / October 2007
Mövenpick Hotels & Resorts Switches to SynXis for its Single Distribution Source; International chain will use SynXis Worldwide Call Centers for Private Label Reservation Services / October 2007
Website Form and Function: It Is Possible to Achieve Both; E-site Marketing, winners of Nine Web Awards, also delivers impressive results / October 2007
NYLO Hotels Chooses SynXis to Launch the Brand; Properties will use RedX® to manage all distribution channels / September 2007
SynXis Appoints 20-Year Industry Veteran as Vice President of Accounts and Revenue Management; Trevor Stuart-Hill, a former Destination Hotels & Resorts VP, brings expertise to SynXis's rapidly expanding customer base / August 2007
Kor Hotel Group Selects SynXis and the RedX® Distribution Management System; Acclaimed Hotel Collection to be marketed to all channels via RedX and under the YX Chain code / August 2007
SynXis Expands Presence in Asia-Pacific; Opens Singapore and Hong Kong offices to support global growth / June 2007
ResortQuest Hawaii Chooses SynXis as their Single Distribution Source; SynXis North American Call Center gears up for 150,000 calls annually / June 2007
SynXis Announces Technology Partner Program to Simplify Customers Best of Breed Systems Integration / June 2007
LodgeWorks, L.P.Chooses SynXis as Their Distribution Partner; Management company to fuel expansion using RedX® as their single image of inventory / June 2007
Sabre Holdings Acquires E-site Marketing to Build on Comprehensive Hospitality Offerings; Award winning internet marketing company to complement SynXis RedX distribution management system / June 2007
Ringhotels Experiences Consistent Growth with SynXis and Renews Long Standing Relationship; German Hotel Chain migrates 135 properties to RedX® and Benefits from International Features / May 2007
Phoenix Inn Suites Chooses SynXis as the Answer to their Distribution Needs; Regional Chain to Manage all Distribution Channels through the RedX® Distribution Management System / May 2007
SynXis Adds Travelocity® to their Growing List of Channel ConnectSM Sites; Direct connection enables properties to manage all Travelocity rates and inventory directly in RedX / May 2007
All SynXis Properties to Upgrade to the RedX Distribution Management System by July 31st; Thousands of properties will benefit from the millions of dollars invested in RedX / May 2007
Ameritel Inns Chooses SynXis; Properties will use RedX® to manage all distribution channels / May 2007
SynXis Provides Dynamic Pricing by Integrating with IDeaS V5i™ Revenue Management Solution; RedX® Property Connect enables hotels to set Best Available Rate using arrival date and length of stay from IDeaS V5i™ / April 2007
SynXis Recognizes Outstanding Customer Performance at their Annual Customer Forum in Las Vegas; Highlights of event include a vendor showcase, customer-led case studies, a travel agent panel and keynote address by Peter Yesawich / March 2007
SynXis Expands Relationship with Coastal Hotel Group to Include Call Center Services and Conversion Rates Are On the Rise; Coastal's Inns of Monterey also add RedX™ Property ConnectSM for 2-way PMS Interface with HIS Epitome / February 2007
SynXis Hires Industry Veteran Patrick Andrès to Lead Expansion in Asia Pacific; Based in Singapore Andrès will oversee sales and operations to support growing customer base / February 2007
SynXis Generates Over $2 billion in Revenue for Hotels in 2006 While Adding Thousands of New Customers; Plans for 2007 include new product releases and a major investment in infrastructure to prepare for the continued growth in customers and transactions / January 2007
SynXis Chosen by Orient-Express Hotels for Distribution Services; Worldwide Luxury Hotel Company Switches their 35 Properties to the RedX™ Distribution Management System / January 2007
Executive Hotels & Resorts Selects SynXis As their Distribution Partner; Private Label Chain Code EI switches their 14 properties to RedX™ and gains the benefit of added technology and services / December 2006
SynXis Generates Over $2 Billion in Revenue for Hotels in 2006 While Growing to 8,400 Properties on their Systems; Record sales and new products and services fuel enormous growth for the leading CRS Provider / December 2006
SynXis Adds HotelReservations.travel to the Channel Connect SM Distribution Channel; European Travel Site gives RedX™ properties exposure to travelers worldwide / October 2006
SynXis Chosen by Select Marketing Hotels to Represent the SQ Chain Code for their Portfolio of 200 Properties; Worldwide Hotel Marketing Company Switches to the RedX™ Distribution Management System to Consolidate all Booking Channels / October 2006
Rosewood Hotels & Resorts Expands Relationship with SynXis to include Call Center Services; Luxury hotel group takes advantage of the SynXis private-label voice services in South America to drive distribution for their properties around the world / September 2006
Sage Hospitality Resources Moves All Independent Properties to SynXis; Leading Management Company utilizes the RedX Distribution Management System to offer Full Distribution and Revenue Management capabilities to their portfolio / July 2006
SynXis Offers Online Activity Scheduling with Nirvana Technology; SynXis and Nirvana booking engines connect to form real-time scheduling system / June 2006
SynXis to Unveil a Major Upgrade to the RedX Distribution Management System at HITEC; Release continues a year of tremendous growth in customers and offerings / June 2006
SynXis Announces New Enhanced Revenue Management Services; Furthers customer ability to drive distribution via the RedX System / June 2006
SynXis Answers the Hospitality Industry's Interface Needs with RedX™ / June 2006
SynXis Makes Executive Appointments with Two Industry Veterans; Kim Tisdale and Laura Brouk join SynXis to address customer needs and rapid growth / May 2006
SynXis Launches Their Own Call Centers in North and South America / May 2006
SynXis Adds Hong Kong Disneyland to the RedX™Distribution Management System / April 2006
Champagne On Ice & Online, as Von Essen Combines Tradition with Technology Using the SynXis RedX™ Distribution Management System / April 2006
Groople and SynXis Announce Direct Connectivity for Group Travel / March 2006
The Peninsula Hotels Implement New Chain (PN) Code with SynXis / February 2006
Sceptre Hospitality Switches to SynXis to Drive Their Distribution / December 2005
SynXis Adds Live Tee Time Golf Packaging Capability through GolfHero Agreement / November 2005
SynXis Appoints Industry Veteran as Vice President of Sales / November 2005
SynXis Partners with Disneyland; Disneyland Resort will use the RedX™ Distribution Management System for GDS and IDS Connectivity / October 2005
Millennium & Copthorne Hotels to Switch to SynXis / June 2005
SynXis and E-site Marketing Establish New Marketing Relationship / June 2005
SynXis RedX Distribution Management System Gains Momentum and Customer Approval / June 2005
SynXis Reaches 7,000 Properties on its Reservation & Distribution Management System / June 2005
Larkspur Hospitality Selects SynXis Distribution Management Products and Services / May 2005
KSL Resorts Switches to SynXis Distribution Technology/ January 2005
The HIP Palms Casino Resort in Las Vegas Switches to SynXis for Distribution Management Services and Technology / December 2004
The SynXis Dashboard Is Selected by The Fitzpatrick Hotel Group to Enable Quick and Efficient Revenue Management / September 2004
Magnolia Hotels Choose Synxis for New Chain Code (MG) Launch / September 2004
SynXis Debuts its Next Generation Reservation System at HITEC 2004 in Dallas; Web-based, modular system includes a first-of-its-kind Dashboard / June 2004
SynXis Enhances its Commitment to Account & Revenue Management Services with New Hires Worldwide / June 2004
SynXis Chosen by Industry Veteran; Sheri Bender to Join Strong Sales Team at SynXis / May 2004
Empire Hotel Group Selects SynXis Services and Technology to Increase Reservations at their New York Properties / April 2004
Sonesta Chooses SynXis As its Full Reservation Management and Distribution Partner / February 2004
JRK Hosptiality Group Adds Two New York Properties to the SynXis Reservation Management System / February 2004
SynXis and hubX Announce Merger of Companies and Technology / January 2004
SynXis® and IDeaS Announce a New Way to Optimize Revenue Across All Distribution Channels / November 2003
Affinia Hotel Group to Increase Revenue Through SynXis' IDS Connectivity / October 2003
The Venetian Resort-Hotel-Casino Extends its Partnership with SynXis for an Unprecedented Five Years / September 2003
SynXis Strengthens Global Presence with the Addition of More than 900 Hotels in Europe and Asia / September 2003
Hotel Bookings On the Rise? Synxis Generates One Billion Dollars in Revenue for Their Hotels in the First Half of 2003 / July 2003
The SynXis Web-Native Call Center Solution, Voice Agent®, Gains Popularity Around the World / July 2003
New England Innkeepers Association Selects the Synxis Booking Engine / June 2003
Industry Veteran Kathy Kettle to Lead the Synxis® Sales Team / May 2003
Continued Growth at Synxis® Fuels Personnel Changes / April 2003
Destination Hotels & Resorts Hits Record GDS Transactions After Switching to Synxis / February 2003
SynXis Names Starwood Veteran as COO and Vice President of Marketing and Sales / January 2003
SynXis® Appoints Two Industry Veterans to Board of Directors; John Russell and Larry Hough / November 2002
SynXis® Announces System Enhancements at HITEC New Features Allow Hotels to Strengthen Relationships with Travel Agents / June 2002
The Aladdin Resort & Casino Selects SynXis Agent® to Increase GDS Functionality and Web Site Bookings / April 2002
SynXis Agent® Increases Design Hotels' Reservations 30 Percent / March 2002 
SynXis Corporation Promotes Three Company Officers in Preparation for Further International and Domestic Growth / March 2002
Reservations Grow at McIntosh Inns with Synxis Book-A-Rez and GDS Connectivity / March 2002
SynXis Provides Internet - Base Hotel Reservation Management and Distribution to MeriStar Hotels & Resorts / Feb 2001 
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