Hotel Online  Special Report
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 Ringhotels Experiences Consistent Growth with
SynXis and Renews Long Standing Relationship
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German Hotel Chain migrates 135 properties to RedX
and Benefits from International Features
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SOUTHLAKE, Texas, 31 May 2007 – SynXis, the Sabre Holdings business that provides hotel reservation management, distribution and technology services globally, announced today that one of the leading German hotel chains, Ringhotels, has upgraded its 135 members to the RedX Distribution Management System and extended its longstanding partnership with SynXis for three additional years.  Ringhotels has used the SynXis CRS as its single distribution platform since 2001 and during that time has seen steady growth including as much as 15% year over year increases in same store GDS transactions.  With their recent migration to RedX, Ringhotels has access to powerful features such as sophisticated channel management functionality, numerous direct connects to third party travel sites with the RedX Channel ConnectSM product, dynamic packaging, multi-currency capabilities, a multi-language booking engine and a German language version of the RedX Control Center.

In addition to using RedXfor GDS distribution (under the RX Chain code), Ringhotels uses RedX to distribute their inventory to popular consumer travel sites and to power bookings made through their own website (www.ringhotels.de).  Ringhotels also uses Voice Agent, the RedXcall center platform, for their own reservation centers giving the hotel chain a true single image of inventory.

“Our properties are extremely pleased with the move to RedX.  Hotel managers have complimented the system’s ease of use which enables us to successfully gain more property participation in the electronic channels,” said Sibylle Kornexl, director of reservations for Ringhotels.  “We are also very excited about the sophisticated dynamic packaging features in RedX.  The ability to easily sell additional products and services will result in more revenue per transaction for our hotels.    We expect to see even bigger increases in our productivity this year.”

“Ringhotels was an early adopter of the SynXis technology and have played an integral part in our global expansion,” commented David Meltzer, vice president of sales for SynXis.  “To have a customer renew after six years speaks volumes of their confidence in SynXis as a partner for long-term growth.  We look forward to their continued success.”

“As an international chain it is extremely important to us to have a system that can work in multiple languages for both our property staff who manage the inventory and our guests booking through the various channels,” added Kornexl.  “SynXis has proven to truly be a global company and ensures that their technology delivers the functionality that is critical to our operations.” 

Ringhotels is a German hotel association that comprises about 140 charming hotels of the 4 to upper 3-star categories.  Ringhotels hosts take pride in pampering their guests with high standards of quality, attentive service and excellent cuisine. “Personal, heartfelt hospitality” best describes the Ringhotels philosophy. Ringhotels’ members are convinced that superior quality, a personal touch, intimate atmosphere and traditional hospitality are values that should be carefully cultivated. 

SynXis products and services enable hotels to maximize revenue and reduce costs through innovative technology combined with reliable and proven support. RedX, at the solution’s core, is a web-based distribution management system that enables property managers to distribute their inventory across all channels easily and efficiently.  It provides connectivity to the GDSs, third party travel site and directly to guest via the website booking engine.  This fall SynXis will release a new booking engine, Guest ConnectSM, which has been developed after more than a year of market research, customer feedback and usability testing.  SynXis also provides complementary services such as Revenue Management consulting, GDS and Travel Agent Marketing Programs and a full service private-label call center.

About SynXis® 

SynXis, a Sabre Holdings company, empowers hotel operators to consolidate and manage hotel inventory from all sources -- seamless GDS connectivity, popular Internet travel sites, private-label central reservations systems, and full-service hotel Web sites. It also helps hotels build revenue by enabling them to independently manage each distribution channel from one easy-to-use control center.  SynXis operates full-service call centers in North and South America offering private label reservation services to hotels around the world.   SynXis is the technology source for thousands of hotels, bed and breakfasts, resorts, and destinations, including, Harrah's, Interstate Hotels & Resorts, Millennium Copthorne, Destination Hotels & Resorts, and Jumeirah Hotels. 

SynXis' corporate headquarters is in Southlake, Texas, with offices in Denver, Boston, Amsterdam, Singapore and Montevideo. For more information on SynXis and its products, please call +1-682-606-4000, e-mail info@synxis.com, or visit our Web site at www.synxis.com.

Sabre Holdings connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry.  More information is available at http://www.sabre-holdings.com.

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Contact:

 Carol C. Levitt
Carol.Levitt@synxis.com
Tel: 301-960-4428

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SynXis Adds Travelocity® to their Growing List of Channel ConnectSM Sites; Direct connection enables properties to manage all Travelocity rates and inventory directly in RedX / May 2007
All SynXis Properties to Upgrade to the RedX Distribution Management System by July 31st; Thousands of properties will benefit from the millions of dollars invested in RedX / May 2007
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SynXis Recognizes Outstanding Customer Performance at their Annual Customer Forum in Las Vegas; Highlights of event include a vendor showcase, customer-led case studies, a travel agent panel and keynote address by Peter Yesawich / March 2007
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SynXis Chosen by Select Marketing Hotels to Represent the SQ Chain Code for their Portfolio of 200 Properties; Worldwide Hotel Marketing Company Switches to the RedX™ Distribution Management System to Consolidate all Booking Channels / October 2006
Rosewood Hotels & Resorts Expands Relationship with SynXis to include Call Center Services; Luxury hotel group takes advantage of the SynXis private-label voice services in South America to drive distribution for their properties around the world / September 2006
Sage Hospitality Resources Moves All Independent Properties to SynXis; Leading Management Company utilizes the RedX Distribution Management System to offer Full Distribution and Revenue Management capabilities to their portfolio / July 2006
SynXis Offers Online Activity Scheduling with Nirvana Technology; SynXis and Nirvana booking engines connect to form real-time scheduling system / June 2006
SynXis to Unveil a Major Upgrade to the RedX Distribution Management System at HITEC; Release continues a year of tremendous growth in customers and offerings / June 2006
SynXis Announces New Enhanced Revenue Management Services; Furthers customer ability to drive distribution via the RedX System / June 2006
SynXis Answers the Hospitality Industry's Interface Needs with RedX™ / June 2006
SynXis Makes Executive Appointments with Two Industry Veterans; Kim Tisdale and Laura Brouk join SynXis to address customer needs and rapid growth / May 2006
SynXis Launches Their Own Call Centers in North and South America / May 2006
SynXis Adds Hong Kong Disneyland to the RedX™Distribution Management System / April 2006
Champagne On Ice & Online, as Von Essen Combines Tradition with Technology Using the SynXis RedX™ Distribution Management System / April 2006
Groople and SynXis Announce Direct Connectivity for Group Travel / March 2006
The Peninsula Hotels Implement New Chain (PN) Code with SynXis / February 2006
Sceptre Hospitality Switches to SynXis to Drive Their Distribution / December 2005
SynXis Adds Live Tee Time Golf Packaging Capability through GolfHero Agreement / November 2005
SynXis Appoints Industry Veteran as Vice President of Sales / November 2005
SynXis Partners with Disneyland; Disneyland Resort will use the RedX™ Distribution Management System for GDS and IDS Connectivity / October 2005
Millennium & Copthorne Hotels to Switch to SynXis / June 2005
SynXis and E-site Marketing Establish New Marketing Relationship / June 2005
SynXis RedX Distribution Management System Gains Momentum and Customer Approval / June 2005
SynXis Reaches 7,000 Properties on its Reservation & Distribution Management System / June 2005
Larkspur Hospitality Selects SynXis Distribution Management Products and Services / May 2005
KSL Resorts Switches to SynXis Distribution Technology/ January 2005
The HIP Palms Casino Resort in Las Vegas Switches to SynXis for Distribution Management Services and Technology / December 2004
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Magnolia Hotels Choose Synxis for New Chain Code (MG) Launch / September 2004
SynXis Debuts its Next Generation Reservation System at HITEC 2004 in Dallas; Web-based, modular system includes a first-of-its-kind Dashboard / June 2004
SynXis Enhances its Commitment to Account & Revenue Management Services with New Hires Worldwide / June 2004
SynXis Chosen by Industry Veteran; Sheri Bender to Join Strong Sales Team at SynXis / May 2004
Empire Hotel Group Selects SynXis Services and Technology to Increase Reservations at their New York Properties / April 2004
Sonesta Chooses SynXis As its Full Reservation Management and Distribution Partner / February 2004
JRK Hosptiality Group Adds Two New York Properties to the SynXis Reservation Management System / February 2004
SynXis and hubX Announce Merger of Companies and Technology / January 2004
SynXis® and IDeaS Announce a New Way to Optimize Revenue Across All Distribution Channels / November 2003
Affinia Hotel Group to Increase Revenue Through SynXis' IDS Connectivity / October 2003
The Venetian Resort-Hotel-Casino Extends its Partnership with SynXis for an Unprecedented Five Years / September 2003
SynXis Strengthens Global Presence with the Addition of More than 900 Hotels in Europe and Asia / September 2003
Hotel Bookings On the Rise? Synxis Generates One Billion Dollars in Revenue for Their Hotels in the First Half of 2003 / July 2003
The SynXis Web-Native Call Center Solution, Voice Agent®, Gains Popularity Around the World / July 2003
New England Innkeepers Association Selects the Synxis Booking Engine / June 2003
Industry Veteran Kathy Kettle to Lead the Synxis® Sales Team / May 2003
Continued Growth at Synxis® Fuels Personnel Changes / April 2003
Destination Hotels & Resorts Hits Record GDS Transactions After Switching to Synxis / February 2003
SynXis Names Starwood Veteran as COO and Vice President of Marketing and Sales / January 2003
SynXis® Appoints Two Industry Veterans to Board of Directors; John Russell and Larry Hough / November 2002
SynXis® Announces System Enhancements at HITEC New Features Allow Hotels to Strengthen Relationships with Travel Agents / June 2002
The Aladdin Resort & Casino Selects SynXis Agent® to Increase GDS Functionality and Web Site Bookings / April 2002 
SynXis Agent® Increases Design Hotels' Reservations 30 Percent / March 2002 
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SynXis Provides Internet - Base Hotel Reservation Management and Distribution to MeriStar Hotels & Resorts / Feb 2001 
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