First African reseller takes advantage of SynXis’ superior Internet marketing products
and connects African luxury experiences to travel agents worldwide
SOUTHLAKE, Texas, and LONDON, UK, 10 March – SynXis, the Sabre Holdings business that provides complete hotel distribution and Internet marketing services globally, announced today the signing of its first African reseller, Journey Kenya. This further expands SynXis’ global footprint by making it possible for hotels and lodges in Kenya using the SynXis RedX Distribution Management System to be available to over 600,000 travel agents worldwide.
In addition to gaining access to the global distribution systems (GDS), Journey Kenya will take advantage of SynXis’ comprehensive Internet marketing products to capture the fastest growing consumer segment which books holidays online. Through SynXis, Journey Kenya offers Kenyan hotels exposure on the world’s leading Internet travel sites such as Travelocity, Orbitz, Priceline, Hotwire, Opodo and Expedia as well as the ability to be booked directly through Journey Kenya’s own portal (www.journeykenya.com). The Journey Kenya portal is the first African travel site to use SynXis’ Channel Connect technology, which allows their customers to seamlessly connect directly to their site.
Journey Kenya is the leading booking and online payment service in Kenya. Journey Kenya features stunning photography of Kenyan hotels and provides Kenyan hotels and lodges with a formidable and quickly growing web presence. The company has also recently launched a sister company, Samadari, which will work with SynXis to connect hotels in Tanzania, Uganda, Rwanda, Burundi, and Zambia to customers globally.
At the agreement signing ceremony, Gateri Kinuthia, CEO Journey Kenya said, “With over 70 percent of travellers planning their holidays through the Internet, connecting Kenya to the world through SynXis will bring Kenya’s world-leading tourism product to more travellers than ever worldwide. “
Hotel operators will also be able to process online bookings on their own hotel web site as well as have the ability to create bespoke packages and promotions that they can publicise globally through SynXis. By managing rates and availability through RedX, hoteliers gain the benefit of having one easy-to-use system to distribute to multiple channels, thus increasing their exposure.
“SynXis continues to break ground in emerging markets around the world and we are very excited to offer our services through Journey Kenya as our partner in this important region” said David Meltzer, vice president of Global Sales for SynXis. “We believe that selling African holidays online has enormous potential and we look forward to growing together. SynXis continues to invest in its products and services to ensure it remains the partner of choice throughout the world.”
Synxis’ parent company, Sabre, is also looking to launch solutions in Kenya later this year, providing agency and corporate solutions to the market.
SynXis, a Sabre Holdings company, provides complete distribution and Internet marketing services and technology for hotels around the world. SynXis connects hotels with their guests through increased exposure via all channels including GDS, third party travel sites and the hotel’s own website. SynXis operates full-service global call centers offering private label reservation services. SynXis is the technology source for thousands of hotels, resorts, and destinations, including: Harrah's, Interstate Hotels & Resorts, The Peninsula Hotels & Resorts, Millennium Copthorne, Destination Hotels & Resorts, Shangri-la Hotels & Resorts and Jumeirah Hotels.
SynXis' corporate headquarters is in Southlake, Texas, with offices in Denver, Boston, Amsterdam, Singapore and Montevideo. For more information on SynXis and its products, please call +1-682-606-4000, e-mail email@example.com, or visit our Web site at www.synxis.com.
Sabre Holdings connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. More information is available at http://www.sabre-holdings.com.
About Journey Kenya and Samadari
Journey Kenya and Samadari are sister companies operating in six African countries, providing online payment and booking services for luxury and boutique hotels. Journey Kenya has the most comprehensive selection of diverse Kenyan properties on the Internet, creating a formidable presence for Kenyan hotels. 'Samadari,' means a traditional Swahili bed. Samadari will enable discerning travelers to book and pay for the best beds across six African countries online.
Journey Kenya and Samadari are headquartered in London, United Kingdom. For more information on Journey Kenya and Samadari, please call +44-2075810890, e-mail firstname.lastname@example.org or email@example.com , or visit our Web sites, www.journeykenya.com and www.samadari.com.
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