Hotel Online  Special Report


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SynXis Chosen by Select Marketing Hotels to Represent
the SQ Chain Code for their Portfolio of 200 Properties
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Worldwide Hotel Marketing Company Switches to the RedX™ Distribution
Management System to Consolidate all Booking Channels
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SOUTHLAKE, Texas, 17 October – SynXis, the Sabre Holdings (NYSE:TSG) business that provides reservation management, distribution and technology services for hotels around the world, announced today that Select Marketing Hotels, the European marketing company representing 200 hotels worldwide, has switched all of their properties, including the Eazires Hotelreservations group, to the RedX Distribution Management System in order to consolidate the management of all channels including GDS, IDS, CRO, and bookings coming from their own website.  RedX connects their properties to thousands of travel agents and millions of consumers shopping online; properties are represented under the SQ chain code.

Founded in 1992 by Monique Backes and Ron Scholtens, Select Marketing Hotels and Eazires Hotelreservations market their customers worldwide by offering a combination of innovative technologies and cost effective tools.    By managing all distribution through the RedX Control Center, Select Marketing Hotels is able to reduce the number of extranets being managed resulting in a tremendous time savings.  In addition to the consolidation, Select Marketing Hotels sites system flexibility and ease of use as contributing factors in making the decision to switch:

“We switched to SynXis and RedX to bring the GDSs, interfaces to third Party websites such as hotel.de and bookings from our own Website platform, together under one roof,” commented Monique Backes, Managing Director, Select Marketing Hotels.  “The clear layout, flexibility and simple handling of RedX captured our interest as it enables us to now offer more support to our hotel customers.”

“After a very thorough systems review process we were thrilled to be chosen by Select Marketing Hotels,” said David Meltzer, Vice President of Sales for SynXis.  “Our technology combined with our international experience has proven to be a great fit and we are looking forward to this partnership.” 
  
About SynXis® 

SynXis, a Sabre Holdings company, enables hotels to maximize revenue and reduce costs through innovative, market-driven technology combined with outstanding customized support. The RedX Distribution Management System, at the solution's core, empowers hotel operators to consolidate and manage hotel inventory from all sources -- seamless GDS connectivity, popular Internet travel sites, private-label central reservations systems, and full-service hotel Web sites. It also helps hotels build revenue by enabling them to independently manage each distribution channel from one easy-to-use control center.  SynXis operates full-service call centers in North and South America offering private label reservation services to hotels around the world.   SynXis is the technology source for more than 7,800 hotels, bed and breakfasts, resorts, and destinations, including, Harrah's, Interstate Hotels & Resorts, Destination Hotels & Resorts, and Jumeirah Hotels. 

SynXis' corporate headquarters is in Southlake, Texas, with offices in Denver, Boston, Amsterdam, and Montevideo. For more information on SynXis and its products, please call +1-682-606-4000, e-mail info@synxis.com, or visit our Web site at www.synxis.com.

About Sabre Holdings Corporation

Sabre Holdings connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. Sabre Holdings supports travelers, travel agents, corporations, government agencies and travel suppliers through its companies: Travelocity, Sabre Travel Network and Sabre Airline Solutions. Headquartered in Southlake, Texas, the company has approximately 9,000 employees in 45 countries. Full year 2005 revenues totaled $2.5 billion. Sabre Holdings, an S&P 500 company, is traded on the New York Stock Exchange under the symbol TSG. More information is available at http://www.sabre-holdings.com.

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Contact:

Carol C. Levitt
Carol.Levitt@synxis.com
Tel: 301-960-4428

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