Hotel Online  Special Report


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Rosewood Hotels & Resorts Expands Relationship
with SynXis to Include Call Center Services 
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Luxury hotel group takes advantage of the SynXis private-label voice services
in South America to drive distribution for their properties around the world
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SOUTHLAKE, Texas, 06 September – SynXis, the Sabre Holdings (NYSE:TSG) business that provides reservation management, distribution and technology services for hotels around the world, announced today that longtime customer, Rosewood Hotels and Resorts has expanded their relationship to include SynXis’ international private-label call center services.  Rosewood will now manage all channels through the RedX Distribution Management System including GDS, IDS, CRO, and bookings coming from their own websites.

Rosewood Hotels and Resorts, a premier manager of ultra-luxury hotels around the world, whose properties include the famed Mansion on Turtle Creek, A Rosewood Hotel in Dallas and The Carlyle, A Rosewood Hotel in New York, is known for their focus on outstanding customer service.  Because each Rosewood property offers its guests a unique lodging experience, Rosewood believes its voice sales agents must be well versed in the unique features of each individual hotel.  SynXis is able to meet Rosewood’s need by putting all SynXis voice agents through a rigorous training curriculum, both on the properties they will sell, and also on general sales techniques and customer service.  SynXis’ “sell with heart” methodology will ensure Rosewood’s future guests receive Rosewood-quality service from the first call onwards.

“SynXis has an excellent understanding of our properties and our distribution strategies so we were thrilled when they announced they were opening their international call centers,” commented Bob Boulogne, Chief Operating Officer of Rosewood Hotels & Resorts. “By taking advantage of their South American center we are benefiting with expanded language offerings, 24/7 coverage and cost savings to us.” 

“Having Rosewood add international call center services to our existing relationship shows great confidence in our ability to deliver services that meet their high standards,” said David Meltzer, Vice President of Sales for SynXis.  “We look forward to continuing to successfully represent their world famous properties.” 

About SynXis® 

SynXis, a Sabre Holdings company, enables hotels to maximize revenue and reduce costs through innovative, market-driven technology combined with outstanding customized support. The RedX Distribution Management System, at the solution's core, empowers hotel operators to consolidate and manage hotel inventory from all sources -- seamless GDS connectivity, popular Internet travel sites, private-label central reservations systems, and full-service hotel Web sites. It also helps hotels build revenue by enabling them to independently manage each distribution channel from one easy-to-use control center.  SynXis operates full-service call centers in North and South America offering private label reservation services to hotels around the world.   SynXis is the technology source for more than 7,800 hotels, bed and breakfasts, resorts, and destinations, including, Harrah's, Interstate Hotels & Resorts, Destination Hotels & Resorts, and Jumeirah Hotels. 

SynXis' corporate headquarters is in Southlake, Texas, with offices in Denver, Boston, Amsterdam, and Montevideo. For more information on SynXis and its products, please call +1-682-606-4000, e-mail info@synxis.com, or visit our Web site at www.synxis.com.

About Sabre Holdings Corporation

Sabre Holdings connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. Sabre Holdings supports travelers, travel agents, corporations, government agencies and travel suppliers through its companies: Travelocity, Sabre Travel Network and Sabre Airline Solutions. Headquartered in Southlake, Texas, the company has approximately 9,000 employees in 45 countries. Full year 2005 revenues totaled $2.5 billion. Sabre Holdings, an S&P 500 company, is traded on the New York Stock Exchange under the symbol TSG. More information is available at http://www.sabre-holdings.com.

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Contact:

Carol C. Levitt
Carol.Levitt@synxis.com
Tel: 301-960-4428

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