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SOUTHLAKE, Texas - 14 May 2009 � Remember when �channel management� meant you only had rates and availability to manage across multiple channels? Now more and more hoteliers face the challenge of also managing the distribution of marketing content to an expanding number of channels, including the rapidly growing social media channel. The Content Management Tool (CMT), developed by E-site Marketing (a Sabre Holdings company) and available to all Sabre hospitality businesses, including SynXis, provides a one-stop control center where hotel marketers can manage Website content and, at the same time, distribute marketing communications to multiple channels, thus �publishing once, distributing to many.� In the same way hoteliers strive for rate parity, this tool ensures �content parity.� By creating a special promotion, package, or news release one time in the CMT, a hotelier can then feed that information to its Website and syndicate it to any other online channel. These can include traditional advertising opportunities on affiliate websites and also now include social media sites like Facebook, Twitter and Travelscream�s Travel Deals Network, the newest channel available. E-site and Travelscream have integrated their technology platforms allowing hotels to publish travel offers and other content to Travelscream�s growing advertising network that includes Fodors.com, NationalGeographic.com and FareCompare.com, among more than a dozen others. The recently launched Millennium Broadway Hotel�s Website (http://www.millenniumhotelnyc.com)
was created by E-site Marketing and uses the CMT exclusively. Millennium�s
marketing team is already seeing the benefits of having one central location
to manage its marketing messages. Jennifer Long, director of e-commerce
for Millennium Hotels and Resorts, North America comments, �The content
management tool is not only a huge time-saver for us, but it ensures we
have parity in our marketing messages, something that is critical for reinforcing
our brand. We can now also leverage the constantly growing social
media web as a new and effective distribution channel for hotel offers.�
�Just as hotel managers have embraced channel management tools
like SynXis� RedX to effectively manage rooms and rates across multiple
channels, they are now looking to simplify their marketing communications
across the many distribution channels available,� commented Felix Laboy,
president and CEO of E-site Marketing. �Our hotel customers
can now make the CMT their central content management hub - a huge step
forward both in reach and content parity.�
About SynXis and E-site Marketing
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