Hotel Online  Special Report
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 All SynXis Properties to Upgrade to the RedX
Distribution Management System by July 31st
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Thousands of properties will benefit from the millions of dollars invested in RedX®
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SOUTHLAKE, Texas, 16 May – SynXis, the Sabre Holdings business that provides hotel reservation management, distribution and technology services globally, announced today that they will complete the upgrade of all their hotel customers to the RedX Distribution Management System by the end of July.  Hotels will benefit from the upgrade with streamlined operations, broader distribution, more robust integration, increased international capabilities and improved revenue management controls.    

“We’ve upgraded all of our properties from SynXis’ Classic CRS to RedX and we’ve been impressed with how simple it was to make the transition,” commented Michael Grossman, Sr. Corporate Director, Global Distribution for Dolce International.   “Our hotels are thrilled with the easy navigation and rate management features of RedX that enable the hotels to maximize revenue across all channels.  We also love the speed of the SynXis development cycles; quarterly product releases mean we never have to wait long for our requested enhancements.”

RedX debuted at HITEC in June of 2005 and quickly caught on with its ease of use.  SynXis has been methodically upgrading their customers based on each property’s individual needs relative to the evolution of the platform.  To make the switch seamless for the customers, SynXis created data migration tools along with context sensitive help screens and online training sessions 

“When we released RedX two years ago we planned to sunset our other platforms in three years.  But our customers’ overwhelming demand to move to RedX has allowed us to significantly shorten this time line,” said Scott Alvis, President and General Manager for SynXis.  “Our technology has always been a key differentiator for SynXis and we look forward to maintaining that edge with RedX into the future.”

"RedX has been a great tool for Sonesta to maximize our revenue opportunities.  We find the user interface to be intuitive and offer an amazing range of features from maintenance of GDS content to multi-language interfaces for the Internet booking engine; from length-of-stay patterns to derived rates; from cross-selling sister properties to an amazing array of reporting tools,”  said Scott Corey-Dunbar, Vice President, Revenue & Distribution for the Sonesta Collection.  “Perhaps most impressive is that SynXis achieves their promised release dates for upgrades and new features -- this is invaluable and assists Sonesta when planning marketing programs and training.”

RedX is the next-generation in CRS technology and there are currently over 6,600 properties benefiting from its feature-rich platform and greater than 99.9% uptime.  During peak hours RedX processes over 200 availability checks per second with an average response time of under 0.14 seconds.  This number of hotels and performance under high load demonstrates the scalability and power of the RedXplatform.  Today RedX handles a transaction load that exceeds transaction volumes typical of even the largest chain and the system is architected to support continued rapid growth.   

In 2007 SynXis will spend $8 million on software, hardware, and development resources to further advance RedX’s capabilities ahead of the industry’s ever-changing needs.  In particular SynXis is enhancing its already robust channel and rate management tools and its differentiated integration products, Property ConnectSM and Channel ConnectSM.  This fall SynXis will release the new Guest ConnectSM booking engine which has been developed after more than a year of market research, customer feedback and usability studies.

The continued investment in SynXis and RedX further demonstrates Sabre’s commitment to selling more room nights for hotels than any other company in the travel industry.

About SynXis® 

SynXis, a Sabre Holdings company, enables hotels to maximize revenue and reduce costs through innovative, market-driven technology combined with outstanding customized support. The RedX® Distribution Management System, at the solution's core, empowers hotel operators to consolidate and manage hotel inventory from all sources -- seamless GDS connectivity, popular Internet travel sites, private-label central reservations systems, and full-service hotel Web sites. It also helps hotels build revenue by enabling them to independently manage each distribution channel from one easy-to-use control center.  SynXis operates full-service call centers in North and South America offering private label reservation services to hotels around the world.   SynXis is the technology source for thousands  hotels, bed and breakfasts, resorts, and destinations, including, Harrah's, Interstate Hotels & Resorts, Millennium Copthorne, Destination Hotels & Resorts, and Jumeirah Hotels. 

SynXis' corporate headquarters is in Southlake, Texas, with offices in Denver, Boston, Amsterdam, Singapore and Montevideo. For more information on SynXis and its products, please call +1-682-606-4000, e-mail info@synxis.com, or visit our Web site at www.synxis.com.

Sabre Holdings connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry.  More information is available at http://www.sabre-holdings.com.

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Contact:

 Carol C. Levitt
Carol.Levitt@synxis.com
Tel: 301-960-4428

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Also See Ameritel Inns Chooses SynXis; Properties will use RedX® to manage all distribution channels / May 2007
SynXis Provides Dynamic Pricing by Integrating with IDeaS V5i™ Revenue Management Solution; RedX® Property Connect enables hotels to set Best Available Rate using arrival date and length of stay from IDeaS V5i™ / April 2007
SynXis Recognizes Outstanding Customer Performance at their Annual Customer Forum in Las Vegas; Highlights of event include a vendor showcase, customer-led case studies, a travel agent panel and keynote address by Peter Yesawich / March 2007
SynXis Expands Relationship with Coastal Hotel Group to Include Call Center Services and Conversion Rates Are On the Rise; Coastal's Inns of Monterey also add RedX™ Property ConnectSM for 2-way PMS Interface with HIS Epitome / February 2007
SynXis Hires Industry Veteran Patrick Andrès to Lead Expansion in Asia Pacific; Based in Singapore Andrès will oversee sales and operations to support growing customer base / February 2007
SynXis Generates Over $2 billion in Revenue for Hotels in 2006 While Adding Thousands of New Customers; Plans for 2007 include new product releases and a major investment in infrastructure to prepare for the continued growth in customers and transactions / January 2007
SynXis Chosen by Orient-Express Hotels for Distribution Services; Worldwide Luxury Hotel Company Switches their 35 Properties to the RedX™ Distribution Management System / January 2007
Executive Hotels & Resorts Selects SynXis As their Distribution Partner; Private Label Chain Code EI switches their 14 properties to RedX™ and gains the benefit of added technology and services / December 2006
SynXis Generates Over $2 Billion in Revenue for Hotels in 2006 While Growing to 8,400 Properties on their Systems; Record sales and new products and services fuel enormous growth for the leading CRS Provider / December 2006
SynXis Adds HotelReservations.travel to the Channel Connect SM Distribution Channel; European Travel Site gives RedX™ properties exposure to travelers worldwide / October 2006
SynXis Chosen by Select Marketing Hotels to Represent the SQ Chain Code for their Portfolio of 200 Properties; Worldwide Hotel Marketing Company Switches to the RedX™ Distribution Management System to Consolidate all Booking Channels / October 2006
Rosewood Hotels & Resorts Expands Relationship with SynXis to include Call Center Services; Luxury hotel group takes advantage of the SynXis private-label voice services in South America to drive distribution for their properties around the world / September 2006
Sage Hospitality Resources Moves All Independent Properties to SynXis; Leading Management Company utilizes the RedX Distribution Management System to offer Full Distribution and Revenue Management capabilities to their portfolio / July 2006
SynXis Offers Online Activity Scheduling with Nirvana Technology; SynXis and Nirvana booking engines connect to form real-time scheduling system / June 2006
SynXis to Unveil a Major Upgrade to the RedX Distribution Management System at HITEC; Release continues a year of tremendous growth in customers and offerings / June 2006
SynXis Announces New Enhanced Revenue Management Services; Furthers customer ability to drive distribution via the RedX System / June 2006
SynXis Answers the Hospitality Industry's Interface Needs with RedX™ / June 2006
SynXis Makes Executive Appointments with Two Industry Veterans; Kim Tisdale and Laura Brouk join SynXis to address customer needs and rapid growth / May 2006
SynXis Launches Their Own Call Centers in North and South America / May 2006
SynXis Adds Hong Kong Disneyland to the RedX™Distribution Management System / April 2006
Champagne On Ice & Online, as Von Essen Combines Tradition with Technology Using the SynXis RedX™ Distribution Management System / April 2006
Groople and SynXis Announce Direct Connectivity for Group Travel / March 2006
The Peninsula Hotels Implement New Chain (PN) Code with SynXis / February 2006
Sceptre Hospitality Switches to SynXis to Drive Their Distribution / December 2005
SynXis Adds Live Tee Time Golf Packaging Capability through GolfHero Agreement / November 2005
SynXis Appoints Industry Veteran as Vice President of Sales / November 2005
SynXis Partners with Disneyland; Disneyland Resort will use the RedX™ Distribution Management System for GDS and IDS Connectivity / October 2005
Millennium & Copthorne Hotels to Switch to SynXis / June 2005
SynXis and E-site Marketing Establish New Marketing Relationship / June 2005
SynXis RedX Distribution Management System Gains Momentum and Customer Approval / June 2005
SynXis Reaches 7,000 Properties on its Reservation & Distribution Management System / June 2005
Larkspur Hospitality Selects SynXis Distribution Management Products and Services / May 2005
KSL Resorts Switches to SynXis Distribution Technology/ January 2005
The HIP Palms Casino Resort in Las Vegas Switches to SynXis for Distribution Management Services and Technology / December 2004
The SynXis Dashboard Is Selected by The Fitzpatrick Hotel Group to Enable Quick and Efficient Revenue Management / September 2004
Magnolia Hotels Choose Synxis for New Chain Code (MG) Launch / September 2004
SynXis Debuts its Next Generation Reservation System at HITEC 2004 in Dallas; Web-based, modular system includes a first-of-its-kind Dashboard / June 2004
SynXis Enhances its Commitment to Account & Revenue Management Services with New Hires Worldwide / June 2004
SynXis Chosen by Industry Veteran; Sheri Bender to Join Strong Sales Team at SynXis / May 2004
Empire Hotel Group Selects SynXis Services and Technology to Increase Reservations at their New York Properties / April 2004
Sonesta Chooses SynXis As its Full Reservation Management and Distribution Partner / February 2004
JRK Hosptiality Group Adds Two New York Properties to the SynXis Reservation Management System / February 2004
SynXis and hubX Announce Merger of Companies and Technology / January 2004
SynXis® and IDeaS Announce a New Way to Optimize Revenue Across All Distribution Channels / November 2003
Affinia Hotel Group to Increase Revenue Through SynXis' IDS Connectivity / October 2003
The Venetian Resort-Hotel-Casino Extends its Partnership with SynXis for an Unprecedented Five Years / September 2003
SynXis Strengthens Global Presence with the Addition of More than 900 Hotels in Europe and Asia / September 2003
Hotel Bookings On the Rise? Synxis Generates One Billion Dollars in Revenue for Their Hotels in the First Half of 2003 / July 2003
The SynXis Web-Native Call Center Solution, Voice Agent®, Gains Popularity Around the World / July 2003
New England Innkeepers Association Selects the Synxis Booking Engine / June 2003
Industry Veteran Kathy Kettle to Lead the Synxis® Sales Team / May 2003
Continued Growth at Synxis® Fuels Personnel Changes / April 2003
Destination Hotels & Resorts Hits Record GDS Transactions After Switching to Synxis / February 2003
SynXis Names Starwood Veteran as COO and Vice President of Marketing and Sales / January 2003
SynXis® Appoints Two Industry Veterans to Board of Directors; John Russell and Larry Hough / November 2002
SynXis® Announces System Enhancements at HITEC New Features Allow Hotels to Strengthen Relationships with Travel Agents / June 2002
The Aladdin Resort & Casino Selects SynXis Agent® to Increase GDS Functionality and Web Site Bookings / April 2002 
SynXis Agent® Increases Design Hotels' Reservations 30 Percent / March 2002 
SynXis Corporation Promotes Three Company Officers in Preparation for Further International and Domestic Growth / March 2002
Reservations Grow at McIntosh Inns with Synxis Book-A-Rez and GDS Connectivity / March 2002
SynXis Provides Internet - Base Hotel Reservation Management and Distribution to MeriStar Hotels & Resorts / Feb 2001 
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