Hotel Online  Special Report
.


..

.

 Sabre Holdings Acquires E-site Marketing to Build
on Comprehensive Hospitality Offerings
.
Award winning internet marketing company to complement
SynXis RedX distribution management system
.
SOUTHLAKE, Texas and BETHESDA, Maryland - June 5, 2007 - Sabre Holdings, announced today that it has acquired E-site Marketing, the premier internet marketing company specializing in online business solutions exclusively for the hospitality industry.  By combining industry-leading Internet marketing and distribution products and services, E-Site Marketing and SynXis will create an unmatched online offering for hoteliers, including search engine expertise, website hosting and development, content management, booking engine, statistical reporting and tracking tools, and revenue management services.

"Hospitality is a fast growing sector and an area of strategic growth for Sabre Holdings," said Tom Klein, group president of Sabre Holdings.  “We believe both E-site Marketing and the entire E-site team are tremendous assets that will further build on Sabre’s best-in-class portfolio.  E-site Marketing has an outstanding reputation in the industry as reflected in their impressive customer base and success stories.  The addition of these assets will continue to position Sabre as the leading hospitality service provider across the globe."

"By aligning with Sabre and SynXis, E-site Marketing is joining an industry leader that shares the vision of leveraging web technologies in order to strengthen hoteliers' marketing efforts," said Felix Laboy, co-founder and president of E-site Marketing.   "I view this relationship as a strategic opportunity to take E-site Marketing to the next level for the benefit of all our customers and employees.  This collaboration and integration of resources will further enhance E-site Marketing’s commitment to superior innovation in technologies and services that help hotels, resorts and destinations capture a critical, growing market segment." 

E-site Marketing's products and services include:

  • Search Engine Marketing - includes search engine optimization and pay per click advertising
  • Website Design and Development and content management tools 
  • Interactive Media Management Programs and online advertising 
  • Internet Traffic and ROI Reporting Package - RezTrack™ and Group RezTrack™ - real time online bookings reporting and group lead tracking
  • Online Marketing Planning and development of E-business plans 
  • Web 2.0 Services - includes RSS data feeds for hotel promotions and distribution, blogs, podcasts and user generated content management
The results have been exceptional.  The average E-site Marketing customer sees:
  • 27% of their website traffic directly attributable to E-site Marketing’s Internet marketing campaign
  • E-site Marketing’s efforts bring in targeted travelers, accounting for 40% of the revenue generated on the customer’s website
  • A 90 percent increase in return on investment (ROI) after the first year in which a comprehensive program has been implemented. 
"The dynamic and evolving nature of web and search engine marketing presents formidable challenges for any company seeking to enter this space as a casual endeavor.  One of the many qualities that attracted us to E-site Marketing was their approach to the education and training of their staff,” noted Scott Alvis, president and general manager of SynXis.  “Their knowledge and expertise combined with an aggressive commitment to superior customer service are invaluable assets.  Their success in the adoption and integration of emerging technology solutions such as Web 2.0, RSS technology, social media strategy and monitoring, and the establishment of key performance indicators will greatly enhance our hoteliers’ business," added Alvis. 

Under the terms of the acquisition, Laboy will join Sabre, continuing as president of E-site Marketing.  He will direct and manage all aspects of the E-site Marketing business, working closely with SynXis and Sabre’s other business units.  E-site Marketing will continue to maintain operations, service their existing customers and retain all of their current talent based out of their Bethesda, Maryland offices. 
The acquisition of E-site Marketing further demonstrates Sabre's commitment to selling more room nights for hotels than any other company in the travel industry. 

About E-site Marketing
E-site Marketing, located in Bethesda, MD, specializes in creating E-business solutions exclusively for the hospitality industry. The company's unique approach to building successful online marketing programs combines hospitality expertise, innovative Internet marketing techniques and an emphasis on return on investment. For more information on E-site Marketing and its products and services, please call 301-986-9566 ext. 37, email information@esitemarketing.com or visit our website at www.esitemarketing.com.

About Sabre Holdings 
Sabre Holdings connects people with the world's greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. Sabre Holdings supports travelers, travel agents, corporations, government agencies and travel suppliers through its companies: Travelocity, Sabre Travel Network and Sabre Airline Solutions. Headquartered in Southlake, Texas, the company has approximately 9,000 employees in 45 countries. Full-Year 2006 revenues totaled $2.8 billion. More information is available at http://www.sabre-holdings.com.

About SynXis® 
SynXis, a Sabre Holdings company, enables hotels to maximize revenue and reduce costs through innovative, market-driven technology combined with outstanding customized support. The RedXTM Distribution Management System, at the solution's core, empowers hotel operators to efficiently manage hotel inventory from all channels -- seamless GDS connectivity, popular Internet travel sites, private-label central reservations systems, and full-service hotel websites. It also helps hotels build revenue by enabling them to independently manage each distribution channel from one easy-to-use control center.  SynXis operates full-service call centers in North and South America offering private label reservation services to hotels around the world.   SynXis is the technology source for thousands of hotels, bed and breakfasts, resorts, and destinations, including, Harrah's, Interstate Hotels & Resorts, Millennium Copthorne, Destination Hotels & Resorts, and Jumeirah Hotels. 

SynXis' corporate headquarters is in Southlake, Texas, with offices in Denver, Boston, Amsterdam, Singapore, and Montevideo. For more information on SynXis and its products, please call +1-682-606-4000, e-mail info@synxis.com, or visit our website at www.synxis.com.

.
Contact:

Sabre Holdings
Emily Kinney
(682) 605-3286
emily.kinney@sabre-holdings.com

E-site Marketing
Sally Payze
(301) 986-9566x37
spayze@esitemarketing.com

SynXis
Carol Levitt
(301) 960-4428
Carol.levitt@synxis.com

.
..
Also See Ringhotels Experiences Consistent Growth with SynXis and Renews Long Standing Relationship; German Hotel Chain migrates 135 properties to RedX® and Benefits from International Features / May 2007
Phoenix Inn Suites Chooses SynXis as the Answer to their Distribution Needs; Regional Chain to Manage all Distribution Channels through the RedX® Distribution Management System / May 2007
SynXis Adds Travelocity® to their Growing List of Channel ConnectSM Sites; Direct connection enables properties to manage all Travelocity rates and inventory directly in RedX / May 2007
All SynXis Properties to Upgrade to the RedX Distribution Management System by July 31st; Thousands of properties will benefit from the millions of dollars invested in RedX / May 2007
Ameritel Inns Chooses SynXis; Properties will use RedX® to manage all distribution channels / May 2007
SynXis Provides Dynamic Pricing by Integrating with IDeaS V5i™ Revenue Management Solution; RedX® Property Connect enables hotels to set Best Available Rate using arrival date and length of stay from IDeaS V5i™ / April 2007
SynXis Recognizes Outstanding Customer Performance at their Annual Customer Forum in Las Vegas; Highlights of event include a vendor showcase, customer-led case studies, a travel agent panel and keynote address by Peter Yesawich / March 2007
SynXis Expands Relationship with Coastal Hotel Group to Include Call Center Services and Conversion Rates Are On the Rise; Coastal's Inns of Monterey also add RedX™ Property ConnectSM for 2-way PMS Interface with HIS Epitome / February 2007
SynXis Hires Industry Veteran Patrick Andrès to Lead Expansion in Asia Pacific; Based in Singapore Andrès will oversee sales and operations to support growing customer base / February 2007
SynXis Generates Over $2 billion in Revenue for Hotels in 2006 While Adding Thousands of New Customers; Plans for 2007 include new product releases and a major investment in infrastructure to prepare for the continued growth in customers and transactions / January 2007
SynXis Chosen by Orient-Express Hotels for Distribution Services; Worldwide Luxury Hotel Company Switches their 35 Properties to the RedX™ Distribution Management System / January 2007
Executive Hotels & Resorts Selects SynXis As their Distribution Partner; Private Label Chain Code EI switches their 14 properties to RedX™ and gains the benefit of added technology and services / December 2006
SynXis Generates Over $2 Billion in Revenue for Hotels in 2006 While Growing to 8,400 Properties on their Systems; Record sales and new products and services fuel enormous growth for the leading CRS Provider / December 2006
SynXis Adds HotelReservations.travel to the Channel Connect SM Distribution Channel; European Travel Site gives RedX™ properties exposure to travelers worldwide / October 2006
SynXis Chosen by Select Marketing Hotels to Represent the SQ Chain Code for their Portfolio of 200 Properties; Worldwide Hotel Marketing Company Switches to the RedX™ Distribution Management System to Consolidate all Booking Channels / October 2006
Rosewood Hotels & Resorts Expands Relationship with SynXis to include Call Center Services; Luxury hotel group takes advantage of the SynXis private-label voice services in South America to drive distribution for their properties around the world / September 2006
Sage Hospitality Resources Moves All Independent Properties to SynXis; Leading Management Company utilizes the RedX Distribution Management System to offer Full Distribution and Revenue Management capabilities to their portfolio / July 2006
SynXis Offers Online Activity Scheduling with Nirvana Technology; SynXis and Nirvana booking engines connect to form real-time scheduling system / June 2006
SynXis to Unveil a Major Upgrade to the RedX Distribution Management System at HITEC; Release continues a year of tremendous growth in customers and offerings / June 2006
SynXis Announces New Enhanced Revenue Management Services; Furthers customer ability to drive distribution via the RedX System / June 2006
SynXis Answers the Hospitality Industry's Interface Needs with RedX™ / June 2006
SynXis Makes Executive Appointments with Two Industry Veterans; Kim Tisdale and Laura Brouk join SynXis to address customer needs and rapid growth / May 2006
SynXis Launches Their Own Call Centers in North and South America / May 2006
SynXis Adds Hong Kong Disneyland to the RedX™Distribution Management System / April 2006
Champagne On Ice & Online, as Von Essen Combines Tradition with Technology Using the SynXis RedX™ Distribution Management System / April 2006
Groople and SynXis Announce Direct Connectivity for Group Travel / March 2006
The Peninsula Hotels Implement New Chain (PN) Code with SynXis / February 2006
Sceptre Hospitality Switches to SynXis to Drive Their Distribution / December 2005
SynXis Adds Live Tee Time Golf Packaging Capability through GolfHero Agreement / November 2005
SynXis Appoints Industry Veteran as Vice President of Sales / November 2005
SynXis Partners with Disneyland; Disneyland Resort will use the RedX™ Distribution Management System for GDS and IDS Connectivity / October 2005
Millennium & Copthorne Hotels to Switch to SynXis / June 2005
SynXis and E-site Marketing Establish New Marketing Relationship / June 2005
SynXis RedX Distribution Management System Gains Momentum and Customer Approval / June 2005
SynXis Reaches 7,000 Properties on its Reservation & Distribution Management System / June 2005
Larkspur Hospitality Selects SynXis Distribution Management Products and Services / May 2005
KSL Resorts Switches to SynXis Distribution Technology/ January 2005
The HIP Palms Casino Resort in Las Vegas Switches to SynXis for Distribution Management Services and Technology / December 2004
The SynXis Dashboard Is Selected by The Fitzpatrick Hotel Group to Enable Quick and Efficient Revenue Management / September 2004
Magnolia Hotels Choose Synxis for New Chain Code (MG) Launch / September 2004
SynXis Debuts its Next Generation Reservation System at HITEC 2004 in Dallas; Web-based, modular system includes a first-of-its-kind Dashboard / June 2004
SynXis Enhances its Commitment to Account & Revenue Management Services with New Hires Worldwide / June 2004
SynXis Chosen by Industry Veteran; Sheri Bender to Join Strong Sales Team at SynXis / May 2004
Empire Hotel Group Selects SynXis Services and Technology to Increase Reservations at their New York Properties / April 2004
Sonesta Chooses SynXis As its Full Reservation Management and Distribution Partner / February 2004
JRK Hosptiality Group Adds Two New York Properties to the SynXis Reservation Management System / February 2004
SynXis and hubX Announce Merger of Companies and Technology / January 2004
SynXis® and IDeaS Announce a New Way to Optimize Revenue Across All Distribution Channels / November 2003
Affinia Hotel Group to Increase Revenue Through SynXis' IDS Connectivity / October 2003
The Venetian Resort-Hotel-Casino Extends its Partnership with SynXis for an Unprecedented Five Years / September 2003
SynXis Strengthens Global Presence with the Addition of More than 900 Hotels in Europe and Asia / September 2003
Hotel Bookings On the Rise? Synxis Generates One Billion Dollars in Revenue for Their Hotels in the First Half of 2003 / July 2003
The SynXis Web-Native Call Center Solution, Voice Agent®, Gains Popularity Around the World / July 2003
New England Innkeepers Association Selects the Synxis Booking Engine / June 2003
Industry Veteran Kathy Kettle to Lead the Synxis® Sales Team / May 2003
Continued Growth at Synxis® Fuels Personnel Changes / April 2003
Destination Hotels & Resorts Hits Record GDS Transactions After Switching to Synxis / February 2003
SynXis Names Starwood Veteran as COO and Vice President of Marketing and Sales / January 2003
SynXis® Appoints Two Industry Veterans to Board of Directors; John Russell and Larry Hough / November 2002
SynXis® Announces System Enhancements at HITEC New Features Allow Hotels to Strengthen Relationships with Travel Agents / June 2002
The Aladdin Resort & Casino Selects SynXis Agent® to Increase GDS Functionality and Web Site Bookings / April 2002 
SynXis Agent® Increases Design Hotels' Reservations 30 Percent / March 2002 
SynXis Corporation Promotes Three Company Officers in Preparation for Further International and Domestic Growth / March 2002
Reservations Grow at McIntosh Inns with Synxis Book-A-Rez and GDS Connectivity / March 2002
SynXis Provides Internet - Base Hotel Reservation Management and Distribution to MeriStar Hotels & Resorts / Feb 2001 
.

To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.