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Over USD $9.5 billion Generated in Hotel Room Revenue as Record Numbers
 of Hoteliers Select Newly-formed Sabre Hospitality Solutions in 2009

Sabre Hospitality Solutions Helps Customers Grow, Succeed

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SOUTHLAKE, Texas, March 10, 2010 – While many in the hospitality industry have been eager to usher out 2009 and hope for a better 2010, newly-formed Sabre Hospitality Solutions continues to build upon the momentum it gathered in 2009 and has started 2010 by helping customers experience further growth in bookings and revenues.
 
This year Sabre Hospitality Solutions continues to keep its customers on the leading edge of new technology trends, including the use of mobile devices to merchandise their hotels and chains with a customized mobile Website and booking engine.  As its own distribution channel, mobile bookings can be tracked separately and hotels can offer promotions unique to the mobile user.
 
Since its formation in mid-2009, Sabre Hospitality Solutions has added a record number of customers and surpassed 10,000 properties using its SynXis Central Reservations System (CRS).  Even in a recession year, Sabre Hospitality Solutions’ CRS customers saw growth in overall same-store sales and the outlook is even brighter as the group started this year with a 32 percent daily average increase in overall bookings (January 2010 compared to January 2009).  In 2009, Sabre Hospitality Solutions generated over USD $9.5 billion in hotel room revenue for its customers.
 
Some noteworthy customers who selected Sabre Hospitality Solutions in 2009 include: The Preferred Hotel Group, JAL Hotels, Langham Hotels International, Park Hotel Group, Mandarin Oriental Hotel Group, Condé Nast Johansens, De Historiske Hotels of Norway, Japan Rail Hotel Group, Westcord Hotels, Hamilton Island, and Meritus Hotels & Resorts.
 
“Last year was an exciting time for Sabre as we combined five companies, all leaders in their respective specialties, into Sabre Hospitality Solutions.  We believe that creating one hospitality group with a comprehensive, global range of solutions for hoteliers will provide something that no other company can offer,” said Felix Laboy, president and general manager of Sabre Hospitality Solutions.  “Sabre Hospitality will set the gold standard for what the industry can expect from its marketing and distribution partners in terms of innovation, technology, competitiveness and compatibility. We look forward to growing along with our customers in 2010.”
 
Hoteliers have said Sabre Hospitality Solutions was their clear choice because they are making significant investments to provide innovations to the industry, the strength and reliability of the group’s distribution tools, and their leadership position in the industry.

Other highlights of 2009 include:

  • Sabre Hospitality Solutions continued to lead the industry with the most private label GDS chain codes represented on its SynXis CRS platform, growing to more than 45 chain codes by year end, with seven more in the implementations stage for a total of 52.
  • Customers have reaped the benefits of Sabre Hospitality Solutions’ commitment to excellence, with more than 99.98 percent uptime for the SynXis CRS which has an average shopping request response time of close to one tenth of a second. 
  • Sabre Hospitality Solutions’ Internet marketing team won over 38 Website design and creativity awards including: 18 Web Marketing Association WebAwards, 14 W3 awards and six HSMAI Adrian Awards.
  • Hoteliers are trending toward a more holistic view of total bookings as evidenced by the 30 percent increase in SynXis CRS customers using property integration to streamline operations.
  • Sabre Hospitality Solutions’ Guest Connect booking engine has helped customer revenue increase by growing the direct to property channel by 17 percent in 2009 (same store sales versus 2008).
  • Sabre Hospitality Solutions launched its XML-based interface to the Sabre GDS, paving the way for an increased level of hotel participation as well as for development of next generation products and services for its customers.
  • Sabre Hospitality Solutions added new media opportunities to expand a hotel’s marketing reach via new points of sale including online corporate booking tools and a travel agent’s cruise line booking interface.
 
About Sabre Hospitality Solutions
Sabre Hospitality Solutions leverages the strength and breadth of Sabre Holding’s technology, marketing and distribution tools to bring hotel suppliers a global end-to-end solution.   Sabre’s hospitality expertise and portfolio of solutions has grown significantly over the last several years and now includes SynXis, which provides distribution technology and marketing services; E-site Marketing, the leading hospitality Internet marketing solutions provider; Sabre Hotels GDS; Sabre Hotel RFP, which develops, delivers and manages hotel requests for proposals into a single organization; and Sabre Media Solutions for GDS and other creative services in hospitality.  For more information visit http://www.sabrehospitality.com.
 
Sabre Holdings connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry.  More information is available at http://www.sabre-holdings.com.




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Contact:

Sabre Hospitality Solutions
Carol Levitt
Director, Marketing & Communications
+1-301-960-4428
[email protected]

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SynXis Steps into Scandinavia as De Historiske Switches to Guest Connect Booking Engine; Norwegian chain of historic hotel properties selects SynXis to increase online presence / January 2009

Sabre's Hospitality Businesses Racking up Awards in Recognition of Innovation and Marketing Solutions with Proven Results; Industry Expertise Further Recognized as the E-site Marketing Team Also Collects Seven Adrian Awards for Outstanding Achievement in Web Design / January 2009

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Precise Hotel Collection Selects SynXis as Distribution Partner for Branding Across Multiple Channels; Property bookings increase up to 26% after switching to the RedX Distribution Management System / November 2008

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SynXis Invests Millions to Support Customer Growth; Technology enhancements position SynXis to continue 30% growth trajectory / July 2008

SynXis Guest Connect Improves Look-toBook Conversion and Increases Bookings for Hotel Groups; Internet booking engine includes metrics to quickly track ROI / June 2008

SynXis Technology Partner Program Gains Momentum as Customers Gain Benefits of Best-of-Breed Systems Integration / June 2008

SynXis Global Reach Expands with the Launch of Asia Pacific Call Center; Customers see conversion rates increase more than 10 percent with SynXis Call Center Services / June 2008

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Ultra-Luxury Lifestyle Brand Steps Out with SynXis; Nikki Beach expands into the boutique hotel and resort business with its first property in Turks & Caicos and using RedX as single distribution source / March 2008

SynXis Extends Relationship with European Reseller Yeeld Solutions; German-Based Reseller Offers Integrated Distribution and Revenue Management Services Alongside the RedX® Distribution Management System / March 2008

SynXis Awards Outstanding Achievments at its Annual Customer Forum in Fort Worth, Texas; Conference addresses important issues on the minds of hoteliers today including rate parity and the use of Social Media / February 2008

SynXis RedX Distribution Platform Becomes the First Hotel Reservation System to Achieve Stringent PCI Certification for Credit Card Data Security / February 2008

Record Number of Hoteliers Driving Business Results from SynXis Innovation; After adding seven new chain codes in 2007, SynXis now manages the most chain codes of any hotel CRS provider / January 2008

Crystal Inns Selects SynXis to Increase Online Distribution; Independent Hotel Chain using the RedX Distribution Management System as its single source of distribution / January 2008

SynXis Adds Shangri-La Hotels and Resorts to Global Customer Base; Asia Pacific's leading luxury hotel group will use RedX as its distribution solution / January 2008

E-site Marketing Wins Five Golden Click Adrian Awards Adding Up to a Total of 17 for 2007; E-site Marketing's websites continue to generate a high ROI for its customers / January 2008

New European Hotel Brand, citizenM, Launches with Integrated Online Campaign Powered by Web 2.0 and Achieves Immediate Results; Award-winning E-site Marketing partners with Dutch hotel group and creates an innovative Internet Marketing campaign yielding a high ROI / November 2007

India's Freshest Hotel Group Smells Success with SynXis; Lemon Tree Hotels to use the RedX Distribution Management System to Fuel Expansion Plans / October 2007

Mövenpick Hotels & Resorts Switches to SynXis for its Single Distribution Source; International chain will use SynXis Worldwide Call Centers for Private Label Reservation Services / October 2007

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NYLO Hotels Chooses SynXis to Launch the Brand; Properties will use RedX® to manage all distribution channels / September 2007

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SynXis Expands Presence in Asia-Pacific; Opens Singapore and Hong Kong offices to support global growth / June 2007

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Ringhotels Experiences Consistent Growth with SynXis and Renews Long Standing Relationship; German Hotel Chain migrates 135 properties to RedX® and Benefits from International Features / May 2007

Phoenix Inn Suites Chooses SynXis as the Answer to their Distribution Needs; Regional Chain to Manage all Distribution Channels through the RedX® Distribution Management System / May 2007

SynXis Adds Travelocity® to their Growing List of Channel ConnectSM Sites; Direct connection enables properties to manage all Travelocity rates and inventory directly in RedX / May 2007

All SynXis Properties to Upgrade to the RedX Distribution Management System by July 31st; Thousands of properties will benefit from the millions of dollars invested in RedX / May 2007

Ameritel Inns Chooses SynXis; Properties will use RedX® to manage all distribution channels / May 2007

SynXis Provides Dynamic Pricing by Integrating with IDeaS V5i™ Revenue Management Solution; RedX® Property Connect enables hotels to set Best Available Rate using arrival date and length of stay from IDeaS V5i™ / April 2007

SynXis Recognizes Outstanding Customer Performance at their Annual Customer Forum in Las Vegas; Highlights of event include a vendor showcase, customer-led case studies, a travel agent panel and keynote address by Peter Yesawich / March 2007

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SynXis Launches Their Own Call Centers in North and South America / May 2006

SynXis Adds Hong Kong Disneyland to the RedX™Distribution Management System / April 2006

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The Peninsula Hotels Implement New Chain (PN) Code with SynXis / February 2006
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