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Jennifer Ranno promoted to Vice
President of Accounts to support growing customer
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SOUTHLAKE, Texas, 14 October � SynXis, the Sabre Holdings business
that provides complete hotel distribution, internet marketing and channel
management solutions worldwide, announced today the restructuring of its
Account Management team in North and South America and the recent promotion
of industry veteran Jennifer Ranno to the position of Vice President of
Accounts for the Americas to lead this newly consolidated team. SynXis
has continued its rapid growth by adding more than 1,600 properties to
its RedX Distribution Management System in 2008 and this new Executive
level position supports this growing set of customers.
�Many of our customers have voiced concern for the future of their business.
The realignment of our account management team with our revenue professionals
ensures we are creating true partnerships with our customers to help understand
their needs and provide real solutions,� said Scott Alvis, President and
General Manager of SynXis. �Jennifer has a proven track record of
forging and maintaining strong customer relationships, and brings outstanding
leadership skills to her new role. She has extensive industry experience
along with an intimate knowledge of our customer base which make for the
perfect combination to lead our team as the Vice President of Accounts.�
One example of the SynXis counseling approach is when SynXis collaborated with Magnolia Hotels to streamline Magnolia�s Internet Marketing efforts by implementing targeted search engine optimization and pay-per-click advertising programs. As a result of SynXis� Internet Marketing efforts website traffic to the Magnolia Hotels� website has increased by 14% after just the first month. And when Magnolia Hotels needed help promoting brand awareness, the account team at SynXis implemented a GDS marketing campaign using Sabre Spotlight which resulted in an ROI of almost 4 to 1. �Jennifer and her team offer us great new ideas for how to generate revenue for our properties through multiple channels,� commented Mike Pratt, Vice President of Sales and Marketing for Magnolia Hotels. �We appreciate that even though Magnolia is a long time SynXis customer, SynXis continues to be proactive with suggesting new products and programs. The Internet marketing programs and recent GDS marketing campaign are great testaments to our successful partnership.� The last eight years of Ranno�s over 16 years in the hospitality business have been as Managing Sales Director for SynXis where she was part of the original SynXis sales team and opened the West Coast territory. She has been a leader in helping SynXis grow into one of the largest distribution providers in the world. Prior to joining SynXis, Ranno�s industry experience included sales and customer relations positions with Westin Hotels/Starwood Hotels & Resorts and the Dallas Convention Center. Ranno comments, �I am very excited about our new structure and the opportunities it presents to truly help our customers realize their revenue goals. As part of the executive team at SynXis, I will champion new products and services on our customers� behalf and I look forward to creating many more future success stories for our properties.� About SynXis®
SynXis' corporate headquarters is in Southlake, Texas, with offices in Denver, Boston, Amsterdam, Singapore and Montevideo. For more information on SynXis and its products, please call +1-682-606-4000, e-mail [email protected], or visit our Web site at www.synxis.com. Sabre Holdings connects people with the world�s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. More information is available at http://www.sabre-holdings.com. |
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SynXis
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