News for the Hospitality Executive |
NEW
YORK (May
16, 2012) – New York’s Roger Smith Hotel is now driving mobile and
Facebook
reservations through tools provided by Pegasus
Solutions.
The Midtown Manhattan boutique has launched a mobile site leveraging
OpenFlex
from Open Hospitality, a
division
of Pegasus, and has tapped the OpenView booking engine to
capture “Facebookings.”
Nestled among New York’s skyscrapers, the Roger Smith Hotel is ideally located to provide visitors a calm and comfortable sanctuary in the heart of one of the world’s most dynamic areas. Already active in social media channels, the Roger Smith Hotel approached Open Hospitality to translate brand awareness and promotions into actual reservations, said Ek Wongleecharoen, assistant general manager at the Roger Smith Hotel. “We’ve devoted attention and resources to reinforce our brand through emerging channels like social marketing and mobile,” said Wongleecharoen. “Open Hospitality provided the tools to help ‘close the deal,’ allowing guests on our Facebook page or viewing our mobile site to easily transition to actually booking.” OpenFlex provides Roger Smith with responsive design, leveraging fluid widths, scalable images and adjustable layouts to allow bookers to quickly access important details via their preferred point of mobile contact – any smartphone, tablet or operating system. OpenView allows guests to book directly through Roger Smith’s Facebook page and mobile site, connecting to the reservation platform on Roger Smith’s site. “Hotels have a narrow margin of error in successfully turning Facebookers or shoppers on mobile sites into guests,” said David Millili, chief executive officer of Open Hospitality and chief web officer for Pegasus Solutions. “Roger Smith has taken the critical step to see marketing and promotional efforts through, all the way to the booking. All the ‘likes’ in the world do not a reservation make, and displaying a desktop version of a website on a smartphone will frustrate a customer. With OpenView and OpenFlex, Roger Smith ensures both Facebook and mobile can contribute to revenue.” About Pegasus Solutions Pegasus Solutions is the world’s lead provider of technology and services to hotels and travel distributors, serving nearly 100,000 hotels around the globe, and the majority of the world’s travel agencies. Offering award-winning solutions for booking, distribution, and commission processing services, Pegasus also offers a full array of strategic online marketing solutions and accommodation booking options through its Open Hospitality division. The company also delivers hotel marketing representation services through Utell® Hotels & Resorts, and powers the niche consumer website www.hotelbook.com™, which is dedicated to promoting independent and boutique hotels worldwide. Through it’s widely followed monthly data report The Pegasus View, Pegasus is also recognized as the only hospitality company to report regularly on both business and leisure bookings, for which it was awarded a Stevie Award in 2011. Pegasus has 22 offices in 12 countries, including regional hubs in Dallas, Frankfurt, London, Madrid, New York, Sao Paulo, Singapore and Scottsdale, Arizona. For more information, please visit www.pegs.com, www.openhospitality.com, or www.utell.com. |
Media Contact: Ariel Herr |