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The Pegasus View October 2010:
Pre-Holiday Shopping Drives Leisure Travel Revenue to
Record High Increase of Nearly +15% over 2009


Discerning Online Shoppers Escalate Look-to-book Ratio to a Staggering +60% Over Last Year

SCOTTSDALE, DALLAS and LONDON (November 22, 2010) – Leisure travel figures rallied in October 2010 after a slight dip in September 2010, according to The Pegasus View from Pegasus Solutions. Pre-holiday travel shopping drove global leisure travel revenue to a record high increase for the year of nearly +15% over 2009, as bookings through the channel made via predominantly leisure alternative distribution systems (ADS) returned to double-digit growth of more than +10%.
 
According to data reported in The Pegasus View, which represents the most comprehensive monthly view of the global hospitality industry, the returning online shopper also helped leisure look-to-book ratios soar to around +60% over 2009. Today’s common look-to-book ratio is almost 3,000 to 1, as tracked through the billions of transactions processed each month by Pegasus for approximately 90,000 hotels worldwide, which means around 3,000 information requests are processed by a hotel for each individual booking made.
 
“Holiday travel shopping has already resulted in October booking and revenue increases for the leisure hotel segment, and a slight slowdown for the corporate segment,” said Mike Kistner, chief executive officer of Pegasus Solutions. “Forward-looking data we’re reporting also points to an improved holiday season over last year with booking volumes potentially more than +10% above 2009, and rates more than +5% higher in November and December. Hotels would do well to take this time to check and re-check their content and systems to make sure they’re ready to catch the coming business and manage the leisure booker’s aggressive shopping habits.”
 
October’s corporate travel booking growth eased somewhat from September’s jump of +25.2%, but still grew compared to 2009 by more than +20%. Average daily rates (ADR) rose +6.5% globally, and a near-record +9.0% outside North America. Unlike the leisure market, length of stay (LOS) and booking lead times continued to outpace 2009, with forward-looking data from the global distribution systems (GDS) suggesting corporate travel will continue at the same or greater pace through Q2 2011.
 
The October 2010 The Pegasus View is available in its entirety online and by free subscription at www.pegs.com. Data reported in The Pegasus View comes from Pegasus Solutions, the world’s single largest global processor of hotel transactions through the GDS and ADS channels. It is the only industry report to reflect data drawn from both GDS and ADS transactions, representing the business and leisure market respectively.

About Pegasus Solutions Inc. – Proud honoree of the InformationWeek 500, CIO 100 and InfoWorld Top 100 
Pegasus Solutions is the world’s leading provider of technology and services to hotels and travel distributors, supplying the award-winning RezView® NG central reservation system, electronic distribution services, advanced agency commission processing and payment services, and hotel marketing representation services. Founded in 1989, Pegasus created and launched the hotel switch, and today its customers include approximately 90,000 properties around the globe as well as a majority of the world’s travel agencies. Additionally, Pegasus’ powerful representation arm incorporates Utell® Hotels & Resorts and Utell Connect services that have been chosen by approximately 7,000 member hotels in more than 130 countries. Pegasus is the hotel industry’s most experienced third-party marketing, sales and reservations specialist. Pegasus also powers the niche consumer Web site www.hotelbook.com™, dedicated to promoting independent and boutique hotels throughout the world. Headquartered in Dallas, Pegasus has 21 offices in 12 countries, including regional hubs in London, Singapore and Scottsdale, Arizona. For more information, please visit www.pegs.com or www.utell.com.
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Contact:

Media contact: 
Ariel Herr for Pegasus Solutions
+1(214)890-7912
aherr@fortepr.com 

                                                                                                                                   
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Also See: Pegasus Solutions Licenses RezView NG to HP; Award-winning Next Generation Enterprise Delivery Platform to Enable Development of Solutions Across Hospitality and Airline Industries / November 2010

Drury Hotels Signs Five-year CRS Renewal with Pegasus Solutions; 130 Hotels in 20 U.S. States Set to Migrate to Award-winning Next Generation Enterprise Solution RezView® NG / October 2010

Pegasus Solutions Ranks in Top 50 on 2010 InformationWeek 500 / September 2010

Utell® Hotels & Resorts Expands Presence on priceline.com; More than 2,500 Hotels In Top Destinations Can Now Market Through priceline.com / September 2010

The Pegasus View July 2010 First Anniversary Edition: Recovery Continues as Leisure Travel ADR Shows Positive Growth For First Time Since Start of Economic Downturn; Pent-up Demand Also Leads to Lower Look-to-Books as Consumers Return to Booking / September 2010

Warwick International Hotels Offers Mobile Booking Solution with Pegasus’ NetBooker® NG / August 2010

Utell® Hotels & Resorts GREATRATE™ Mid-Season Sale Offers up to 60% Off at Destinations Worldwide; 2,000 Member Hotels Offer Discounted Rates through August / August 2010

The Pegasus View June 2010: International GDS Bookings Deliver Highest Average Daily Rate Increase for 2010 at +7.5% over 2009; Hoteliers Harness Strategic Pricing to Bolster Revenues from Bookings Growth / July 2010

Utell® Hotels & Resorts Adds Two Scenic Monterey Peninsula Hotels; Monarch Resort and Magic Carpet Lodge Offer Value and Countless Attractions in Sought-after U.S. Destination and Golf Mecca / July 2010

The Pegasus View May 2010: Bookings Growth Translates to Expected Revenue Increases of +30% Through September, Double-digit growth in booking volumes evidenced for both GDS and ADS / June 2010

Pegasus Solutions Presents HFTP ProLinks Webinar on Distribution; Pre-HITEC Session Explores Ways Hotels are Shopped Online / June 2010

Pegasus Solutions Recognized by CIO Magazine as one of 2010 CIO 100 Award Honorees; Global leader represents only hospitality technology provider on prestigious list / June 2010

The Pegasus View April 2010: Global GDS Revenue Rises 34.3% Over 2009; Booking Volume Increase of 27.4% and Growth in ADR of 5.5% Reconfirm Business Travel Recovery / May 2010

The Pegasus View Special Edition: Pegasus Solutions Issues a Special Report on the Impact of the Icelandic Volcano Eruptions on European Hotel Volumes - Out of the Ashes of Eyjafjallajokull Comes Brief Benefit to Hotels As European Net Revenue Explodes as High as 120% over 2009 / May 2010

The Pegasus View March 2010: Future Bookings through GDS are Up Five of Next Six Months, Confidence in Hotel Demand Turns a Corner; GDS and ADS bookings for Q1 2010 outpace comparable periods for 2009, 2008 and 2007 / May 2010

New York’s St Giles Hotel - The Tuscany and St Giles Hotel - The Court Choose Utell® Hotels & Resorts; Two Former Starwood W Hotels in Manhattan Opt for Pegasus Representation / April 2010

Fastest-growing Select Service Brand, La Quinta Inns & Suites, Extends and Expands Relationship with Pegasus Solutions; Three-year contract renewal includes evolution to RezView® NG and global commission processing services / April 2010

The Pegasus View February 2010: Business Travel Recovery Indicated by Hotel Booking Volumes, Net Revenue and Average Daily Rates; North America business travel booking volumes show strong performance while other regions return increases in length of stay and average daily rates / March 2010

Marriott International Adds Two Brands to Pegasus Solutions’ Global Commission Processing; Marriott ExecuStay and Autograph Collection Hotels and Resorts Included in Contract Expansion / March 2010

Proven MarketVision Hotel Competitive Intelligence Platform from Pegasus Solutions Yields Significant Returns for Hotels; Launched a year ago, properties worldwide realize revenue-driven results / March 2010

Utell® Hotels & Resorts Celebrates 80 Years of Innovation; World’s Leading Hotel Representation Service Marks Unprecedented Anniversary with Distinguished Additions to International Portfolio / March 2010

The Pegasus View January 2010: Leisure Travelers Regain Confidence, Boosting Booking Volumes Beyond 2009, 2008 and 2007 Levels / March 2010

The Pegasus View December 2009: Bookings in Both GDS and ADS Exceed 2008 and 2007 Volume; With +15.35% Increase in GDS and +22.49% Jump in ADS Net Bookings Over 2007, Report Highlights Importance of Raising Rates Lowered to Drive Demand in 2009 / January 2010

Pegasus Solutions Announces Successful Debt Restructuring; Strategic Move Positions Company for Additional Growth / January 2010

Pegasus Solutions Aligns and Expands Management Team for Targeted Growth in 2010; Appointments Reinforce CEO’s Corporate Vision and Dedication to Product Innovation / January 2010

InfoWorld Names Pegasus Solutions’ RezView® NG Among Top IT Projects of 2009; Next generation CRS represents only hospitality technology solution on revered list / January 2010

The Pegasus View November 2009: ADS and GDS Channels Experience Positive Year-on-Year Net Revenue Growth for First Time this Year; +13.28% Increase in GDS Net Revenue and +2.09% Jump in ADS Net Revenue Beat 2008 Figures, but Numbers Still Fall Short of 2007 Levels / December 2009

The Pegasus View October 2009: Report Shows Bookings and Net Revenue Figures Climbing Back to 2008 Levels; North America’s Corporate Bookings Jump +3.5% in October 2009 vs. October 2008 and Leisure Bookings Offset Dwindling ADR with +21% Increase for the Same Period / November 2009

HP and Technology Service Provider Pegasus Solutions to Collaborate on Travel Technology / November 2009

Warwick International Hotels Renews Contract with Utell® and Selects Pegasus Solutions’ NetBooker® NG Enhanced Internet booking engine will drive online bookings directly to 27 Warwick Hotels and Resorts worldwide / October 2009

The Pegasus View September 2009 Reports GDS Average Daily Rate Reaches High Point; GDS Reservations Up By +7% in September 2009 Compared to September 2007, While Overall Booking Lead Times Across All Channels Remain Short / October 2009

Pegasus Solutions’ August 2009 The Pegasus View Shows Largest 2009 Single Month Increase in Leisure Bookings / September 2009

Pegasus Solutions and VFM Leonardo Form Strategic Partnership; Pegasus Chooses VFM Leonardo's VScape® Digital Asset Management System to Power All Visual Content for ODD and Content Hub / June 2009

Utell® Hotels & Resorts Signs Up Hundreds of New Members in 2009, Around the Globe, 471 Hotels from
65 Countries Have Selected Utell Since the Beginning of the Year / June 2009

Pegasus Solutions Teams with Rubicon to Launch New MarketVision Competitive Intelligence Reporting: Visit HITEC Booth #1054 or twitter.com/pegexec, Hotel Users Switch to MarketVision to Take Advantage of Pre-eminent Market Intelligence / June 2009
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