| SCOTTSDALE,
DALLAS and LONDON (November 22, 2010) – Leisure travel
figures rallied in October 2010 after a slight dip in September 2010,
according
to The
Pegasus View from Pegasus Solutions.
Pre-holiday travel shopping drove global leisure travel
revenue to a record high increase for the year of nearly +15% over
2009, as
bookings through the channel made via predominantly leisure alternative
distribution systems (ADS) returned to double-digit growth of more than
+10%. According to data reported in The Pegasus View, which represents the most comprehensive monthly view of the global hospitality industry, the returning online shopper also helped leisure look-to-book ratios soar to around +60% over 2009. Today’s common look-to-book ratio is almost 3,000 to 1, as tracked through the billions of transactions processed each month by Pegasus for approximately 90,000 hotels worldwide, which means around 3,000 information requests are processed by a hotel for each individual booking made. “Holiday travel shopping has already resulted in October booking and revenue increases for the leisure hotel segment, and a slight slowdown for the corporate segment,” said Mike Kistner, chief executive officer of Pegasus Solutions. “Forward-looking data we’re reporting also points to an improved holiday season over last year with booking volumes potentially more than +10% above 2009, and rates more than +5% higher in November and December. Hotels would do well to take this time to check and re-check their content and systems to make sure they’re ready to catch the coming business and manage the leisure booker’s aggressive shopping habits.” October’s corporate travel booking growth eased somewhat from September’s jump of +25.2%, but still grew compared to 2009 by more than +20%. Average daily rates (ADR) rose +6.5% globally, and a near-record +9.0% outside North America. Unlike the leisure market, length of stay (LOS) and booking lead times continued to outpace 2009, with forward-looking data from the global distribution systems (GDS) suggesting corporate travel will continue at the same or greater pace through Q2 2011. The October 2010 The Pegasus View is available in its entirety online and by free subscription at www.pegs.com. Data reported in The Pegasus View comes from Pegasus Solutions, the world’s single largest global processor of hotel transactions through the GDS and ADS channels. It is the only industry report to reflect data drawn from both GDS and ADS transactions, representing the business and leisure market respectively. About Pegasus Solutions Inc. – Proud honoree of the InformationWeek 500, CIO 100 and InfoWorld Top 100  Pegasus Solutions is the world’s leading
provider of
technology and services to hotels and travel distributors, supplying
the
award-winning RezView® NG central reservation system, electronic
distribution
services, advanced agency commission processing and payment services,
and hotel
marketing representation services. Founded in 1989, Pegasus created and
launched the hotel switch, and today its customers include
approximately 90,000
properties around the globe as well as a majority of the world’s travel
agencies.
Additionally, Pegasus’ powerful
representation arm incorporates Utell® Hotels & Resorts and
Utell Connect
services that have been chosen by approximately 7,000 member hotels in
more
than 130 countries. Pegasus is the hotel industry’s most experienced
third-party
marketing, sales and reservations specialist. Pegasus also powers the
niche
consumer Web site www.hotelbook.com™,
dedicated to promoting independent and boutique hotels throughout the
world.
Headquartered in Dallas, Pegasus has 21 offices in 12 countries,
including
regional hubs in London, Singapore and Scottsdale, Arizona. For more
information, please visit www.pegs.com
or www.utell.com. |