News for the Hospitality Executive |
DALLAS,
SCOTTSDALE and LONDON (October 25, 2011) – North American
leisure travel
outpaced global travel bookings in September by 1.4%, according to data
released today by Pegasus
Solutions
in the award-winning The
Pegasus View. Overall, the leisure market saw leisure bookings gain
momentum worldwide from the +4.2% increase seen in August, evidencing a
surge
in off-peak travel.
In the midst of the Euro debt crisis, Europe’s leisure reservations actually declined slightly by -0.5% compared to September 2010. Globally, average daily rates (ADR) for leisure bookings increased by +3.0% over prior year, with North America jumping +5.0%, ahead of the +3.8% year-to-date pace. Outside North America, ADR stayed ahead of the prior year by +1.5%. “The leisure market’s showing in September evidenced a move towards off-peak travel by consumers,” said Mike Kistner, chief executive officer of Pegasus Solutions. “It’s not a month we usually would expect to see leisure gains, but efforts to make travel dollars go farther by travelling during the traditional ‘off-season’ made bookings jump, especially in North America. Hoteliers for their part resisted deep discounting following the summer peak season, and as a result drove more revenue as leisure bookings poured in at more moderate, off-peak rates.” The corporate market continued to grow over prior year, registering a +6.1% increase in global GDS channel bookings; this was slower than August’s uptick of +10.2%, but ahead of July’s +5.8% pace. Rates remained positive, rising by +3.5% globally over 2010. Looking forward, corporate bookings and rates are both expected to continue beating prior year figures through the fourth quarter, with the potential for slower booking growth combined with a rate uptick come January. The Pegasus View reporting on September 2011 bookings is available online and by free subscription at www.pegs.com. Data reported in The Pegasus View comes from billions of transactions processed monthly by Pegasus Solutions, the world’s single largest global processor of hotel transactions. It is the only industry report to reflect data drawn from both GDS and ADS transactions, representing the business and leisure markets respectively for approximately 90,000 hotels worldwide. About Pegasus Solutions Pegasus Solutions is the world’s leading
provider of
technology and services to hotels and travel distributors, supplying
the
award-winning RezView® NG central reservation system, electronic
distribution
services, advanced agency commission processing and payment services,
and hotel
marketing representation services. Founded in 1989, Pegasus created and
launched the hotel switch, and today its customers include
approximately 90,000
properties around the globe as well as a majority of the world’s travel
agencies. Additionally, Pegasus’ powerful representation arm
incorporates
Utell® Hotels & Resorts and Utell Connect, services that have
been chosen
by more than 6,000 member hotels in more than 130 countries. Pegasus is
the
hotel industry’s most experienced third-party marketing, sales and
reservations
specialist. It also powers the niche consumer website
www.hotelbook.com™,
dedicated to promoting independent and boutique hotels throughout the
world.
The company’s widely followed monthly data report The Pegasus View has
been awarded a 2011 Stevie Award, and is recognized as the only
hospitality
report to monitor both actual business and leisure bookings.
Open Hospitality, a division of Pegasus Solutions, delivers a full array of strategic online marketing solutions and accommodation booking options. Its award-winning marketing solutions focus exclusively on hotels and hospitality verticals, helping independent hotels, groups and chains raise online visibility, build market share and increase online reservations. Headquartered in Dallas, Pegasus has 22 offices in 12 countries, including regional hubs in London, New York, Singapore and Scottsdale, Arizona. For more information, please visit www.pegs.com, www.utell.com or www.openhospitality.com. |
Media Contacts: +44 (0)20 8490 4877 [email protected] Ariel Herr |