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The Pegasus View December 2010:
Year Ends with Leisure Hotel Revenue Up Nearly +10%


Leisure and Corporate Travel Hold Strong Despite Widespread Weather Disruption as
2011 Business on the Books Points to Growth in Both Channels Globally


SCOTTSDALE, DALLAS and LONDON (January 24, 2011) – According to data released today in The Pegasus View  by Pegasus Solutions, 2010 ended with strong growth for both leisure and corporate hotel bookings despite widespread weather disruption and holiday flight cancellations. The year, which was guided strongly by both Mother Nature and the global economy, ended with leisure travel revenue up nearly +10% over 2009, and corporate revenue up almost +40% over the prior year.
 
“December 2010 provided solid proof of a resilient recovery for both the leisure and corporate hotel markets,” said Mike Kistner, chief executive officer of Pegasus Solutions. “While we started the year at ALIS in San Diego predicting the market would turn the corner in 2010, we’re pleased to say the industry not only did that, but also began a persuasive climb back. All indications for the leisure market point to more bookings growth heading into the second quarter of this year with continued but variable average daily rate (ADR) growth. The corporate market demonstrates strength and durability with a solid performance in December, which is typically a softer month for business travel.”
 
Global revenue through the alternative distribution systems (ADS) in December increased +9.7% over 2009, beating the year-to-date growth rate of +9.2%. Global booking volumes through the channel, characterized by mostly leisure travel, increased by +8.2%; as ADR remained +1.2% ahead of its 2009 year-end level. Booking lead times also improved globally.
 
The corporate market, reflecting bookings made through the global distribution systems (GDS), realized a global increase in revenue of almost +40%. Global bookings grew by almost a quarter, again outpacing year-to-date growth of +20.3%, while ADR sustained its record growth of +7.4% for another month. Booking lead times increased for the channel, along with length of stay, indicating an increase in the much-desired group and meetings business.
 
Based on forward-looking data drawn from business on the books with Pegasus’ approximately 90,000 hotel customers worldwide, the growth pace of bookings in the leisure sector may slow during January and February, but looks to return heading into the second quarter. ADR will continue to improve with uneven growth in the leisure channel, while the corporate channel will see ADR growth at the same or greater pace than that seen in 2010. Business travel is expected to experience average monthly growth of approximately +30% into the second quarter.
 
The December 2010 The Pegasus View is available in its entirety online and by free subscription at www.pegs.com. Data reported in The Pegasus View comes from billions of transactions processed monthly by Pegasus Solutions, the world’s single largest global processor of hotel transactions. It is the only industry report to reflect data drawn from both GDS and ADS transactions, representing the business and leisure markets respectively.
 
About Pegasus -- Proud honoree of the 2010 InformationWeek 500, CIO 100 and InfoWorld Top 100
Pegasus Solutions is the world’s leading provider of technology and services to hotels and travel distributors, supplying the award-winning RezView® NG central reservation system, electronic distribution services, advanced agency commission processing and payment services, and hotel marketing representation services. Founded in 1989, Pegasus created and launched the hotel switch, and today its customers include approximately 90,000 properties around the globe as well as a majority of the world’s travel agencies. Additionally, Pegasus’ powerful representation arm incorporates Utell® Hotels & Resorts and Utell Connect services that have been chosen by more than 6,000 member hotels in more than 130 countries. Pegasus is the hotel industry’s most experienced third-party marketing, sales and reservations specialist. Pegasus also powers the niche consumer Web site www.hotelbook.com™, dedicated to promoting independent and boutique hotels throughout the world. Headquartered in Dallas, Pegasus has 21 offices in 12 countries, including regional hubs in London, Singapore and Scottsdale, Arizona. For more information, please visit www.pegs.com or www.utell.com
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Contact:

Media contact: 
Ariel Herr for Pegasus Solutions
+1(214)890-7912
[email protected] 

                                                                                                                                   
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Also See: Pegasus Solutions Names Tom Gallagher Executive Vice President of Revenue Generation / January 2011

The Pegasus View November 2010: Corporate Booking Volumes Set New Growth Record of +30.6% Over 2009; Leisure Revenue Also Sets 2010 Record with Year-on-year Increase of +17.3% / December 2010

Pegasus Solutions Names David Sjolander Vice President of Product Management, Distribution Services / November 2010

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Pegasus Solutions Licenses RezView NG to HP; Award-winning Next Generation Enterprise Delivery Platform to Enable Development of Solutions Across Hospitality and Airline Industries / November 2010

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Pegasus Solutions Ranks in Top 50 on 2010 InformationWeek 500 / September 2010

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The Pegasus View July 2010 First Anniversary Edition: Recovery Continues as Leisure Travel ADR Shows Positive Growth For First Time Since Start of Economic Downturn; Pent-up Demand Also Leads to Lower Look-to-Books as Consumers Return to Booking / September 2010

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The Pegasus View June 2010: International GDS Bookings Deliver Highest Average Daily Rate Increase for 2010 at +7.5% over 2009; Hoteliers Harness Strategic Pricing to Bolster Revenues from Bookings Growth / July 2010

Utell® Hotels & Resorts Adds Two Scenic Monterey Peninsula Hotels; Monarch Resort and Magic Carpet Lodge Offer Value and Countless Attractions in Sought-after U.S. Destination and Golf Mecca / July 2010

The Pegasus View May 2010: Bookings Growth Translates to Expected Revenue Increases of +30% Through September, Double-digit growth in booking volumes evidenced for both GDS and ADS / June 2010

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Pegasus Solutions Recognized by CIO Magazine as one of 2010 CIO 100 Award Honorees; Global leader represents only hospitality technology provider on prestigious list / June 2010

The Pegasus View April 2010: Global GDS Revenue Rises 34.3% Over 2009; Booking Volume Increase of 27.4% and Growth in ADR of 5.5% Reconfirm Business Travel Recovery / May 2010

The Pegasus View Special Edition: Pegasus Solutions Issues a Special Report on the Impact of the Icelandic Volcano Eruptions on European Hotel Volumes - Out of the Ashes of Eyjafjallajokull Comes Brief Benefit to Hotels As European Net Revenue Explodes as High as 120% over 2009 / May 2010

The Pegasus View March 2010: Future Bookings through GDS are Up Five of Next Six Months, Confidence in Hotel Demand Turns a Corner; GDS and ADS bookings for Q1 2010 outpace comparable periods for 2009, 2008 and 2007 / May 2010

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The Pegasus View February 2010: Business Travel Recovery Indicated by Hotel Booking Volumes, Net Revenue and Average Daily Rates; North America business travel booking volumes show strong performance while other regions return increases in length of stay and average daily rates / March 2010

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Pegasus Solutions Aligns and Expands Management Team for Targeted Growth in 2010; Appointments Reinforce CEO’s Corporate Vision and Dedication to Product Innovation / January 2010

InfoWorld Names Pegasus Solutions’ RezView® NG Among Top IT Projects of 2009; Next generation CRS represents only hospitality technology solution on revered list / January 2010

The Pegasus View November 2009: ADS and GDS Channels Experience Positive Year-on-Year Net Revenue Growth for First Time this Year; +13.28% Increase in GDS Net Revenue and +2.09% Jump in ADS Net Revenue Beat 2008 Figures, but Numbers Still Fall Short of 2007 Levels / December 2009

The Pegasus View October 2009: Report Shows Bookings and Net Revenue Figures Climbing Back to 2008 Levels; North America’s Corporate Bookings Jump +3.5% in October 2009 vs. October 2008 and Leisure Bookings Offset Dwindling ADR with +21% Increase for the Same Period / November 2009

HP and Technology Service Provider Pegasus Solutions to Collaborate on Travel Technology / November 2009

Warwick International Hotels Renews Contract with Utell® and Selects Pegasus Solutions’ NetBooker® NG Enhanced Internet booking engine will drive online bookings directly to 27 Warwick Hotels and Resorts worldwide / October 2009

The Pegasus View September 2009 Reports GDS Average Daily Rate Reaches High Point; GDS Reservations Up By +7% in September 2009 Compared to September 2007, While Overall Booking Lead Times Across All Channels Remain Short / October 2009

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